FrankCrum Company Profile

Background

Overview

FrankCrum, established in 1981, is a Professional Employer Organization (PEO) headquartered in Clearwater, Florida. The company specializes in providing comprehensive human resource services, including payroll processing, employee benefits, workers' compensation insurance, and compliance support. Serving over 4,800 businesses nationwide, FrankCrum collectively employs more than 90,000 individuals.

Mission and Vision

FrankCrum's mission is to empower small and mid-sized businesses by alleviating HR burdens, thereby enabling employers to focus on growth and success. The company's vision centers on delivering personalized HR solutions that foster a stable and productive workforce.

Industry Significance

As a leading PEO, FrankCrum plays a pivotal role in the HR outsourcing industry, offering scalable solutions that cater to the diverse needs of businesses across various sectors. The company's extensive service offerings and national reach underscore its significance in the market.

Key Strategic Focus

Core Objectives

FrankCrum aims to provide businesses with efficient HR solutions that enhance operational efficiency, ensure compliance, and support employee well-being.

Areas of Specialization

• Payroll and Tax Administration: Streamlining payroll processes and ensuring accurate tax filings.

• Employee Benefits: Offering comprehensive benefits packages, including health, dental, and vision insurance.

• Workers' Compensation Insurance: Providing coverage and managing claims to mitigate workplace risks.

• HR Compliance and Risk Management: Guiding businesses through complex employment regulations and reducing liability.

Key Technologies Utilized

FrankCrum leverages advanced HR technology platforms to deliver services efficiently. These platforms facilitate:

• Employee Onboarding: Simplifying the hiring process with digital tools.

• Payroll Processing: Automating payroll calculations and tax compliance.

• Benefits Administration: Managing enrollment and communication of benefits programs.

• Time and Attendance Tracking: Monitoring employee hours and attendance seamlessly.

Primary Markets Targeted

FrankCrum serves a diverse clientele across various industries, including:

• Construction

• Healthcare

• Hospitality

• Professional Services

The company's services are tailored to meet the unique needs of each sector, ensuring compliance and operational efficiency.

Financials and Funding

Funding History

As a privately held, family-owned company, FrankCrum has not publicly disclosed detailed funding histories or external investments. The company has experienced significant growth, with reported revenues of $3.31 billion in 2024.

Recent Financial Milestones

• 2024 Revenue: $3.31 billion

• 2024 Revenue of Subsidiaries:

• Frank Winston Crum Insurance: $105.31 million

• FrankCrum Staffing: $15.73 million

Utilization of Capital

The company has utilized its capital to:

• Expand its service offerings.

• Enhance technological infrastructure.

• Broaden its geographic footprint.

Pipeline Development

Expansion Initiatives

FrankCrum has strategically expanded its market presence in several regions:

• Southwest Region: In May 2025, the company established dedicated sales teams in Texas and Arizona to support small businesses in these rapidly growing markets.

• Southeast Region: In February 2026, FrankCrum expanded its sales presence into Georgia, aiming to support employers in the Southeast with tailored HR solutions.

• California: In October 2025, the company expanded its presence in California, including the admission of its affiliated insurance carrier, Frank Winston Crum Insurance, to provide workers' compensation coverage for PEO clients in the state.

Anticipated Milestones

These expansions are expected to:

• Increase client acquisition in new markets.

• Enhance service delivery through localized support.

• Strengthen brand recognition in key regions.

Technological Platform and Innovation

Proprietary Technologies

FrankCrum offers a proprietary HR technology platform, MyFrankCrum, which provides:

• Employee Self-Service Portal: Enabling employees to access pay statements, benefits information, and time-off requests.

• Learning Management System (LMS): Facilitating employee training and development programs.

• AI-Powered Benefits Support Assistant: Assisting employees with benefits-related inquiries.

Significant Scientific Methods

The company employs data-driven approaches to:

• Predictive Analytics: Forecasting HR trends and needs.

• Compliance Monitoring: Ensuring adherence to evolving employment laws.

AI-Driven Capabilities

FrankCrum integrates AI technologies to:

• Enhance Decision-Making: Providing insights into HR operations.

• Improve Employee Engagement: Personalizing communication and support.

Leadership Team

Executive Profiles

• Frank W. Crum, Jr.: Owner and CEO. Frank holds a Bachelor's Degree in Sociology and Social Welfare from the University of Central Florida. He has been instrumental in the company's growth and community involvement.

• Matt Crum: Co-President of FrankCrum and President of Frank Winston Crum Insurance. Matt has been with the company for over 15 years, contributing to its expansion and service diversification.

• Haley Crum: Co-President of FrankCrum and President of FrankCrum Staffing. Haley has played a key role in developing staffing solutions and enhancing client relationships.

Leadership Changes

In fall 2020, Matt and Haley Crum were appointed as co-presidents of FrankCrum, succeeding their father, Frank W. Crum, Jr., who continues to serve as CEO.

Competitor Profile

Market Insights and Dynamics

The PEO industry is characterized by:

• Market Size: A multi-billion-dollar industry with a growing client base.

• Growth Potential: Expanding demand for HR outsourcing services among small and mid-sized businesses.

• Industry Trends: Increased focus on compliance, employee benefits, and technological integration.

Competitor Analysis

FrankCrum faces competition from several established PEOs, including:

• ADP: A global provider of comprehensive HR services.

• Insperity: Offers a range of HR solutions tailored to small and medium-sized businesses.

• TriNet: Provides cloud-based HR services and solutions.

Strategic Collaborations and Partnerships

FrankCrum has formed strategic alliances to enhance service offerings, including:

• Frank Winston Crum Insurance: An affiliated insurance carrier providing workers' compensation coverage.

• FrankCrum Staffing: A staffing solutions provider addressing workforce needs.

Operational Insights

FrankCrum differentiates itself through:

• Comprehensive Service Offerings: Combining HR, payroll, benefits, and risk management.

• Technological Integration: Utilizing advanced platforms for efficient service delivery.

• Personalized Client Support: Offering tailored solutions to meet diverse business needs.

Strategic Opportunities and Future Directions

Strategic Roadmap

FrankCrum plans to:

• Expand Geographical Reach: Entering new markets to serve a broader client base.

• Enhance Service Offerings: Integrating additional HR solutions to meet evolving client needs.

• Invest in Technology: Continuing to develop and implement innovative HR technologies.

Future Business Directions

The company aims to:

• Strengthen Market Position: By leveraging its comprehensive service model.

• Foster Client Relationships: Through personalized and responsive support.