Flying Squirrel Sports Market Research Report

Background

Overview

Flying Squirrel Sports is a premier indoor trampoline park network offering high-energy entertainment for all ages. Established in 2015 by brothers Luke and Cody Schueler, the company has rapidly expanded to become one of the largest indoor trampoline park operators globally. With a mission to provide a spring-loaded, urban playground experience, Flying Squirrel caters to both adrenaline enthusiasts and families seeking fun activities.

Mission and Vision

The company's mission is to redefine family entertainment by creating luxury, premier entertainment experiences that encourage movement, laughter, and defiance of gravity. Their vision is to offer a safe, clean, and innovative environment where guests of all ages can enjoy a variety of attractions, from trampolines to climbing walls and more.

Primary Area of Focus

Flying Squirrel focuses on providing indoor trampoline parks equipped with diverse attractions, including interconnected trampolines, foam pits, dodgeball arenas, climbing walls, and more. The company emphasizes safety, cleanliness, and customer satisfaction in all its facilities.

Industry Significance

As one of the largest indoor trampoline park networks, Flying Squirrel has significantly influenced the family entertainment industry. Its commitment to safety and innovation has set industry standards, and its rapid expansion reflects the growing demand for active entertainment options.

Key Strategic Focus

Core Objectives

Expansion: Rapidly increasing the number of locations to become a global leader in indoor trampoline parks.

Innovation: Continuously introducing new attractions and technologies to enhance the guest experience.

Safety and Cleanliness: Maintaining high standards to ensure a safe and enjoyable environment for all visitors.

Specific Areas of Specialization

Family Entertainment: Designing facilities that cater to all age groups, from toddlers to adults.

Event Hosting: Offering customizable packages for birthday parties, corporate events, and group outings.

Active Play: Promoting physical activity through various attractions like trampolines, climbing walls, and ninja courses.

Key Technologies Utilized

Shock Trampoline Park System: A patented design featuring German gas shock absorbers and high-density polyethylene parts for enhanced durability and safety.

Primary Markets Targeted

Families: Providing a safe and fun environment for family outings.

Corporate Groups: Offering team-building experiences and corporate events.

Schools and Organizations: Hosting field trips and group activities.

Financials and Funding

Funding History

Specific details regarding Flying Squirrel Sports' funding history, total funds raised, and notable investors are not publicly disclosed. The company has focused on organic growth and expansion through reinvestment of profits.

Recent Funding Rounds

Information about recent funding rounds is not publicly available.

Intended Utilization of Capital

While specific utilization details are not disclosed, it is reasonable to infer that capital is allocated towards:

Facility Expansion: Opening new locations domestically and internationally.

Attraction Development: Designing and implementing new attractions to enhance the guest experience.

Marketing and Branding: Promoting the brand to increase awareness and attract new customers.

Pipeline Development

Key Pipeline Candidates

Flying Squirrel Sports continually evaluates potential locations for new trampoline parks, focusing on areas with high family populations and a demand for active entertainment. Specific details about upcoming locations are typically announced closer to the opening dates.

Stages of Development

Site Selection: Identifying and securing prime locations.

Construction and Setup: Building and equipping the facilities with state-of-the-art attractions.

Launch and Operations: Opening the parks to the public and ensuring smooth operations.

Target Conditions

Demographics: Areas with a high concentration of families and young adults.

Market Demand: Regions lacking similar entertainment options or with a growing interest in active play.

Anticipated Milestones

Short-Term: Opening new locations in select cities.

Medium-Term: Achieving operational stability and brand recognition in new markets.

Long-Term: Establishing a global presence with a network of trampoline parks.

Technological Platform and Innovation

Proprietary Technologies

Shock Trampoline Park System: A patented design that enhances safety and durability, setting Flying Squirrel apart from competitors.

Significant Scientific Methods

Safety Protocols: Implementing rigorous safety standards and regular equipment inspections to ensure guest safety.

Customer Experience Research: Utilizing feedback and data analytics to continuously improve attractions and services.

Leadership Team

Key Executives

Luke Schueler: Co-founder and Chief Executive Officer. Luke has extensive experience in the entertainment industry and has been instrumental in the company's rapid expansion.

Cody Schueler: Co-founder and Chief Operating Officer. Cody oversees daily operations and has played a key role in developing the company's unique attractions.

Competitor Profile

Market Insights and Dynamics

The indoor trampoline park industry has experienced significant growth, driven by increasing demand for active entertainment options. The market is characterized by a mix of established players and new entrants, with a focus on safety, innovation, and customer experience.

Competitor Analysis

Sky High Sports: An early entrant in the trampoline park industry, offering similar attractions and experiences.

Urban Air Adventure Park: A competitor with a broad range of attractions, including trampolines, climbing walls, and obstacle courses.

Rockin' Jump: Focuses on providing a fun and safe environment with various trampoline-based activities.

Strategic Collaborations and Partnerships

Flying Squirrel Sports has engaged in partnerships to enhance its offerings:

Community Engagement: Collaborating with local organizations to host events and promote active lifestyles.

Corporate Events: Offering customizable packages for corporate team-building experiences.

Operational Insights

Flying Squirrel's focus on safety, cleanliness, and innovation provides a competitive edge. The company's proprietary Shock Trampoline Park System offers superior durability and safety, distinguishing it from competitors.

Strategic Opportunities and Future Directions