foodstory-brands

Company Overview

FoodStory Brands, headquartered in Phoenix, Arizona, specializes in developing and promoting innovative food and beverage products. Their focus encompasses branding, licensing, prime sourcing, marketing, and logistics. They leverage expertise in product innovation and speed-to-market solutions across various food categories, committed to crafting compelling brand ideas inspired by culinary pioneers and food entrepreneurs.

Core Capabilities

• _Category Thought Leadership_

• _Strategic Brand Consulting_

• _Branding & Licensing_

• _New Product Development_

• _Product Optimization_

• _Award-Winning Creative Team_

• _Packaging Design_

• _Brand Activation & Execution_

• _Prime Sourcing Capabilities_

• _Logistics & Replenishment_

• _Consumer Analytics & Insight_

Notable Brands and Collaborations

• Seoul Juice®: A natural beverage crafted with Korean pear juice for hydration without artificial additives.

• Authentic Cowboy Cuisine: In collaboration with Paramount Networks, inspired by the series "Yellowstone."

• Fresh Cravings: A snacking line with salsas and hummus emphasizing freshness and bold flavors.

• Barbie™ Ice Cream and Sprinkles: Developed with Mattel and Turkey Hill for a whimsical treat.

• TMNT Pizzas: Family-friendly pizza inspired by the Teenage Mutant Ninja Turtles.

• Jurassic World Chicken Nuggets & Raptor Claws: Nutritious snacks shaped like dinosaurs.

Product Portfolio

• Fresh Cravings: Includes refrigerated salsa made from fresh, vine-ripened tomatoes and jalapenos.

• Cocktail Artist: Premium bar ingredients crafted by award-winning mixologists, free from high-fructose corn syrup and artificial additives.

• Sweet Offerings Bake Shop: Features indulgences with flavors like Biscoff Cookies and Cold Stone Creamery creations.

Leadership Team

• Jay Whitney: Co-Founder and Chief Marketing Officer (CMO) - pivotal in promoting healthier, accessibly-priced food options.

• Jordan Jedeikin: Executive Vice President of Business Development - CPG, brand licensing, and media expert.

• Nicole Parker: Chief Operating Officer - manages company operations.

• Caitlyn Hufford: Vice President of Marketing - drives marketing strategies.

• Dina Osinski: Vice President of Creative - brings over 15 years of design and branding experience.

• Mario DeAngelis: Senior Vice President (SVP)

• Ross Perkins: Vice President (VP) Operations

• Dan Sarullo: VP Data & Insights

• Maggie Fearnow: SVP Marketing

• Michelle Gomez: Senior Director, Business Development

• April Riegler: Senior Director PR and Shopper Marketing

• Dennis Campbell: Sales Director West

Recent Developments and Achievements

• Acquisition of Seoul Juice: Expands into healthier beverage options.

• Launch of dairy-free dips under the Fresh Cravings brand, using almonds or cashews.

Market Presence

• Products available in approximately 25,000 stores.

• Annual sales of about 20 million units.

• Operates across 24 major grocery categories.

Financial Overview

Estimated annual revenue is $12.6 million. FoodStory Brands has received funding from investors such as Beacon VC and SCG JWD Logistics, with private specific funding details. The company employs 52 individuals, with a revenue per employee average of $243,000.

Mission and Vision

FoodStory Brands aims to deliver authentic food stories to America's tables, prioritizing transparency, innovation, and quality. Their mission involves exploring and curating foods and flavors that resonate with consumers, creating memorable culinary experiences. They invite potential collaborations through their contact channels available on their website and professional platforms like LinkedIn.

Competitive Landscape

FoodStory Brands competes with several entities within the food service and branding space, including:

1. SFE - Southwest Foodservice Excellence: A major provider of outsourced food services for K-12 schools, with a revenue of $301.6 million and a workforce of 798 employees.
2. Professional Reps: Specializes in foodservice equipment and bridges the gap between top-brand manufacturers and retailers.
3. Creations in Cuisine Catering: Known for innovative cuisine focusing on corporate, wedding, and social event catering.
4. Levy Restaurants: Operates in hospitality, providing food and beverage services across sectors nationwide, including sports and entertainment.
5. OHSO Brewery: A locally owned brewery, distillery, and restaurant with multiple locations in Phoenix, offering locally crafted beverages and food options.

Strategic Insight

FoodStory Brands' commitment to authenticity in product development and market engagement represents a core strength, distinguishing it in a competitive landscape. Their focus on customer-driven product innovation and dynamic food storytelling drives opportunities for market growth. By understanding their key differentiators and leveraging unique brand narratives, FoodStory Brands can maintain and expand their market presence within the dynamic food and beverage industry.