Focus on the Family: Comprehensive Company Profile

Background

Focus on the Family is a global Christian ministry founded in 1977 by psychologist James C. Dobson. Headquartered in Colorado Springs, Colorado, the organization is dedicated to promoting conservative Christian values and supporting families through various resources and educational programs. Its mission is to "spread the Gospel of Jesus Christ through a practical outreach to homes," aiming to nurture and affirm the God-ordained institution of the family and proclaim biblical truths worldwide.

Key Strategic Focus

The organization's strategic focus encompasses:

Marriage Support: Offering articles, broadcasts, and resources to help couples build thriving relationships.

Parenting Guidance: Providing wisdom, encouragement, and scripturally based guidance for Christian parenting.

Faith Development: Focusing on nurturing a living and loving relationship with God.

Social Issues Advocacy: Addressing cultural issues and equipping families to make a difference in society.

Pro-Life Initiatives: Promoting the sanctity of life through various programs and resources.

Financials and Funding

Focus on the Family operates as a non-profit organization, primarily funded through donations from individuals, foundations, and businesses. Notable financial details include:

Revenue: For the fiscal year ending September 30, 2023, the organization reported revenues of $135,449,619.

Expenses: Total expenses for the same period were $136,349,827.

Major Donors: Contributions include $8.9 million from the National Christian Charitable Foundation and $876,560 from the Servant Foundation in 2022.

Technological Platform and Innovation

Focus on the Family utilizes a diverse technological stack to enhance its outreach and operational efficiency, including:

Site Kit: For analytics.

jQuery CDN: For content delivery.

Modernizr: For JavaScript libraries.

Office 365: For office suites.

SteelHouse: For retargeting.

reCAPTCHA: For security.

MediaElement.js: For video players.

Pinterest: For widgets.

Leadership Team

Jim Daly: President and CEO since 2005, overseeing the organization's global operations and serving as the host of its daily radio broadcast.

Tricia Esser: Chair of the Board and CEO of KTGY Group, also serving on the board of Nightlight Christian Adoption Services.

James Dobson: Founder and Chairman Emeritus, whose vision and philosophical perspectives shaped the organization at its inception.

Ruben Mendoza: Board member, President and CEO of Foundation Building Materials, and board member of KidWorks.

Stephen Quinn: Board member, former Chair of the Association of National Advertisers’ Alliance for Family Entertainment, and former Executive Vice President at Walmart.

Tavia Hunt: Board member, co-owner of the Kansas City Chiefs, and board member of Council for Life.

Competitor Profile

Market Insights and Dynamics:

The faith-based non-profit sector is characterized by organizations dedicated to promoting Christian values and supporting families. Focus on the Family operates within this landscape, addressing various social issues and providing resources for marriage, parenting, and faith development.

Competitor Analysis:

FamilyLife: Offers resources and events to strengthen marriages and families.

Adventures in Odyssey: Provides Christian-themed audio dramas for children.

Desiring God: Focuses on spreading Christian teachings through various media.

Christianity Today: A publication covering news and issues from a Christian perspective.

The Gospel Coalition: A network of churches promoting Reformed theology.

Strategic Collaborations and Partnerships

Focus on the Family has engaged in several strategic partnerships to enhance its outreach and resources:

Evangel: Partnered to announce strategic initiatives.

Tyndale House Publishers: Collaborated to release "Lord, Help Me Pray for My Kids: 365 Heartfelt Prayers for Parents" by Tony Wood.

Vander Laan Law Firm: Partnered for the "RVL Discipleship: The Study" series.

Lifeway Research: Collaborated on a study examining the influence of relational health on local churches.

Operational Insights

Focus on the Family's strategic considerations include:

Market Position: As a leading Christian ministry, it leverages its extensive media presence and partnerships to maintain a strong position in the faith-based non-profit sector.

Competitive Advantages: The organization's comprehensive range of resources, global reach, and commitment to conservative Christian values distinguish it from competitors.