Force of Nature Company Profile

Background

Force of Nature is a privately held company founded in 2019 and headquartered in Austin, Texas. The company specializes in producing and retailing regeneratively sourced meats, including bison, beef, elk, venison, and pork. Committed to promoting regenerative agriculture, Force of Nature aims to restore ecosystems, improve soil health, and offer consumers nutrient-dense, ethically sourced meat products.

Key Strategic Focus

Force of Nature's strategic objectives include:

• Regenerative Agriculture: Partnering with ranchers who implement regenerative practices to enhance soil health and biodiversity.

• Product Diversification: Offering a range of meats such as bison, beef, elk, venison, and pork to cater to diverse consumer preferences.

• Consumer Education: Raising awareness about the benefits of regenerative agriculture and its positive impact on the environment and human health.

• Market Expansion: Increasing product availability through online sales and retail partnerships to reach a broader audience.

Financials and Funding

Since its inception, Force of Nature has secured approximately $11.4 million in funding through multiple investment rounds:

• Seed Round (November 2021): Raised $6.37 million.

• Early Stage VC (March 2022): Additional funding amounting to $6.37 million.

• Early Stage VC (June 2023): Continued financial support to fuel growth.

• Later Stage VC (August 2024): An ongoing funding round targeting $5 million.

Notable investors include Ridgeline Ventures, Spiral Sun Ventures, Vitamin Capital, and Hamilton Square Investments. The capital raised is intended for scaling operations, expanding product lines, and enhancing marketing efforts.

Product Development

Force of Nature's product portfolio encompasses:

• Ground Meats: Bison, beef, elk, venison, and pork.

• Pre-formed Patties: Blends such as bison/bacon and venison/Wagyu beef.

• Specialty Cuts: Tenderloin and short ribs available through online and foodservice channels.

In March 2025, the company launched a sustainable chicken program featuring pasture-raised, organic-fed, slow-growing chickens. These birds are raised for eight to ten weeks—twice the industry standard—resulting in stronger bones, healthier muscles, and a richer nutritional profile.

Technological Platform and Innovation

Force of Nature differentiates itself through:

• Regenerative Sourcing: Collaborating with ranchers practicing regenerative agriculture to improve soil health and sequester carbon.

• Ecological Outcome Verification (EOV): Partnering with the Savory Institute's Land to Market program to verify and quantify land health improvements.

• Supply Chain Transparency: Ensuring traceability and ethical sourcing throughout the production process.

Leadership Team

• Robert Sansom: Co-Founder, Chief Executive Officer, and Land Steward. Former CFO and COO of Epic Provisions, with extensive experience in the natural foods industry.

• Katie Forrest: Co-Founder and Advisor. Co-founder of Epic Provisions, with a background in promoting sustainable and ethical food production.

• Taylor Collins: Co-Founder and Advisor. Co-founder of Epic Provisions, dedicated to advancing regenerative agriculture practices.

Competitor Profile

Market Insights and Dynamics

The regenerative meat market is experiencing growth as consumers increasingly seek sustainable and ethically sourced products. The demand for grass-fed and pasture-raised meats is rising, driven by environmental concerns and health consciousness.

Competitor Analysis

Key competitors include:

• The Honest Bison: Offers 100% grass-fed bison, elk, venison, beef, and lamb, emphasizing natural and trustworthy food sources.

• TruOrganicBeef: Provides organic, grass-fed, and finished beef and lamb, focusing on regenerative practices and unaged, low-histamine meats.

• Buy Ranch Direct: Sells a variety of meats, including beef, bison, pork, and chicken, all 100% grass-fed and grass-finished, with no corn or soy.

Strategic Collaborations and Partnerships

Force of Nature has established significant partnerships to bolster its market position:

• Savory Institute's Land to Market Program: As a Frontier Founder, Force of Nature collaborates with the Savory Institute to verify regenerative sourcing and promote land health improvements.

• White Oak Pastures: Sources products from this Savory Hub in southwest Georgia, known for its regenerative farming practices.

Operational Insights

Force of Nature's strategic considerations include:

• Supply Chain Development: Building a network of regenerative ranchers to ensure consistent product quality and supply.

• Consumer Engagement: Educating consumers on the benefits of regenerative agriculture to drive demand and brand loyalty.

• Retail Expansion: Increasing product availability through partnerships with retailers and enhancing online sales channels.

Strategic Opportunities and Future Directions

Looking ahead, Force of Nature aims to:

• Expand Product Lines: Introduce new meat products and value-added offerings to meet diverse consumer needs.

• Enhance Distribution: Strengthen retail partnerships and online presence to reach a wider audience.

• Promote Regenerative Practices: Advocate for regenerative agriculture to influence industry standards and consumer behavior.

Contact Information

• Website: www.forceofnature.com

• LinkedIn: Force of Nature

• Twitter: @ForceNatureMeat

• Instagram: @forceofnaturemeats