Fluid.Live - Comprehensive Analysis Report

Summary

Fluid.Live is a technology solutions company that operates on the principle of a "modern techno-creative fluid blend," merging art and science to deliver cutting-edge solutions. The company's mission is to be "Trusted Partners for your entire Business Life Cycle," offering a full spectrum of services from ideation to sales. They distinguish themselves by providing comprehensive solutions without hyper-specialization, aiming for economically feasible, artistically adaptable, and technically advanced outcomes. Fluid.Live plays a significant role in helping businesses achieve digital transformation and enhance their market presence through a unique blend of creative and technical expertise.

1. Strategic Focus & Objectives

Core Objectives

Fluid.Live's core objectives are centered on establishing itself as a trusted partner across various business functions. They aim to support clients through a complete business life cycle, from conceptualization to market realization. The company's primary goals include:

Being Trusted Partners: Providing reliable and enduring support for clients' branding, technology, marketing, and sales needs.

Delivering a "Perfect Blend of Art and Science": Integrating creative artistry with advanced technological solutions.

Achieving "Extreme Engineering": Focusing on robust, high-performance, and scalable solutions.

Creating "Wowsome Designs": Emphasizing visually appealing and user-centric design principles.

Offering "Blended Solutions": Providing holistic services that avoid fragmented, specialized approaches.

Specialization Areas

Fluid.Live specializes in a broad array of technology and creative services, aiming to offer integrated solutions to its clients. Their key areas of expertise include:

Branding and Designing: Comprehensive services covering logo design, corporate identity development, corporate presentations, concept creation, marketing material for both offline and online mediums, and infographics.

Web and Mobile Development: Expertise in designing and developing user interfaces for web and mobile platforms, ranging from basic informational sites to complex backend solutions.

Backoffice Operations: Providing services related to various aspects of digital life, including iPad applications, broader app development, cloud infrastructure management, and x-commerce solutions.

Market Research: Conducting both primary and secondary market research, market segmentation, customer profiling, data verification, and data enrichment services.

Digital Marketing: Developing content and managing campaigns for micro-targeted, result-oriented digital marketing across social media channels, mobile applications, emails, and SMS.

Lead Generation: Generating qualified sales leads and setting appointments through extensive market research and focused digital marketing efforts.

Target Markets

Fluid.Live strategically targets diverse industry verticals to apply its techno-creative solutions. Their primary market segments include:

Tech and Media: Focusing on digital life solutions, app development, cloud services, and x-commerce platforms.

Education: Addressing various institutional needs such as digital learning environments, examination systems, placement services, and hostel management solutions.

BFSI (Banking, Financial Services, and Insurance): Providing solutions for digital wallets, credit card processing, blockchain technologies like Bitcoin integration, and robust security measures.

2. Financial Overview

Financial Performance and Capital Structure

FLUIDLIVE SOLUTIONS PRIVATE LIMITED, the corporate entity behind Fluid.Live, demonstrated strong financial performance, generating a revenue of ₹8.38 Cr for the financial year ending on March 31, 2025. The company has exhibited substantial growth, with its revenue achieving a compounded annual growth rate (CAGR) of 19% in the last year. The company's authorized share capital stands at ₹1,000,000, with a paid-up capital of ₹100,000.

3. Key Services Offered

Fluid.Live provides a comprehensive suite of services designed to support businesses through their entire life cycle. These services are delivered with a focus on integrating creative and technological solutions.

Branding and Designing:

Description: Creation of visual identities and marketing collateral.

Key Features and Benefits: Strong corporate identity, compelling presentations, effective marketing materials for diverse channels.

Web and Mobile Development:

Description: Design and development of user interfaces and backend systems for web and mobile platforms.

Key Features and Benefits: User-friendly interfaces, robust and scalable applications, support for various business complexities.

Backoffice Operations (Digital Life):

Description: Services encompassing digital applications and infrastructure.

Key Features and Benefits: Solutions for iPad apps, general app development, cloud services, and e-commerce/x-commerce platforms.

Market Research:

Description: Conducting various forms of research to inform business strategy.

Key Features and Benefits: In-depth market understanding, precise customer targeting, verified data for decision-making.

Digital Marketing:

Description: Content development and campaign management for digitalchannels.

Key Features and Benefits: Micro-targeted campaigns, results-oriented strategies across social media, mobile, email, and SMS.

Lead Generation:

Description: Identifying and qualifying potential sales opportunities.

Key Features and Benefits: Qualified sales leads, scheduled appointments, enhanced sales pipeline.

4. Technology & Innovation

Technology Stack

Fluid.Live operates on the principle of a "TechnoCreative Fluid Blend," which means they combine creative artistry with sophisticated technological capabilities. Their approach emphasizes "Extreme Engineering," ensuring that solutions are not only innovative but also deliver optimal performance and scalability. While specific proprietary platforms or in-house developed technologies are not explicitly detailed as standalone products, the company leverages science and technology to imbue its service offerings with the "perfect edge of latest technology." This encompasses the application of modern web and mobile development frameworks, cloud computing solutions, and advanced digital marketing tools. Their innovation lies in the intelligent and integrated application of existing and emerging technologies to solve complex client problems across various industries, rather than focusing on the development of new core technological platforms for direct sale.

