Background
FormAssembly, established in 2006 and headquartered in Bloomington, Indiana, is a leading provider of secure, enterprise-level data collection solutions. The company's mission is to streamline complex processes and enhance data collection efficiency for organizations across various sectors, including healthcare, financial services, and higher education. As a Salesforce ISV Gold Partner, FormAssembly offers seamless integration with Salesforce, enabling users to create, manage, and analyze web forms effectively. The platform's significance in the industry is underscored by its consistent recognition on the Inc. 5000 list, ranking No. 3,653 in 2024 with a 129% three-year growth rate.
Key Strategic Focus
FormAssembly's strategic focus centers on providing a highly secure and compliant data collection platform that integrates seamlessly with existing systems. The company specializes in offering solutions that cater to industries with stringent data security requirements, such as healthcare and financial services. Key technologies utilized include advanced integration capabilities with Salesforce, enabling record creation, updating, and prefilling. The platform also supports integrations with services like PayPal, Stripe, and Google Sheets, enhancing its versatility. FormAssembly targets organizations seeking to automate data processing and improve operational efficiency through secure and customizable web forms.
Financials and Funding
As of January 2025, FormAssembly reported an annual revenue of approximately $35 million. The company has raised a total of $12.5 million in funding over four rounds. The most recent funding round occurred on March 13, 2024, raising $4 million. Notable investors include Level Equity, which has provided growth and expansion capital. The capital raised is intended to support product development, enhance integration capabilities, and expand market reach.
Technological Platform and Innovation
FormAssembly distinguishes itself through its robust technological platform and commitment to innovation. Notable proprietary technologies and methodologies include:
- Advanced Salesforce Integration: Enables complex data operations such as record creation, updating, and prefilling, facilitating seamless data flow between FormAssembly and Salesforce.
- Compliance Cloud Plan: Offers HIPAA Compliance and PCI DSS Level 1 Certification, ensuring the platform meets stringent data security standards required by industries like healthcare and financial services.
- Mobile Application: Provides an iOS mobile app for offline data collection, with an Android version in beta testing, allowing users to collect data in various environments without internet connectivity.
- User-Friendly Interface: Features a simple drag-and-drop functionality, enabling users to create powerful web forms without advanced technical knowledge.
- Custom Branding Capabilities: Allows for code injection and visual editing, enabling organizations to align forms with their brand identity.
These technological advancements position FormAssembly as a leader in secure and efficient data collection solutions.
Leadership Team
FormAssembly's leadership team comprises experienced professionals dedicated to driving the company's growth and innovation:
- Cedric Savarese: Founder and CEO, with a background in software development and a vision for creating secure data collection solutions.
- Lou Ponticas: Appointed as President and Chief Operating Officer in February 2025, bringing strategic growth expertise to the company.
- A.J.: Chief Product Officer, overseeing product development and innovation.
- J.D.: Chief Information Officer, responsible for the company's information technology strategy and implementation.
This leadership team plays a pivotal role in steering FormAssembly's strategic direction and operational excellence.
Leadership Changes
In February 2025, FormAssembly appointed Lou Ponticas as President and Chief Operating Officer, signaling a strategic move to bolster the company's growth and operational capabilities.
Competitor Profile
Market Insights and Dynamics
The online form builder and data collection market is characterized by significant growth potential, driven by increasing demand for secure and efficient data collection solutions across various industries. Key trends include the emphasis on data security, integration capabilities with existing systems, and user-friendly interfaces.
Competitor Analysis
FormAssembly operates in a competitive landscape with several notable competitors:
- Typeform: Known for its user-friendly interface and visually appealing forms, Typeform focuses on enhancing user engagement through interactive design.
- JotForm: Offers a powerful online form builder with a vast array of templates and integrations, catering to a diverse user base.
- Formstack: Provides an all-in-one workflow automation tool with digital forms, document generation, and eSignature solutions, emphasizing automation and efficiency.
- SurveyMonkey: A leading survey and feedback management solution, enabling organizations to collect and analyze data for informed decision-making.
These competitors offer varying features and focus areas, contributing to a dynamic and evolving market landscape.
Strategic Collaborations and Partnerships
FormAssembly's strategic partnerships enhance its market position and innovation capacity:
- Salesforce ISV Gold Partner: This partnership enables deep integration with Salesforce, allowing users to create and manage web forms that seamlessly interact with Salesforce data.
- Integration with Payment Services: Collaborations with PayPal, Stripe, and Authorize.Net facilitate secure payment processing within forms, expanding the platform's functionality.
- Compliance and Security Certifications: Achieving HIPAA Compliance and PCI DSS Level 1 Certification demonstrates FormAssembly's commitment to data security and compliance, making it a trusted solution for industries with stringent regulatory requirements.
These collaborations and certifications underscore FormAssembly's dedication to providing secure and versatile data collection solutions.
Operational Insights
FormAssembly's strategic considerations in relation to major competitors include:
- Data Security and Compliance: By offering HIPAA Compliance and PCI DSS Level 1 Certification, FormAssembly differentiates itself in industries where data security is paramount.
- Integration Capabilities: The platform's advanced integration with Salesforce and other services positions it as a versatile solution for organizations seeking seamless data flow between systems.
- User Experience: The intuitive drag-and-drop interface and customizable branding options enhance user experience, making form creation accessible to users without technical expertise.
These operational strengths contribute to FormAssembly's competitive advantage in the data collection market.
Strategic Opportunities and Future Directions
FormAssembly's strategic roadmap includes:
- Product Development: Continued enhancement of integration capabilities and user-friendly features to meet evolving customer needs.
- Market Expansion: Targeting new industries and geographic markets to broaden the customer base and increase market share.
- Innovation: Investing in research and development to introduce new functionalities and maintain a competitive edge in the market.
Leveraging its current strengths, FormAssembly is well-positioned to capitalize on these opportunities and achieve its future objectives.
Contact Information
- Website: formassembly.com
- LinkedIn: linkedin.com/company/formassembly
- Twitter: twitter.com/FormAssembly
- Facebook: facebook.com/FormAssembly
