Company Research Report: FLUVIP - The Martech Group

Company Overview

Name

FLUVIP - The Martech Group

Mission of the Company

No information is available.

Founding

• Year: Founded over 10 years ago.

• Country: Colombia

Key People

• David Zorro (Associated with posts but unclear role)

• Sebastián Jasminoy (Associated with posts but unclear role)

Headquarters

• Multiple locations, including office presence in:

• Miami

• Madrid

• Ciudad de México

• Bogotá

• Caracas

• Lima

• Santiago de Chile

• Buenos Aires

Number of Employees

• More than 130 talents

Revenue

No information is available.

What the Company is Known For

FLUVIP is known for being the largest Martech group in the Spanish-speaking world, specializing in various fields such as influencer marketing, social listening, advocacy marketing, social media management, and customer service with SaaS solutions.

Products

Product Offerings

1. Influencers

• Description: Platform focusing on influencer marketing, connecting brands with influencers.

• Key Features: No specific features detailed.

2. Brand Lovers (Embajadores de marca)

• Description: Program for brand advocates to spread brand messages.

• Key Features: No specific features detailed.

3. Social Listening

• Description: Tool for monitoring social media and public online spaces.

• Key Features: No specific features detailed.

4. SocialGest

• Description: Social media management platform.

• Key Features: No specific features detailed.

5. Tikket

• Description: Customer service software service (SaaS).

• Key Features: No specific features detailed.

Recent Developments

New Products Launched

• MECA TV

• Description: Revolutionary streaming platform focusing on sports content.

• Key Features:

• Extensive coverage of international and local sporting events.

• Modern, fresh communication approach with legendary journalists like Tito Puccetti, Adrian Magnoli, Andrés Marocco.

• Live broadcasts and highlights on platforms like YouTube, TikTok, Instagram.

• Successful first program, "Los Intocables," with significant viewership on multiple platforms.

New Features Added

No information is available.

Partnerships

• TikTok and Amazon Collaboration:

• Description: Partnership that allows TikTok accounts to promote products directly and link them to Amazon stores.

• Key Features: Currently tested in the USA, potentially expanding to Latin America.

Awards

• FLUVIP awarded two prestigious digital marketing awards in Latin America (specific awards not detailed).

Industry Growth

• Influencer marketing in Latin America projected to grow by 12.6% in 2024, with spending expected to reach over 1.12 billion dollars, and further growth projected to 1.82 billion dollars by 2029.

Summary

FLUVIP maintains a strong presence in the Martech industry, leveraging their diverse range of platforms to enhance brand engagement through influencer marketing, social listening, and other digital solutions. Their recent developments, particularly their innovative MECA TV platform and the TikTok-Amazon partnership, underscore their continuous growth and adaptation in the digital marketing landscape.

For further details or inquiries, please contact through their official channels.