Folloze Company Profile

Background

Overview

Folloze, founded in 2013, is a private company headquartered in San Mateo, California. The company specializes in providing a no-code B2B platform designed for personalized buyer experiences and dynamic landing pages.

Mission and Vision

Folloze's mission is to empower B2B sales and marketing teams to engage, develop, and win their top target accounts by leveraging innovative digital experience platforms.

Industry Significance

Operating within the information technology and services sector, Folloze plays a pivotal role in enhancing B2B marketing strategies through its AI-powered digital experience platform. This platform enables enterprises to create relevant and influential account-based marketing (ABM) and demand-generation content marketing campaigns, thereby driving buyer engagement and fueling pipeline growth.

Key Strategic Focus

Core Objectives

Folloze focuses on enabling B2B sales teams to utilize marketing techniques to engage, develop, and win their top target accounts.

Areas of Specialization

The company specializes in sales enablement software, sales acceleration software, effective content marketing software, and sales development software.

Key Technologies Utilized

Folloze's platform leverages AI-powered digital experience technologies to create personalized buyer experiences and dynamic landing pages.

Primary Markets Targeted

Folloze targets B2B enterprises seeking to enhance their marketing and sales orchestration through personalized, buyer-centric experiences.

Financials and Funding

Funding History

Seed Round (April 2015): Folloze raised $7.3 million in funding to further accelerate the company’s market traction and grow its sales, marketing, and customer success teams.

Series A (September 2016): The company secured additional funding to continue its expansion and development efforts.

Series B (October 2019): Folloze raised $11 million in Series B funding, led by BGV, with participation from Canvas Ventures, Cervin Ventures, Grayhawk Capital, and SVB.

Total Funds Raised

As of the latest funding round, Folloze has raised a total of $21.6 million.

Intended Utilization of Capital

The funds have been utilized to accelerate market traction, expand sales, marketing, and customer success teams, and enhance the company's platform capabilities.

Pipeline Development

Key Pipeline Candidates

Folloze's primary product is its AI-powered digital experience platform designed for B2B marketing.

Stages of Product Development

The platform is fully developed and operational, with ongoing enhancements and feature additions to meet evolving market needs.

Target Conditions

The platform targets B2B enterprises aiming to improve their account-based marketing and demand-generation strategies.

Timelines for Anticipated Milestones

Specific timelines for future product enhancements are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

Folloze's platform is a no-code solution that enables the creation of personalized buyer experiences and dynamic landing pages without the need for extensive technical expertise.

Significant Scientific Methods

The platform incorporates AI-driven capabilities to analyze buyer behavior and deliver personalized content experiences.

Leadership Team

Key Executive Profiles

Etai Beck, CEO: Co-founder of Folloze, leading the company's strategic direction and growth initiatives.

David Brutman, Founder: Instrumental in the development and innovation of Folloze's platform.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within Folloze's leadership team.

Competitor Profile

Market Insights and Dynamics

The B2B marketing technology sector is highly competitive, with numerous companies offering solutions for account-based marketing, sales enablement, and content personalization.

Competitor Analysis

Key competitors include:

UserVoice: Provides customer engagement tools.

Jive Software: Offers communication and collaboration solutions for businesses.

ClearSlide: Develops a sales engagement platform.

RollWorks: Provides B2B account-based marketing solutions.

Strategic Collaborations and Partnerships

In April 2022, Folloze partnered with GetIT to package the Folloze B2B Buyer Experience Platform with GetIT's account-based marketing solutions, aiming to redefine the dynamics of the B2B buyer journey.

Operational Insights

Folloze differentiates itself through its no-code platform that empowers frontline marketers to create personalized buyer experiences at scale, thereby enhancing engagement and conversion rates.

Strategic Opportunities and Future Directions

Folloze is positioned to capitalize on the growing demand for personalized B2B marketing solutions by continually enhancing its platform's AI capabilities and expanding its market reach through strategic partnerships.