Company Market Research Report: Fore Coffee

Company Overview

Name, Mission of the Company

Name: Fore Coffee

Mission: Fore Coffee aims to brew the best specialty coffee for its customers, leveraging technology and high-quality beans from selected farmers. The company strives to grow fast, strong, and tall, bringing life to the community by increasing coffee quality.

Company Details

• Founded: 2018

• Founders: No information is available

• Key People: Vico Lomar (Co-Founder & CEO), Mikael Jasin (Chief of Coffee Innovation)

• Headquarters: Gedung Graha Ganesha, Lantai 1 Suite 120 & 130, Jl. Hayam Wuruk No.28, Kelurahan Kebon Klapa, Kecamatan Gambir, Jakarta Pusat, DKI Jakarta, Indonesia

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: High-quality specialty coffee, technology-driven coffee brewing, coffee bean sourcing from selected Indonesian farmers.

Products

Product Offerings

Fore Coffee offers a wide range of coffee and non-coffee beverages, divided into several categories:

1. Classic Coffee:

• Hot Espresso:

• Description: Arabika murni tanpa campuran.

• Key Features: Rich aroma and flavor profile, suitable for purists.

• Classic Latte:

• Description: Combines espresso with creamy milk.

• Key Features: Strong coffee taste balanced with milk's creaminess.

2. Signature Coffees:

• Iced Aren Latte:

• Description: Coffee with gula aren (palm sugar).

• Key Features: Unique sweetness from palm sugar.

• Iced Pandan Latte:

• Description: Coffee infused with pandan flavor.

• Key Features: Rasa dan aroma dari ekstrak pandan.

3. Series:

• Buttercream Series:

• Butterscotch Sea-Salt Latte:

• Description: Coffee with butterscotch and sea salt.

• Key Features: Sweet and salty contrast, popular choice.

• Caramel Praline Macchiato:

• Description: Coffee with caramel and praline flavors.

• Key Features: Sweet and nutty flavors.

4. Special Menus:

• Manuka Americano:

• Description: Americano with Manuka honey.

• Key Features: Natural sweetness, energy-boosting properties.

5. Seasonal Offerings:

• Taste of the New Culture Series:

• Cappuccino Caramelo, Vanilla Oat Latte, Matcha Strawberry Cream:

• Description: New innovative flavors to revolutionize the coffee experience.

• Key Features: Unique taste combinations.

Recent Developments

Business Expansions and Innovations

1. Business Expansion:

• Outlet Expansion:

• Fore Coffee opened its 208th outlet as of August 2024, across more than 40 cities in Indonesia.

• New Concept:

• Introduced the ‘Rental Revenue Sharing’ partnership model for business expansion.

2. Strategic Appointments:

• Mikael Jasin as Chief of Coffee Innovation:

• Role focuses on product innovation, barista empowerment, sustainability initiatives, and promoting Indonesian coffee culture globally.

Product and Feature Developments

1. New Products Launched:

• Butterscotch Sea-Salt Latte:

• Sold over 5 million cups until April 2024.

• Buttercream Series:

• A significant addition to the menu with a unique flavor profile.

• Taste of the New Culture Series:

• Including Cappuccino Caramelo, Vanilla Oat Latte, and Matcha Strawberry Cream launched on May 22, 2024.

2. New Features:

• Fore Coffee Mobile Application:

• Seamless coffee ordering, multiple promotions, and customer engagement features.

• Collaborative Partnerships:

• Collaborations with enterprises like Citilink, ShopeeFood, BCA Digital, SOS Children’s Villages, GrabFood, and GoFood.

Partnerships and Community Engagements

1. Fore Essentials Icon Campaign:

• Promotes individuals who embody innovation and positive change within their fields.

• Notable Icons include: Cathy Sharon (Beautypreneur & Philanthropist), Kristo Immanuel (Content Creator), and more.

2. #FOREVOLUTION Campaign:

• Focuses on bringing a new coffee culture through innovation, authenticity, and community collaboration.

Conclusion

Fore Coffee has established itself strongly in the Indonesian specialty coffee market with continuous innovations, strategic expansions, and impactful partnerships. The company thrives on leveraging technology, high-quality sourcing, and community engagement to offer a distinguished coffee experience.