Company Research Report: Freeda Media

Company Overview

Name:
Freeda Media

Mission of the Company:
Our mission is to spread real stories to inspire positive change.

Founded:
2016

Founders:
Andrea Calderini and Gianluigi Casole

Key People in the Company:

• Andrea Calderini - Co-founder & Co-CEO

• Gianluigi Casole - Co-founder & Co-CEO

• Ilaria Cortassa - Head of People, Italy

• Olimpia de Marchi - Global People Business Partner

• Carlotta Camerano - People Operations Specialist

• Marvi Di Giambattista - People Business Partner, Italy

Headquarters:
AG Digital Media S.p.A.
Via Morimondo 26, Milano, Italy

Number of Employees:
230

Revenue:
No information is available.

Known For:
Freeda Media is known for being the voice of the new generations of women, men, and humans who don’t recognize themselves in traditional gender categories. The company creates engaging digital media content focused on Millennials and GenZ and helps brands become more relevant using social media as a key driver.

Products

Products Offered:

Digital Media

• Description:

Freeda Media produces digital media content aimed at Millennials and GenZ across multiple social media platforms such as Instagram, TikTok, YouTube, Facebook, and LinkedIn.

• Key Features:

• Engaged community of 10.8 million global followers.

• Content reaches 150 million people monthly and engages with people in 82 countries.

• Focus on real stories, individual achievements, and personal style.

• Platforms used: Instagram, TikTok, YouTube, Facebook, LinkedIn.

Platform

• Description:

Freeda Media offers a marketing platform leveraging a strong data and creativity process to help brands connect with new generations and grow their businesses.

• Key Features:

• Data-driven: Utilizes over 150 data points from each content piece to deliver actionable insights.

• Creativity-focused: Develops dynamic and engaging creativity for brands.

• Comprehensive services: From planning, creativity, production to analysis.

• Performance-oriented: Transforms community members into repeat customers through performance marketing.

Recent Developments

Recent Developments in the Company:

• Funding and Expansion:

Freeda Media raised $16 million in a Series B round led by Alven, with participation from UniCredit and other investors. The funding will be used for international expansion and launching a direct-to-consumer brand.

• International Offices:

Offices established in Italy, Spain, and the UK.

• New Key Appointments:

• Joanna Lyall: Managing Director for the UK market.

• Beatriz Medina: Market leader in Spain.

New Products Launched:

• In 2020, Freeda Media plans to launch a direct-to-consumer brand focusing on popular categories such as streetwear and beauty/personal care.

New Features Added to Existing Products:

• Increased focus on data integration and creativity to better understand and connect with community and customers.

• Advanced performance marketing to drive business results.

New Partnerships:

• Freeda collaborated with around 150 brands on content campaigns, including Netflix, Nike, Gucci, Burberry, Estée Lauder, and Shiseido.

Contact Information

Offices:

• Freeda Italy:

Email: freeda.milan@freedamedia.com
Address: AG Digital Media S.p.A., Via Morimondo 26, Milano, PI 09568760962, Italy

• Freeda Spain:

Email: freeda.madrid@freedamedia.com
Address: Freeda Media S.L., P.° de la Chopera 14, Madrid, CIF Number: B88076815, Spain

• Freeda UK:

Email: freeda.london@freedamedia.com
Address: Freeda UK Limited, 116 Old Street, London, VAT: GB 327 9191 78, UK