Company Profile: Four Points by Sheraton
Background
Four Points by Sheraton is a global hotel brand operated by Marriott International, catering primarily to business travelers and small conventions. Established in April 1995 by ITT Sheraton, the brand was introduced to replace the Sheraton Inns. In 1998, Starwood acquired ITT Sheraton, and in 2000, relaunched Four Points by Sheraton as a premier upscale hotel chain for both business and leisure travelers. The brand is recognized for its comfortable accommodations and consistent service standards. As of June 30, 2020, Marriott International managed 291 Four Points by Sheraton properties worldwide, offering 53,054 rooms.
Key Strategic Focus
Four Points by Sheraton's strategic focus includes:
- Core Objectives: To provide comfortable and convenient accommodations for business and leisure travelers, emphasizing consistency and quality service.
- Areas of Specialization: Mid-scale, full-service hotels that cater to both business travelers and small conventions.
- Key Technologies Utilized: Implementation of Marriott's Bonvoy™ app for seamless guest experiences, including mobile check-in and room selection.
- Primary Markets Targeted: Urban centers, airport locations, and secondary markets where travelers seek reliable and comfortable lodging options.
Financials and Funding
As a subsidiary of Marriott International, Four Points by Sheraton's financials are integrated into Marriott's overall financial statements. Specific funding details for Four Points by Sheraton are not publicly disclosed. Marriott International's stock performance, as of October 11, 2025, is as follows:
Stock market information for Marriott International, Inc. (MAR)
- Marriott International, Inc. is a equity in the USA market.
- The price is 260.2 USD currently with a change of -5.76 USD (-0.02%) from the previous close.
- The latest open price was 266.33 USD and the intraday volume is 1,728,208.
- The intraday high is 270.08 USD and the intraday low is 255.4 USD.
- The latest trade time is Friday, October 10, 17:15:00 PDT.
Pipeline Development
Four Points by Sheraton continues to expand its global footprint. Notable developments include:
- New Openings: The brand has been opening new properties in various regions, including Europe, the Middle East, and Africa.
- Renovations: Ongoing upgrades to existing properties to meet brand standards and enhance guest experiences.
Technological Platform and Innovation
Four Points by Sheraton leverages several technological platforms and innovations:
- Proprietary Technologies: Integration with Marriott's Bonvoy™ app, offering features like mobile check-in, room selection, and keyless entry.
- Significant Scientific Methods: Utilization of data analytics to personalize guest experiences and optimize operational efficiency.
Leadership Team
As a brand under Marriott International, Four Points by Sheraton's leadership is integrated into Marriott's executive team. Specific leadership details for Four Points by Sheraton are not publicly disclosed.
Competitor Profile
Market Insights and Dynamics
The mid-scale hotel market, where Four Points by Sheraton operates, is characterized by:
- Market Size and Growth Potential: A substantial segment within the global hospitality industry, with steady demand from business and leisure travelers.
- Industry Trends: Emphasis on digitalization, personalized guest experiences, and sustainability practices.
Competitor Analysis
Key competitors in the mid-scale hotel segment include:
- Hilton Garden Inn: Offers full-service accommodations with a focus on business travelers.
- Courtyard by Marriott: Provides modern amenities and services tailored for business and leisure guests.
Strategic Collaborations and Partnerships
Four Points by Sheraton benefits from Marriott International's extensive network and partnerships, enhancing its market presence and operational capabilities.
Operational Insights
Strategic considerations for Four Points by Sheraton include:
- Major Competitors: Hilton Garden Inn and Courtyard by Marriott.
- Market Position: A strong presence in urban centers and secondary markets, offering consistent and reliable accommodations.
- Competitive Advantages: Integration with Marriott's Bonvoy™ loyalty program, global brand recognition, and a focus on quality service.
Strategic Opportunities and Future Directions
Four Points by Sheraton's strategic roadmap includes:
- Expansion: Opening new properties in emerging markets and underserved regions.
- Innovation: Enhancing digital platforms and guest services to meet evolving traveler expectations.
- Sustainability: Implementing eco-friendly practices and sustainability initiatives across properties.
Contact Information
- Official Website: Four Points by Sheraton official website (no link provided)
- Social Media:
- Facebook: Four Points Facebook page
- Twitter: Four Points Twitter profile
- Instagram: Four Points Instagram account
- Headquarters Location: Bethesda, Maryland, USA
