Company Research Report: Fonemedia

Company Overview

Name: Fonemedia

Mission of the Company: Fonemedia is a standout mobile marketing agency, driven by innovation, creativity, and collaboration to deliver tailored solutions in the mobile landscape. The company is built on values emphasizing results, expertise, and a supportive and transparent culture.

Founded: 2008

Key People:

James Dalton: Group Chief Executive Officer

Kathryn Carlin: Managing Director

Nic Taylor: Business Development Director

Michael Hope: Operations Director

Richard Adam: Financial Director

Other notable team members include Jerry Li (Programmatic Specialist), Louis Jones (Junior Programmatic Executive), and Claire Caulfield (Junior Programmatic Executive).

Headquarters: Suite 4.2, 1175 Century Way, Thorpe Park, Leeds, LS15 8ZB, UK.

Number of Employees: No information is available.

Revenue: No information is available.

Known For: Fonemedia is known for its advancements in mobile technology and providing mobile-first strategies across various sectors such as recruitment, education, property, automotive, and public sectors. They have worked with over 750 organizations globally.

Products

Fonemedia offers a diverse range of products, focusing on highly targeted mobile marketing solutions:

Mobile Platinum: A premium solution for refined audience targeting, including geographic, keyword, contextual, and demographic capabilities.

Mobile Plus: Offers in-depth targeting criteria with enhanced brand promotion through video and rich media formats. Key features include:

Highly Targeted Advertising

Video and Rich Media Enabled

Utilisation of Pre-built Audience Models

Other Products Offered:

Behavioural Push

Mobile Direct

Mobile Social

Mobile Audio

In-Game Ads

Recent Developments

New Products Launched:

Mobile Platinum: Introduced as a powerful tool for precise mobile marketing strategies.

Strategic Developments:

Partnered with Experian to offer enhanced audience targeting capabilities, enabling tailored audience profiles and utilising extensive data for improved campaign efficacy.

Office Relocation: The company announced a move to a new head office location (June 1, 2024).

Upcoming Events: Hosted a masterclass in the Education sector focusing on mobile campaign strategies, led by Charlotte French.

Partnerships

Fonemedia has a notable partnership with Experian, enhancing its capabilities in data-driven mobile advertising. This collaboration empowers clients with:

Tailored Audience Profiles: Leveraging Experian's data analytics for refined audience targeting.

Utilisation of First-party Data: Facilitating new audience discovery and strategic refinement.

Additional Services

Fonemedia provides extensive creative and strategic services, including:

Strategy Consulting: Comprehensive analysis, strategy & planning, audience profiling, creative development, and campaign delivery.

Creative Services: Branding, campaign concepts, graphic design, videography, rich media integration, and illustration to enhance client campaigns.

Training Initiatives

Ministry of Mobile: An in-house training facility offering free courses in mobile advertising and marketing fundamentals and advanced strategies for agency teams and direct clients.