forcebrands

Background

ForceBrands, established in 2007, is a premier strategic recruiting firm specializing in the consumer products industry. The company's mission is to build the teams that build the brands, connecting world-class talent with innovative consumer brands. With a vision to transform the way consumer product professionals identify employment opportunities and how employers connect with top-tier talent, ForceBrands has become a significant player in the staffing and recruiting sector. The firm operates through specialized divisions—BevForce, FoodForce, BeautyForce, HerbForce, and PetForce—each dedicated to specific segments within the consumer products industry.

Key Strategic Focus

ForceBrands' strategic focus centers on providing comprehensive hiring solutions tailored to the unique needs of consumer brands. Their core objectives include executive search, direct-hire recruitment, board of directors assembly, and offering a digital job board for entry-level positions. By leveraging deep industry expertise and an extensive network, ForceBrands specializes in sectors such as beverage, food, beauty, cannabis, and pet care. The firm targets high-growth consumer brands, assisting them in building robust teams to drive innovation and market success.

Financials and Funding

As of April 2025, ForceBrands reported an estimated annual revenue of $9.2 million, with a workforce of approximately 77 employees. The company's revenue per employee is estimated at $120,000. Specific details regarding funding history and notable investors are not publicly disclosed.

Pipeline Development

ForceBrands continually expands its service offerings to meet the evolving needs of the consumer products industry. In August 2020, the company launched PetForce, a specialized division providing executive recruitment services and a job board for the pet care sector. This initiative reflects ForceBrands' commitment to diversifying its portfolio and addressing emerging market demands.

Technological Platform and Innovation

ForceBrands differentiates itself through a combination of proprietary technologies and innovative methodologies:

• Proprietary Technologies: The company utilizes a digital job board platform, goHIRE, designed to connect consumer brands with qualified candidates efficiently.

• Scientific Methodologies: ForceBrands employs data-driven recruitment strategies, leveraging industry-specific insights to match talent with appropriate roles.

Leadership Team

ForceBrands is led by a team of seasoned professionals:

• Josh Wand, Founder & Executive Chair

• Rob Ganjon, Chief Executive Officer

• Colleen Ogg, Chief Operating Officer

• Sean Conner, Co-Founder, Chief Progress Officer

• Justin Chenault, Chief Financial Officer

• Britni Prentice, Chief Revenue Officer

• Rachel Mayse, Chief Human Resources Officer

• Shaun Kelleher, Vice President of Marketing

• Connor MacWilliams, Vice President of Recruitment

This leadership team brings extensive experience in recruitment, marketing, finance, and operations, driving ForceBrands' strategic initiatives and growth.

Leadership Changes

In recent years, ForceBrands has expanded its leadership team to support its growth and diversification strategies. Specific details regarding recent appointments or changes within the leadership team are not publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The staffing and recruiting industry, particularly within the consumer products sector, is highly competitive. ForceBrands operates in a niche market, focusing on connecting consumer brands with specialized talent. The company's targeted approach allows it to cater to the unique needs of consumer brands seeking industry-specific expertise.

Competitor Analysis

ForceBrands faces competition from several firms offering similar services:

• Indeed.com: A global job search engine providing a vast array of job listings across various industries.

• CPGjobs.com: A job board specializing in consumer packaged goods (CPG) industry positions.

• Jobs.lever.co: A recruitment platform offering applicant tracking and candidate relationship management.

• Spencer Stuart: An executive search and leadership consulting firm with a broad industry focus.

• Solomon Page: A staffing and executive search firm serving multiple industries, including consumer products.

These competitors vary in their focus and service offerings, with some providing broad job listings and others specializing in executive search and consulting services.

Strategic Collaborations and Partnerships

ForceBrands has engaged in strategic partnerships to enhance its market position and service offerings:

• Bain & Company: In July 2024, ForceBrands partnered with Bain & Company to launch the Insurgent Brands Network, an invitation-only brand network aimed at supporting high-growth consumer brands through strategic insights and connections.

• Wine & Spirit Education Trust (WSET): ForceBrands partnered with WSET to provide globally recognized education and qualifications in wines, spirits, and sake for professionals and enthusiasts.

Operational Insights

ForceBrands' strategic considerations include:

• Market Position: By focusing exclusively on the consumer products industry, ForceBrands differentiates itself from generalist recruiting firms, offering specialized knowledge and networks.

• Competitive Advantages: The company's division-specific approach allows for tailored recruitment strategies, addressing the unique challenges and opportunities within each sector.

Strategic Opportunities and Future Directions

Looking ahead, ForceBrands is poised to capitalize on several strategic opportunities:

• Expansion into Emerging Sectors: Continuing to identify and establish divisions in emerging consumer product sectors to meet evolving market demands.

• Technological Integration: Enhancing digital platforms and leveraging data analytics to improve recruitment processes and client outcomes.

• Global Reach: Exploring international markets to connect global consumer brands with top-tier talent.

By leveraging its current strengths and strategic partnerships, ForceBrands aims to drive future growth and maintain its leadership position in the consumer products recruiting industry.

Contact Information

• Website: forcebrands.com

• LinkedIn: ForceBrands LinkedIn Profile

• Twitter: @ForceBrands

• Instagram: @ForceBrands

• Facebook: ForceBrands Facebook Page