F

freestone-capital-management

lightning_bolt Market Research

Company Overview



Freestone Capital Management is an independent wealth management firm known for providing sophisticated investment strategies and personalized financial advice to high-net-worth individuals, families, and institutions. With strategic office locations in Seattle, San Francisco, Silicon Valley, Santa Barbara, Anchorage, and Portland, Freestone caters to a diverse clientele, emphasizing a client-centric approach in investment management and comprehensive financial planning.

Financial Performance



  • Estimated Annual Revenue: $22.6 million

  • Revenue Per Employee: $143,000

  • Employee Count: 158

  • Annual Employee Growth: 10%


Services and Approach



Freestone Capital Management offers a broad suite of services tailored to address the complex financial needs of their clients, which includes:

  • Financial Planning: Encompasses investment management, estate planning, tax planning, insurance, asset protection, and philanthropy.

  • Investment Management: Offers both traditional and alternative investment strategies to align with the unique objectives of their clients.

  • Technological Integration: Utilizes cutting-edge technology for seamless client experiences, enhancing clarity and decision-making.


Freestone places a high value on building meaningful adviser relationships, transparent communication, and providing clients with the freedom to focus on their priorities by managing every aspect of their financial lives with precision.

Leadership Team



The leadership at Freestone Capital is composed of experienced professionals:

  • Gary Furukawa, Founder and Chairman, has been a guiding force since the firm's inception in 1999, bringing over 30 years of financial expertise.

  • Aaron Sellsted, Managing Director in Operations and Technology, focuses on innovative technological strategies to enhance client services.

  • Jennifer Moreland, Partner and Chief Financial Officer, drives financial strategy and operations.

  • Ned Doubleday, Pete Forras, and Trevor Sharp serve as Managing Directors and Client Advisors, strengthening the advisory capabilities.

  • Alyssa Morris, a noted Client Advisor in San Francisco, recognized for her contributions to the financial sector, and a recipient of the 2022 San Francisco Five Star Wealth Manager award.

  • Bob Mellon, CPWA®, a Partner and Client Advisor, instrumental in managing Freestone’s largest client relationships.

  • George Chang, Managing Director & General Counsel, oversees the firm's legal and compliance initiatives.

  • Jacob Cahn, Tax Director, guides tax planning and advisory services.

  • Ross Rubinstein, Director and Client Advisor, adds depth to the advisory team.

  • Beth (Steininger) Wraga, a seasoned financial advisor in the San Francisco office, enhances their client service with decades of high-net-worth client experience.


Recent Achievements and Recognition



  • 2024 Luminary Award Winner: Recognized by ThinkAdvisor for innovation in the financial industry.

  • Alternative Investment Firm of the Year: Awarded by Wealth Solutions Report for excellence in investment management.


Notable Hires



  • Beth Wraga and Nicole Bowers have strengthened Freestone’s leadership, bringing specialized skills and expertise to reinforce growth and strategic initiatives.


Competitive Landscape



Freestone Capital Management positions itself strongly in the competitive wealth management and financial services landscape, with major competitors including:

  • Raymond James

  • Focus Financial Partners

  • Wintrust

  • MassMutual Northwest: Revenue of $12.1M; Employees: 93

  • Dragonchain: Revenue of $3.3M; Employees: 32

  • Transparent Financial Systems: Revenue of $0.2M; Employees: 3

  • Financial Pacific Leasing: Revenue of $29.2M; Employees: 204

  • ASSURANCE IQ: Revenue of $416.8M; Employees: 2290


Market Position and Strategic Intent



Freestone Capital Management distinguishes itself through personalized client services, integrating attentive financial advice with sophisticated investment strategies. The firm's keen focus on complex financial needs secures its position among high-net-worth clients, leveraging consistent growth in revenue and employee expansion. This enables Freestone to uphold a competitive edge in wealth management, driven by strategic client engagement and the delivery of innovative solutions.

Notable Achievements



Freestone has grown significantly, managing a business scale of $9.4 billion in investment management, further establishing its recognition and leadership in alternative investments within the industry. The firm's dedication to crafting unique client solutions continues to be a defining aspect of its offering, enhancing its reputation and strategic market presence.
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