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Foundit

www.foundit.in link_icon

Company Overview


FoundIt! is a technology company committed to enhancing the shopping experience by simplifying the journey for consumers and optimizing search and product experiences for retailers. The company's mission is to make shopping fun, intuitive, effortless, and productive while simultaneously easing the process for retailers to provide such an experience.

Key Contact Information


CEO: Warren Cowan


  • Experience: Over 20 years in digital marketing, strategy, and product development. Notable for running top agencies and launching multiple digital products and campaigns.

  • Role: Leads FoundIt's growth strategy, innovation, and vision.

  • Location: London Area, United Kingdom



COO: Chris Dunn


  • Experience: Over 20 years in ecommerce, scaled several businesses and agencies, including Greenlight which grew to £17M and 120 staff.

  • Role: Manages operations and has extensive experience working with major UK websites including Hotels.com, SKY, Expedia, Santander, Dixons Carphone, New Look, and The Guardian.

  • Location: London, England, United Kingdom



Head of Product: Jamie Carpenter


  • Experience: Began his career in retail with Home Retail Group and then moved to Debenhams. He has deep expertise in ecommerce and merchandising, having worked with John Lewis, Missguided, and Selfridges.

  • Role: Oversees product development and customer success at FoundIt.

  • Location: London Area, United Kingdom



FoundIt! Services and Solutions


FoundIt! aims to address the complexities in the ecommerce shopping experience by providing data-driven tools that enhance the shopping journey. Key offerings include:
  • Predict Intent: Using customer data to predict shopping behavior and preferences.

  • Simplify Journeys: Streamlining the shopping process on ecommerce platforms.

  • Grow Sales: Implementing strategies that boost conversion rates and sales for retailers.


Key Market Positioning


FoundIt! targets ecommerce businesses facing challenges with complex product catalogs and mobile shopping. Their technology helps in making products more discoverable and enhancing user engagement, leading to increased sales.

Recent Performance and Clients


  • Notable Clients: Includes large and complex ecommerce platforms such as Neiman Marcus, M&S, Net a Porter, and B&Q.

  • Industry Engagement: Consistently engages with industry trends and customer feedback to refine their offerings. Recent updates and case studies are actively shared on platforms like LinkedIn.


Additional Resources







Competitor Profiling for FoundIt!



Overview of Competitors


1. Insider



  • Industry: Software Development

  • Employees: 1,001-5,000

  • Founded: 2012

  • Notable Achievements:

  • Unicorn status, NASDAQ recognition as one of the few woman-founded, women-led B2B SaaS unicorns.

  • Named #1 Leader in The Forrester Wave for Cross-Channel Campaign Management and Gartner Magic Quadrant for Personalization Engines in 2021.

  • Rated #1 Leader on G2’s Mobile Marketing Software and Personalization Grids for 20 consecutive quarters with a 4.6/5 rating.

  • Key Clients: Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Pizza Hut, and CNN.

  • Core Product:

  • AI-powered platform for individualized, cross-channel customer experiences.

  • Supports channels like Web, App, Web Push, Email, SMS, and Messaging Apps.

  • Emphasizes predictive analytics and marketing automation.

  • Funding: $274M over 7 rounds.


2. Bloomreach



  • Founded: 2009

  • Valuation: $2.2 billion

  • Annual Revenue: $150M+

  • Employees: 900+

  • Key Products:

  • AI-powered ecommerce experience platform.

  • Specializes in marketing automation, product discovery, and content management.

  • Milestones:

  • Powers over $200 billion in digital commerce.

  • Acquisitions include Exponea, a leading Customer Data and Experience Platform.

  • Key Clients: Serving 1,400+ global brands.

  • Recognition:

  • Named in Forrester Wave for Cross-Channel Campaign Management.

  • Awards include Gartner’s Customers’ Choice for DXP and MarTech Breakthrough Award for Best Overall Marketing Automation Platform.


3. Yext



  • Founded: 2006

  • Employees: 1,200+

  • Stock Exchange: NYSE (Ticker: YEXT)

  • Core Offering: Digital presence platform for multi-location brands.

  • Solutions span SEO, websites, social media, reputation management.

  • Notable products include Listings, Search, Content, Reviews, and Analytics.

  • Key Developments:

  • Launched Yext Search transforming the company and expanding its market.

  • Moved headquarters to NYC's Chelsea neighborhood in 2020.

  • Leadership: CEO Michael Walrath since 2022.


4. Algolia



  • Founded: 2012

  • Funding: $335.31M in total funding.

  • Notable Metrics:

  • 1.7+ trillion searches annually.

  • ROI of 382% as per Forrester Research.

  • Recognized as the No.1 hosted search engine.

  • Key Features:

  • API-first platform optimized for AI search.

  • Solutions for enterprise, headless ecommerce, mobile & app search.

  • Leadership and Values:

  • Emphasizes grit, trust, care, candor, and humility.

  • Strong focus on inclusive culture and global presence.


5. Doofinder



  • Founded: 2011

  • Employees: 51-200

  • Core Product:

  • Smart search engine enhancing ecommerce site search.

  • Offers AI-powered search, searchandising, autocomplete, and visual search.

  • Global Reach:

  • Serving 8,000+ customers worldwide.

  • Key Advantage:

  • Affordable subscription model making sophisticated tools accessible.


Competitive Landscape Analysis


  • Insider and Bloomreach are strong competitors in the AI-driven personalization and ecommerce experience space, crucial for FoundIt's market presence and strategy.

  • Yext offers a comprehensive digital presence management solution, providing strong competition in terms of multi-location brand management.

  • Algolia and Doofinder hold significant positions in search technology, offering potent alternatives in enhancing site search and user experience with advanced AI capabilities.


Key Insight


Given the strength and specific focal areas of these competitors, FoundIt must continually innovate, particularly in areas of AI-automation and personalized customer journeys, to maintain and grow its market share amidst these established and emerging rivals. Partnership opportunities and integrating aspects of search enhancement, cross-channel marketing, and predictive analytics can serve as valuable growth strategies.