FLUVIP Company Profile

Background

Founded in 2013, FLUVIP is a leading marketing technology group specializing in influencer marketing across Latin America and the U.S. Hispanic market. With over a decade of experience, FLUVIP has expanded its presence with offices in Miami, Mexico City, Bogotá, Lima, and Buenos Aires. The company's mission is to connect brands with top social media influencers, facilitating effective and measurable marketing campaigns.

Key Strategic Focus

FLUVIP's strategic focus centers on leveraging advanced technology to manage influencer marketing campaigns with precision, ensuring measurable results and optimized return on investment. The company offers a comprehensive solution that includes identifying ideal talent, campaign execution, and result analysis. FLUVIP's platform supports content creation and amplification across various social media platforms, including TikTok, Instagram, YouTube, Facebook, X (formerly Twitter), LinkedIn, Twitch, and WhatsApp.

Financials and Funding

FLUVIP has secured a total of $7.05 million in funding over multiple rounds. Notable funding events include a $2.5 million Early Stage VC round in November 2015 and a Series A round in August 2018. Investors include TheVentureCity, Cisneros Interactive, Pedro Inchauspe, Telefonica Open Future, and Wayra.

Technological Platform and Innovation

FLUVIP's proprietary platform integrates machine learning and advanced analytics to predict campaign outcomes, enabling brands to anticipate trends, risks, and opportunities with greater precision. The platform features automated dashboards tailored to various company profiles, providing real-time insights and actionable strategies. Additionally, FLUVIP offers a social media listening tool that analyzes content across multiple platforms, including TikTok, to empower brands with valuable insights.

Leadership Team

Sebastián Jasminoy: Co-Founder & Chief Executive Officer

Emanuel Castelblanco: Chief Financial Officer

Javier Valdivia: Chief Innovation Officer and Chief Information Officer

Juan David Ramírez Velásquez: Co-Founder & Chief Revenue Officer

These leaders bring extensive experience in influencer marketing, technology, and business development, driving FLUVIP's growth and innovation.

Competitor Profile

Market Insights and Dynamics

The influencer marketing industry has experienced significant growth, with brands increasingly leveraging social media influencers to reach target audiences authentically. The market is characterized by rapid technological advancements and evolving consumer behaviors, necessitating continuous innovation and adaptation.

Competitor Analysis

FLUVIP's primary competitors include Crowdtap, Upfluence, and Speakr, Inc.

Crowdtap: Founded in 2009 and headquartered in New York, Crowdtap operates in the advertising services sector, generating between $100K and $5M in revenue.

Upfluence: Established in 2013 with headquarters in New York, Upfluence operates in the media, entertainment, and arts space, generating between $5M and $25M in revenue.

Speakr, Inc.: Founded in 2010 and based in Hollywood, California, Speakr, Inc. operates in the advertising services sector, generating between $100K and $5M in revenue.

These competitors offer similar services in influencer marketing, each with unique technological platforms and market approaches.

Strategic Collaborations and Partnerships

FLUVIP has established partnerships with various brands and agencies throughout Latin America and the U.S. Hispanic market, enhancing its market position and innovation capacity. Notably, in January 2019, IZEA Worldwide announced the acquisition of FLUVIP Ventures SL, aiming to expand its presence in Latin America.

Operational Insights

FLUVIP's competitive advantages include its extensive network of over 500,000 influencers in Latin America, advanced predictive analytics, and the ability to execute campaigns rapidly, often within 24 hours. The company's commitment to 24/7 customer service further differentiates it in the market.

Strategic Opportunities and Future Directions

FLUVIP aims to continue its expansion across Latin America and the U.S. Hispanic market, leveraging its technological platform to offer innovative solutions in influencer marketing. The company plans to enhance its predictive analytics capabilities and explore new social media platforms to maintain its competitive edge.