Formulary 55 Company Profile

Background

Formulary 55, established in 2012 by founder and creative director Cordelia Smith, specializes in handcrafted luxury bath, body, and home products. The company's mission is to elevate daily self-care rituals by offering products formulated with intention and crafted with care. Initially based in Seattle, Washington, Formulary 55 relocated to Pueblo, Colorado, in 2014 to accommodate expansion needs. The brand is recognized for its commitment to sustainability, utilizing natural, vegan, and cruelty-free ingredients, and is known for its distinctive botanical fragrances and signature packaging.

Key Strategic Focus

Formulary 55's strategic focus centers on:

• Product Excellence: Developing high-quality, handcrafted products that enhance daily self-care routines.

• Sustainability: Implementing eco-friendly practices, including responsible ingredient sourcing and recyclable packaging.

• Market Expansion: Growing its presence in both domestic and international markets, with products available in over 800 retail stores across 17 countries.

Financials and Funding

As of the latest available data, Formulary 55 reports annual revenues of approximately $3.9 million and employs 19 individuals. Specific details regarding funding history and investment sources are not publicly disclosed.

Product Development

Formulary 55 offers a diverse range of products, including:

• Shea Butter Soaps: Moisturizing soaps available in various fragrances.

• Hand and Body Cremes: Non-greasy, nourishing creams formulated with shea butter.

• Bath Tablets: Effervescent bath tablets infused with essential oils.

• Candles: Hand-poured soy wax candles in reusable packaging.

• Facial Mists and Masks: Skincare products designed for hydration and rejuvenation.

The company continually innovates, introducing new scents and products inspired by natural elements and customer feedback.

Technological Platform and Innovation

Formulary 55 distinguishes itself through:

• Proprietary Fragrances: Developing unique scent profiles that blend essential oils and phthalate-free fragrance oils.

• Handcrafted Production: Maintaining artisanal manufacturing processes to ensure product quality and uniqueness.

• Sustainable Practices: Utilizing eco-friendly materials and processes, such as recyclable packaging and responsible ingredient sourcing.

Leadership Team

• Cordelia Smith: Founder and Creative Director. A self-taught chemist with a passion for fragrance and self-care, Cordelia oversees product development and creative direction.

• Anthony Hill: Co-owner and Chief Operating Officer. Anthony manages operations and was instrumental in the company's relocation and facility renovations.

Competitor Profile

Market Insights and Dynamics

The luxury bath and body products market is characterized by a growing consumer preference for natural, sustainable, and ethically produced goods. This trend presents opportunities for brands like Formulary 55 that emphasize handcrafted, eco-friendly products.

Competitor Analysis

Key competitors include:

• Soaptopia: Offers a range of natural soaps and body products with a focus on artisanal quality.

• Refreshing Aromatics: Specializes in aromatherapy products and natural skincare solutions.

• RAW Body Essentials: Provides organic and vegan body care products.

• Lunaroma: Focuses on handcrafted aromatherapy and body care items.

• Bath and Body Recipes: Offers a variety of bath and body products with an emphasis on natural ingredients.

Strategic Collaborations and Partnerships

Formulary 55 has established partnerships to expand its market reach:

• Wholesale Partnerships: Collaborates with over 800 retail stores in 17 countries to distribute products.

• Online Platforms: Utilizes wholesale marketplaces like Faire to facilitate bulk purchasing for retailers.

Operational Insights

Formulary 55's competitive advantages include:

• Artisanal Quality: Commitment to handcrafted products ensures uniqueness and high quality.

• Sustainability Commitment: Eco-friendly practices resonate with environmentally conscious consumers.

• Distinctive Branding: Signature packaging and proprietary fragrances create a strong brand identity.

Strategic Opportunities and Future Directions

Future strategic directions for Formulary 55 may involve:

• Product Line Expansion: Introducing new products and fragrances to meet evolving consumer preferences.

• Market Penetration: Strengthening presence in existing markets and exploring new international opportunities.

• Enhanced Digital Presence: Leveraging e-commerce and digital marketing to reach a broader audience.

Contact Information

For more information, visit Formulary 55's official website.

Follow Formulary 55 on social media:

• Instagram: @formulary55

• Facebook: Formulary 55

Note: Specific contact details such as address, phone number, and email are not provided in this profile.