FORREC Ltd. Company Profile

Background

Overview

FORREC Ltd. is a Canadian experience design company headquartered in Toronto, Ontario. Established in 1984, FORREC specializes in creating immersive and compelling guest experiences for location-based entertainment, including theme parks, water parks, resorts, mixed-use developments, and urban design projects. The company has completed over 2,500 projects across more than 30 countries, collaborating with industry-leading brands such as Universal Studios, LEGOLAND, Six Flags, BBC Worldwide, and China's Wanda Group.

Mission and Vision

Mission: To go above and beyond with inspiring creativity, ingenious know-how, and transformative guest experiences.

Vision: To fulfill the world’s dreams for recreation, fascination, and togetherness.

Key Strategic Focus

Core Objectives

FORREC aims to deliver innovative and immersive experiences that captivate audiences worldwide. The company focuses on integrating creativity with strategic planning to design and execute projects that resonate with diverse audiences.

Areas of Specialization

Theme Parks: Designing and planning attractions that offer unique and engaging experiences.

Water Parks: Creating water-based entertainment venues that combine fun with safety.

Resorts and Mixed-Use Developments: Developing integrated spaces that blend leisure, hospitality, and retail.

Urban Design and Landscape Architecture: Transforming urban spaces to enhance community engagement and aesthetic appeal.

Key Technologies Utilized

FORREC employs advanced design technologies, including 3D modeling and virtual reality, to visualize and refine project concepts. The company also integrates sustainable design practices to ensure environmental responsibility in its projects.

Primary Markets and Conditions Targeted

FORREC operates globally, with a significant presence in North America, Europe, Asia, and the Middle East. The company targets markets with growing demand for entertainment and leisure facilities, focusing on regions investing in tourism infrastructure and urban development.

Financials and Funding

Funding History

FORREC is a privately held company and has not publicly disclosed detailed financial information or funding history.

Recent Developments

In December 2023, FORREC was acquired by Sansei Technologies, a Japanese equipment manufacturer specializing in amusement rides and attractions. This acquisition aims to enhance FORREC's capabilities in integrating advanced ride technologies into its design projects.

Pipeline Development

Key Projects

FORREC has been involved in several notable projects, including:

LEGOLAND Shanghai Resort: Branded experiences and theme park design in Shanghai, China.

Gyeongju World – Time Rider Coaster Wheel: Attraction design in Gyeongju, South Korea.

Niagara Takes Flight: Attraction at Table Rock Centre, Niagara Falls, Canada.

Happy Magic Water Cube: Water park design in Beijing, China.

Friday Harbour Marina Pier and Pavilion: Resort and hospitality design in Innisfil, Canada.

Aegean Bingo: Retail, Dining and Entertainment (RDE): Mixed-use and entertainment development in Jinshan District, Shanghai, China.

Anticipated Milestones

FORREC continues to engage in new projects globally, with timelines and specific milestones varying by project. The company emphasizes timely delivery and quality execution in all its endeavors.

Technological Platform and Innovation

Proprietary Technologies

FORREC utilizes proprietary design methodologies that integrate creative vision with technical feasibility, ensuring that projects are both imaginative and executable.

Significant Scientific Methods

The company employs advanced modeling and simulation techniques to predict guest behavior and optimize space utilization, enhancing the overall guest experience.

Leadership Team

Executive Profiles

Cale Heit: CEO of FORREC, leading the company's strategic direction and overseeing project execution.

William Wang: Regional Director in China, managing operations and client relations in the Asian market.

Leadership Changes

In December 2023, FORREC was acquired by Sansei Technologies, resulting in strategic realignments within the leadership structure to integrate the two companies' operations and cultures.

Competitor Profile

Market Insights and Dynamics

The global market for experience design in the entertainment sector is expanding, driven by increasing investments in tourism and urban development. Companies like FORREC are well-positioned to capitalize on this growth by offering innovative and immersive design solutions.

Competitor Analysis

Key competitors in the experience design industry include:

Walt Disney Imagineering: Specializes in theme park design and development.

Universal Creative: Focuses on creating attractions and experiences for Universal Studios.

BRC Imagination Arts: Provides creative design services for museums and visitor centers.

JRA (Jack Rouse Associates): Offers design and planning services for entertainment venues.

Strategic Collaborations and Partnerships

The acquisition by Sansei Technologies in December 2023 is a significant strategic collaboration, enabling FORREC to integrate advanced ride technologies into its design projects and expand its service offerings.

Operational Insights

Strategic Considerations

FORREC's strategic focus on creativity, innovation, and collaboration positions it favorably in the competitive landscape. The integration with Sansei Technologies enhances its capabilities, allowing for the delivery of more comprehensive and technologically advanced projects.

Strategic Opportunities and Future Directions

Roadmap and Expansion

FORREC plans to leverage its partnership with Sansei Technologies to explore new markets and expand its portfolio of projects, particularly in regions with growing demand for entertainment and leisure facilities. The company aims to continue delivering innovative and immersive experiences that set industry standards.