Football Australia Market Research Report

Company Overview

Name: Football Australia

Mission of the Company:

To bring communities together through football, connecting Australia to the world.

When was the Company Founded and by Whom:

Established in 2004 (No information available about the founder(s)).

Key People in the Company:

Board of Directors:

Anter Isaac – Chair

Jaclyn Lee-Joe – Deputy Chair

Stuart Corbishley – Company Secretary

Joseph Carrozzi

Sam Ciccarello

Heather Garriock

Catriona Noble

Spiro Pappas

Executive Leadership Team:

James Johnson – Chief Executive Officer

Alex Davani – Chief of Staff

Peter Filopoulos – Chief Officer for Corporate Affairs, Brand, and Communications

Mel Mallam – General Counsel

Ernie Merrick – Chief Football Officer

Gary Moretti – Head of National Teams

Tom Rischbieth – Chief Revenue Officer

Sarah Walsh – Head of AFC Women’s Asian Cup™ 2026 Office

Caroline Veitch – Chief Financial Officer

Where is the Company Headquartered:

Locked Bag A4071, Sydney South NSW 1235, Australia

Number of Employees:

No information is available.

Revenue of the Company:

No information is available.

What is the Company Known For:

Football Australia is known for being the governing body for football in Australia, overseeing both the A-League Men and A-League Women, and its significant role in hosting the FIFA Women’s World Cup 2023™.

Products

What Products Do They Offer:

National Leagues: A-League Men and A-League Women

National Teams: Socceroos (Men's National Team) and Matildas (Women's National Team)

National Competitions: Australia Cup, National Premier Leagues

High-Level Description of the Products:

A-League Men and Women: Australia's professional football leagues for men and women.

Socceroos and Matildas: The men's and women's national football teams representing Australia in international competitions.

Australia Cup: A national knockout cup competition, including teams from all levels of football across Australia.

National Premier Leagues: The top-tier state leagues that feed into the A-League.

Key Features of Each of the Products:

A-League Men and Women:

Full professional league status.

Season-long competition culminating in playoffs and finals.

Coverage of matches on various media platforms.

Socceroos and Matildas:

Regular participation in international friendlies and tournaments.

Development programs for talent scouting and training.

Australia Cup:

Participation from semi-professional and amateur clubs.

Integrated pathway for lower-tier teams to compete against top-tier clubs.

National Premier Leagues:

Regional competitions promoting local talent.

Pathway for young players to progress to professional leagues.

Recent Developments

What Are the Recent Developments in the Company:

Hosting and Achievements:

Successfully hosting the FIFA Women’s World Cup 2023™.

Winning the Project of the Year at the 2024 Sydney Awards for the FIFA Women’s World Cup 2023™ efforts.

Securing multiple awards at the 2024 APAC Effie Awards, including Marketer of the Year and Brand of the Year for the CommBank Matildas 'Til It's Done campaign.

What Are the New Products Launched:

National Indigenous Advisory Group established.

Ongoing applications and development for National Second Tier Men’s competition set to launch in March/April 2025.

What Are the New Features Added to the Existing Products:

Inclusion of qualification slot in Asian football competitions for the Australia Cup.

Development of the XI Principles for the Future of Australian Football for strategic guidance.

Any New Partnerships Etc:

Successful negotiation of partnerships and commercial deals including:

Record broadcast deals with CBSViacom Paramount+ and Network 10.

Record sponsorship deals with Commonwealth Bank Australia, Cadbury, and Priceline.

Other Notes

Governance reforms have been put in place, including the restructuring of professional leagues management between Football Australia and the Australian Professional Leagues (APL).