Company Research Report: Fourtané Jewelers

Company Overview

• Name: Fourtané Jewelers

• Mission: Fourtané aims to offer unique jewels and timepieces to residents and visitors, maintaining an atmosphere of small, friendly, and personalized service despite their expanded global clientele.

• Founded: 1950

• Founder: Information about the original founder is not available.

• Key People:

• John Bonifas: Owner, with forty-seven years of experience in jewelry, who has revitalized the store and Carmel's jewelry trade over the last thirty years.

• Joshua Bonifas: Vintage watch expert who joined the business in 1998.

• Headquarters: Carmel-by-the-Sea, California

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Fourtané is renowned as one of the leading estate jewelry, vintage watch, and authorized new watch retail stores in the country.

Products

• Unique Jewels and Timepieces: Fourtané offers a variety of exquisite jewels and watches, including both vintage and newly authorized products.

• Rolex Watches:

• Offers a wide selection of both new and certified pre-owned Rolex watches.

• Features self-winding, mechanical Oyster Perpetual models known for their precision, reliability, and style.

• Patek Philippe:

• Offers collections such as Grand Complications, Complications, Calatrava, Gondolo, Golden Ellipse, Nautilus, Aquanaut, Twenty-4.

• Known for innovative watchmaking and craftsmanship.

• Cartier and Other Fine Jewelry:

• Represents luxury brands like Cartier, emphasizing elegance and fine craftsmanship.

• Bespoke Jewelry:

• Master Jeweler Juan Da Silva offers custom jewelry services, crafting unique pieces as per clients’ designs or his creative direction.

Recent Developments

• Rolex Showroom Update:

• The Rolex showroom in Carmel-by-the-Sea was newly remodeled, offering an enhanced experience with sophisticated interiors inspired by Rolex’s ties with motorsports.

• Patek Philippe Partnership:

• Established a partnership with Patek Philippe in 2021, marking a significant milestone for the Bonifas Family in offering high-end timepieces.

• Expansion:

• Fourtané recently expanded their boutique locations to include a dedicated Rolex boutique in San Diego, complementing their Carmel locations.

• Product Offerings:

• Continuously showcasing new models and collections from partnered luxury brands, maintaining their reputation for curating high-quality timepieces and jewelry.

In conclusion, Fourtané Jewelers, with its rich heritage, specialization in estate jewelry and vintage watches, partnerships with high-end watchmakers like Rolex and Patek Philippe, and bespoke jewelry services, remains a leading retailer in the luxury watch and jewelry market.