5. Leadership & Management

Executive Team

Fluid.Live is led by a team of experienced professionals with diverse backgrounds in technology, finance, and innovation.

Deepesh Sodhi:

Position: Founder, CEO

Professional Background: A seasoned technology consultant and business leader.

Notable Achievements/Key Contributions: Deepesh is focused on building strong teams and establishing systems for sustainable success, driving the company's overall vision and growth strategy.

LinkedIn Profile: [https://www.linkedin.com/in/deepeshsodhi/]

Rahul Khandelwal:

Position: Founder, CFO

Professional Background: Also a Partner in Venture Investment, Startup Advisory, and M&A at Felix Advisory.

Notable Achievements/Key Contributions: Rahul oversees the financial health and international expansion of Fluid.Live, playing a crucial role in strategic financial planning and global business development.

LinkedIn Profile: [https://www.linkedin.com/in/rahulpkhandelwal/]

Anshuman Sen:

Position: Chief Innovation Officer

Professional Background: Focuses on customer experience, corporate communication, and heads DevOps and Cloud-Native Security Practices.

Notable Achievements/Key Contributions: Anshuman drives innovation within the company, particularly in enhancing customer engagement and ensuring robust, secure cloud-native solutions.

LinkedIn Profile: [https://www.linkedin.com/in/anshumansen/]

6. Talent and Growth Indicators

Hiring Trends and Workforce

Fluid.Live exhibits robust growth through its active recruitment for various roles, signaling an expanding workforce and strategic talent acquisition. As of January 2026, the company is seeking to fill key positions across different experience levels, primarily for its Pune and Mumbai offices, adhering to a "Work from Office" model.

Current Open Positions:

Business Development Representative | 2+ Years

Solution Architect Python | 8+ Years

QA Automation Selenium | 2+ Years

Client Relationship Manager | 3 – 5 Years

Accounting Internship

QA Engineer | Insurance | 2+ Years

Accounts Executive | 0 – 2 Years

Business Analyst | Motor Insurance | 4+ Years

HR Internship

Manager Talent Acquisition | 6+ Years

These hiring patterns indicate a strategic focus on expanding sales and client-facing teams, reinforcing technical capabilities (especially in Python development and QA automation), bolstering financial and administrative support, and strengthening human resources for continued growth. The recruitment for a wide range of experience from internships to senior architect roles highlights a balanced approach to talent development and securing experienced professionals.

7. Social Media Presence and Engagement

Digital Footprint

Fluid.Live's core service offerings include digital marketing, content development, and campaign management, explicitly for social media channels, mobile applications, emails, and SMS. This demonstrates their inherent understanding and strategic use of digital platforms for brand positioning and client engagement. Their emphasis on "micro targeted and result oriented digital marketing" suggests a sophisticated approach to online presence, both for their clients and presumably for their own brand. While the company provides these services, specific metrics or notable campaigns detailing Fluid.Live's own social media performance are not explicitly outlined. The company encourages talent acquisition through direct resume submissions, indicating a focused internal HR approach.

8. Market Analysis

Market Overview

Fluid.Live operates within the highly dynamic and competitive technology solutions and digital services market. This market encompasses branding, web and mobile development, digital marketing, and market research, all of which are subject to rapid technological advancements and evolving customer expectations. The total addressable market for these services is vast, driven by the ongoing digital transformation initiatives across industries globally.

Growth Potential: The market is poised for significant growth, fueled by the increasing need for businesses to establish and maintain a strong digital presence, optimize operational efficiencies through technology, and effectively reach target audiences online. The demand for integrated solutions that combine creative and technical expertise, much like Fluid.Live's "techno-creative fluid blend," is particularly strong.

Key Market Trends: Several dominant trends are shaping this landscape:

Agentic AI: The rise of AI that influences consumer journeys and brand discovery is redefining marketing strategies.

Co-creation and Community Building: A shift towards engaging audiences in content creation and fostering vibrant online communities for personal and brand branding.

Live Streaming: Continued popularity as a tool for creating authentic, transparent, and real-time connections with audiences.

AI-driven Content Optimization: Increasing adoption of AI solutions to create, optimize, and scale marketing content more efficiently.

Focus on Scaled Audience Engagement: Companies are prioritizing strategies that allow them to reach and engage larger, more targeted audiences effectively.

Faster Experimentation: Agility in testing and deploying new digital strategies to adapt quickly to market changes.

Market Challenges and Opportunities: Challenges include intense competition, the need for continuous skill upgrades due to rapid technological evolution, and managing client expectations for demonstrable ROI. Opportunities abound in leveraging emerging technologies like advanced AI and data analytics to offer more sophisticated and impactful solutions, especially within their targeted verticals of Tech and Media, Education, and BFSI, where digital transformation efforts are often intensive.