Forrester Research Inc. - Company Report

Company Overview

• Name: Forrester Research, Inc.

• Mission of the Company: To help business and technology leaders use customer obsession to accelerate growth and make bold decisions that drive customer engagement and fuel growth.

• Founded: 1983

• Founder: George F. Colony

• Key People in the Company:

• George F. Colony - Founder, Chairman, and CEO

• Ryan Darrah - Chief Legal Officer

• Michael Facemire - Chief Technology Officer

• Chris Finn - Chief Financial Officer

• Jobina Gonsalves - Chief People Officer

• Carrie Johnson - Chief Product Officer

• Sharyn Leaver - Chief Research Officer

• Shirley Macbeth - Chief Marketing Officer

• Lisa Riley - SVP, Global Events

• Nate Swan - Chief Sales Officer

• Headquarters: Cambridge, Massachusetts, USA

• Number of Employees: No information is available

• Revenue: No information is available

• What is the Company Known For: Forrester is known for providing fact-based research and objective advice to help organizations perform at their best by promoting customer obsession and serving as a neutral advisor both providers and buyers can trust.

Products

• Products Offered:

• Research Services

• Consulting

• Events

Detailed descriptions for each product:

• Research Services: Provides customer obsession research, market forecasts, technology and service provider landscapes, and insights to align the enterprise for fast decision-making and growth.

• Key Features:

• Alignment to enterprise priorities

• Comprehensive insights and trends

• Data-driven decision frameworks

• Consulting: Offers tailored engagement models driven by customer-obsessed research, meant to help leaders execute on strategic business priorities.

• Key Features:

• Customizable solutions

• Strategic roadmap creation

• Cross-functional alignment

• Events: Immersive experiences that bring research to life through inspirational content, peer networking, and interactive sessions.

• Key Features:

• 1:1 access to analysts

• Skill-building workshops

• Comprehensive market insights

Recent Developments

• Recent Developments in the Company:

• The introduction of further AI adoption and AIOps to mitigate rising technical debt.

• Predictions released highlighting that more than half of large B2B transactions will move to digital self-service channels.

• New Products Launched:

• No information is available

• New Features Added to Existing Products:

• Introduction of enhanced customer experience and B2B marketing focus areas in predictions for 2025.

• Partnerships:

• No explicit partnerships are noted, though the company continues to collaborate with various organizations to improve candidate diversity across race, gender, disability, and veteran status per their D&I efforts.

Governance and Ethics

• Corporate Governance: Forrester is committed to high standards of integrity, ethical conduct, and transparency in business operations. This includes following comprehensive environmental, social, and governance practices to align corporate behavior with global standards and expectations.

• Diversity and Inclusion: The company has ongoing initiatives and structures to promote diversity and inclusion across race, gender, disability, and veteran status with the goal of increasing representation, inclusion sentiment measurement, and equal opportunity.

Corporate Social Responsibility

Forrester supports a wide array of social responsibility efforts, including:

• Environmental Sustainability: Commitment to reducing carbon emissions, introducing sustainable technologies, and maintaining eco-friendly operations.

• Philanthropy: Supporting community service through paid volunteer days and corporate giving initiatives.

• Social Equality: Upholding diversity, equity, and inclusion as core organizational tenets.

Conclusion

Forrester Research, Inc. integrates strategic advisory services with comprehensive research analytics to empower organizations in achieving growth through customer focus. In its ongoing efforts, Forrester upholds high ethical standards, actively works towards inclusive corporate norms, and pursues sustainability goals as part of its corporate responsibility.