Food Safety Genie Company Profile

Background

Company Overview

Food Safety Genie, a unit of FSG FoodWorks OPC Pvt Ltd, was established in 2021 and is headquartered in Chennai, Tamil Nadu, India. The company specializes in providing consultancy and auditing services to food establishments, assisting them in meeting and maintaining hygiene standards and implementing effective food safety management systems.

Mission and Vision

Food Safety Genie's mission is to bridge the gap between food business operators (FBOs) and regulatory bodies by offering comprehensive solutions for every process involved in food safety. Their vision is to make food safety indispensable in the future and to be a highly trusted company in providing food safety solutions to food establishments.

Industry Significance

The company addresses critical issues in the food industry, such as food poisoning and adulteration, which lead to significant health risks globally. By offering specialized services, Food Safety Genie plays a vital role in enhancing food safety standards and compliance within the food and beverage sector.

Key Strategic Focus

Core Objectives

Enable food establishments to meet and maintain hygiene standards.

Assist in the continuous improvement of food safety management systems.

Bridge the gap between FBOs and regulatory bodies.

Areas of Specialization

Licensing and Registration

Regular Food Safety Audits

Food Safety Training

New Product Development

Consultation and Guidance on Norms for Food Start-ups

Key Technologies Utilized

While specific technologies are not detailed, the company's services likely incorporate industry-standard tools and methodologies for auditing, training, and compliance management.

Primary Markets Targeted

Restaurants

Quick Service Restaurants

Cloud Kitchens

Institutions

Food Processing Units

Food Retailers

Financials and Funding

Funding History

Food Safety Genie has been incubated at the IIM-B Women Start-up Program, sponsored by Goldman Sachs, and selected as one of the top 50 ventures, receiving a seed grant fund from Kotak Mahindra Bank.

Total Funds Raised

Specific details regarding the total funds raised are not publicly disclosed.

Recent Funding Rounds

The company has secured seed funding through its participation in the IIM-B Women Start-up Program and the seed grant from Kotak Mahindra Bank.

Notable Investors

IIM-B Women Start-up Program

Goldman Sachs

Kotak Mahindra Bank

Utilization of Capital

The capital is intended to support the company's growth initiatives, including expanding its service offerings, enhancing operational capabilities, and strengthening its market presence.

Pipeline Development

As a consultancy and auditing firm, Food Safety Genie does not have a traditional product pipeline. Instead, the company focuses on developing and delivering customized solutions to meet the specific needs of its clients in the food industry.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, the company's services likely incorporate industry-standard tools and methodologies for auditing, training, and compliance management.

Significant Scientific Methods

Food Safety Audits

Training Programs

Consultation Services

AI-Driven Capabilities

The company may utilize AI-driven tools for data analysis and reporting to enhance the efficiency and effectiveness of its services.

Leadership Team

Pavithra K

Position: Founder and CEO

Professional Background: Pavithra is knowledgeable about the entire FSSAI process and is passionate about food safety and hygiene. She has authored a book titled "Certified Safe," intended to help grow businesses rather than merely advise on compliance.

Lakshaya Surana

Position: Food Safety Hygiene and Quality Executive

Professional Background: Lakshaya is involved in ensuring food safety and quality standards within the company.

Ashmi Banisha

Position: Food Safety Hygiene and Quality Executive & New Product Development Executive

Professional Background: Ashmi contributes to maintaining food safety and quality standards and is also involved in new product development initiatives.

Competitor Profile

Market Insights and Dynamics

The food safety consultancy and auditing market is growing, driven by increasing awareness of foodborne illnesses and stringent regulatory standards. Companies like Neogen Corporation and Safefood 360° offer similar services, indicating a competitive landscape.

Competitor Analysis

Neogen Corporation: An international food safety company providing test kits and products to detect dangerous substances in food.

Safefood 360°: A food safety management software company offering web-based platforms for managing food safety programs and supply chains.

Strategic Collaborations and Partnerships

Food Safety Genie has been incubated at the IIM-B Women Start-up Program and received a seed grant from Kotak Mahindra Bank, indicating strategic collaborations that support its growth and development.

Operational Insights

Food Safety Genie differentiates itself through personalized consultancy and auditing services tailored to the specific needs of its clients, focusing on practical solutions and continuous improvement in food safety management.

Strategic Opportunities and Future Directions

The company has opportunities to expand its service offerings, enhance technological capabilities, and strengthen its market presence to become a leading provider of food safety solutions in India and potentially in other regions.