Freed Associates: Company Profile

Background

Overview

Freed Associates is a California-based, woman-owned healthcare management consulting firm established in 1991. The company specializes in assisting healthcare organizations to enhance patient outcomes, streamline operations, and achieve strategic objectives. With over 35 years of experience, Freed Associates has built a reputation for its deep industry expertise and commitment to improving healthcare quality, access, and equity.

Mission and Vision

The firm's mission is to make a positive impact on healthcare by improving quality, access, and equity. Freed Associates envisions a healthcare system where organizations operate efficiently, deliver high-quality care, and adapt to the evolving needs of patients and communities.

Industry Significance

Operating exclusively within the healthcare sector, Freed Associates has become a trusted partner for health systems, health plans, large independent practice associations (IPAs), and managed service organizations. The firm's focus on healthcare consulting allows it to offer specialized knowledge in healthcare management, operations, and information technology, addressing complex challenges and driving sustainable improvements in the industry.

Key Strategic Focus

Core Objectives

Freed Associates aims to deliver high-quality consulting services that meet the specific goals of its clients and their organizations. The firm focuses on producing enduring value through strategic and operational consulting solutions.

Areas of Specialization

The company specializes in several key areas:

Healthcare Operations Consulting: Optimizing care delivery and health plan operations.

Healthcare Strategy Consulting: Implementing strategic plans to meet and exceed performance goals.

Healthcare Analytics & Technology Consulting: Advancing business operations and care delivery through data insights and technology enablement.

Healthcare Regulatory Compliance Consulting: Preparing organizations to meet healthcare regulatory requirements.

Healthcare Revenue Cycle Consulting: Improving efficiency, quality of care, patient outcomes, and increasing revenue.

Key Technologies Utilized

Freed Associates leverages a range of technologies to support its consulting services, including:

Electronic Health Records (EHR) Systems: Assisting clients in EHR strategy and implementation.

Data Analytics Tools: Utilizing business intelligence and data analysis to inform decision-making.

Process Optimization Software: Employing tools to streamline operations and enhance efficiency.

Primary Markets Targeted

The firm's primary markets include:

Health Plans: Managing healthcare costs, navigating regulatory shifts, and enhancing care quality and member experience.

Providers and Health Systems: Achieving financial stability, streamlining operations, and driving innovation to deliver outstanding patient care.

Public Sector: Executing regulatory reforms to improve health outcomes.

Financials and Funding

As a privately held company, Freed Associates does not publicly disclose detailed financial information or funding history. The firm has been recognized for its growth and stability, including being listed among the nation's best places to work and included in the Fortune Top 100 Best Small Workplaces list.

Pipeline Development

Freed Associates does not operate a product pipeline in the traditional sense, as it is a service-oriented consulting firm. Instead, the company focuses on developing and delivering tailored consulting solutions to meet the evolving needs of its healthcare clients.

Technological Platform and Innovation

Proprietary Technologies

While Freed Associates does not develop proprietary technologies, it integrates various industry-standard tools and platforms to deliver its consulting services effectively.

Significant Scientific Methods

The firm employs several methodologies to enhance its consulting services:

Agile and Lean Principles: Applied to design and implement technology systems and facilitate operational transformations.

Data Analytics: Utilized to inform decision-making and optimize healthcare operations.

Process Improvement Techniques: Employed to streamline operations and enhance efficiency.

AI-Driven Capabilities

Freed Associates incorporates AI-driven capabilities in its consulting services, particularly in areas such as data analytics and process optimization, to provide innovative solutions to healthcare organizations.

Leadership Team

Executive Profiles

Dava Freed: Founder and CEO of Freed Associates, Dava established the firm in 1991 with the vision of creating a consultancy that delivers outstanding work for its clients while supporting a work-life balance for its employees.

Alexandra (Allie) Freed: Currently serving as a senior leader within the firm, Allie has held multiple leadership roles over the past 13 years, including spearheading major client initiatives and expanding marketing capabilities. She is set to succeed her mother, Dava Freed, as CEO in June 2026.

Leadership Changes

In September 2025, Freed Associates announced a formal leadership succession plan, with Allie Freed set to become the company's next CEO in June 2026, succeeding founder and current CEO Dava Freed.

Competitor Profile

Market Insights and Dynamics

The healthcare consulting industry is characterized by a growing demand for specialized services that address the complexities of healthcare management, regulatory compliance, and technological integration. The market is expanding as healthcare organizations seek expert guidance to navigate these challenges and improve patient outcomes.

Competitor Analysis

Freed Associates operates in a competitive landscape with several notable firms:

Veradigm: A healthcare data and technology company offering data-driven solutions to improve patient outcomes.

flipMD: A platform connecting physicians to side gigs, built by physicians for physicians.

CiTRUS Health Group: A life science consulting firm offering medical affairs support, analytics, and medical writing services.

These competitors, among others, provide various consulting and technology solutions within the healthcare sector, contributing to a dynamic and evolving market.

Strategic Collaborations and Partnerships

Freed Associates collaborates with various healthcare organizations, including health systems, health plans, and managed service organizations, to deliver tailored consulting solutions. The firm's collaborative approach ensures that strategies translate into measurable outcomes, fostering long-term partnerships with clients.

Operational Insights

Freed Associates differentiates itself through its exclusive focus on healthcare consulting, allowing for deep domain expertise and a comprehensive understanding of industry challenges. The firm's commitment to a collaborative culture and work-life balance enhances its appeal to both clients and employees, contributing to its strong market position.

Strategic Opportunities and Future Directions

Looking ahead, Freed Associates aims to continue expanding its services to address emerging challenges in the healthcare sector, including regulatory changes, technological advancements, and evolving patient needs. The firm's strategic roadmap focuses on leveraging its expertise to drive innovation and deliver high-quality outcomes for clients.