Freestyle+ Company Profile

Background

Company Overview

Freestyle+ is a privately held company founded in 2013, headquartered in San Francisco, California. The company specializes in enhancing team mental fitness through the science of improvisation and musicality. By leveraging spontaneous play and joyous musicianship, Freestyle+ aims to foster authentic connections, confident leadership, and agile collaboration within teams.

Mission and Vision

Freestyle+ is dedicated to helping teams build mental fitness by integrating improvisation and musicality into their development processes. The company's mission is to expand teams' mental capabilities through spontaneous play and joyous musicianship, thereby enhancing collaboration and performance.

Industry Significance

Operating within the professional services and wellness industry, Freestyle+ addresses the growing demand for innovative team-building and mental fitness solutions. By combining elements of improvisation and music, the company offers unique programs that set it apart in the market.

Key Strategic Focus

Core Objectives

Team Development: Enhancing team cohesion and performance through interactive and engaging workshops.

Mental Fitness: Promoting mental well-being and resilience among team members.

Innovation in Training: Utilizing creative methodologies to deliver effective training programs.

Areas of Specialization

Improvisation Workshops: Conducting sessions that utilize improvisational techniques to improve communication and adaptability.

Musical Team Building: Incorporating musical activities to foster collaboration and creativity.

Leadership Development: Offering programs aimed at developing confident and agile leaders within organizations.

Key Technologies Utilized

Interactive Platforms: Utilizing digital tools to facilitate virtual workshops and training sessions.

Music Integration Tools: Employing software and instruments to incorporate musical elements into training programs.

Primary Markets Targeted

Corporate Teams: Organizations seeking innovative team-building and leadership development solutions.

Educational Institutions: Schools and universities aiming to enhance student collaboration and mental well-being.

Non-Profit Organizations: Groups focused on community development and mental health initiatives.

Financials and Funding

Funding History

As of April 2026, Freestyle+ has secured funding from Levity Live, a company that owns The Improv and its national network of premium comedy venues. The specifics of the funding amount and terms have not been publicly disclosed.

Utilization of Capital

The capital raised is intended to support the expansion of Freestyle+'s innovative team-building programs, enhance technological capabilities for virtual workshops, and broaden the company's reach within its target markets.

Pipeline Development

Key Programs and Initiatives

Virtual Workshops: Developing online programs to reach a broader audience and adapt to remote work environments.

Leadership Training Modules: Creating specialized courses focused on developing leadership skills through improvisation and musicality.

Community Engagement Projects: Initiating programs aimed at promoting mental well-being and collaboration within communities.

Anticipated Milestones

Program Launches: Introduction of new virtual workshops and training modules in the coming year.

Market Expansion: Entering new geographic markets and sectors to broaden the company's impact.

Partnerships: Establishing collaborations with educational institutions and non-profits to enhance program reach and effectiveness.

Technological Platform and Innovation

Proprietary Technologies

Interactive Workshop Platforms: Custom-developed software to facilitate engaging and interactive virtual workshops.

Music Integration Systems: Technologies that seamlessly incorporate musical elements into training sessions to enhance learning experiences.

Significant Scientific Methods

Improvisational Techniques: Utilizing principles of improvisation to improve adaptability and communication within teams.

Musical Pedagogy: Applying educational theories related to music to foster creativity and collaboration.

Leadership Team

Key Executives

Dejah Urbanovitch: Chief Executive Officer (CEO)

Sammy Wegent: Chief Executive Officer (CEO)

Carrie Painter: Chief Operating Officer (COO)

Anthony Veneziale: Chief Creative Officer (CCO)

Juan Irming: Chief Technology Officer (CTO)

Andrew Bancroft: Head of Programming

Jamie Wright: Vice President of Content

Chris Sullivan: Vice President of Content

Susie Jerez Canright: Vice President of Operations

Hana Haatainen: Agency Principal

Alanna Olken: Founder

Yossi Zizov: Co-Founder

Stephanie Rae: Creative Director / Facilitator

Melanie Williams: Consultant

Professional Backgrounds and Contributions

Dejah Urbanovitch: Brings extensive experience in team development and mental fitness, leading the company's strategic vision.

Sammy Wegent: Provides leadership and strategic direction, guiding the company's growth and development.

Carrie Painter: Ensures operational excellence, supporting the company's day-to-day activities.

Anthony Veneziale: Drives creative content development, enhancing the company's program offerings.

Juan Irming: Leads technological initiatives, ensuring the integration of advanced tools into the company's offerings.

Andrew Bancroft: Specializes in program development, overseeing the creation and implementation of innovative workshops.

Jamie Wright: Focuses on content strategy, ensuring alignment with client needs and industry trends.

Chris Sullivan: Collaborates on content creation, bringing innovative ideas to the company's programs.

Susie Jerez Canright: Oversees operations, ensuring efficient delivery of programs and services.

Hana Haatainen: Manages client relations and partnerships, expanding the company's reach and impact.

Alanna Olken: As a founder, contributes to the company's mission with a focus on creative methodologies for team building.

Yossi Zizov: Contributes to strategic planning and execution, supporting the company's mission.

Stephanie Rae: Leads creative direction, designing engaging and effective training experiences.

Melanie Williams: Provides consulting services, offering expertise in team development and mental fitness.

Competitor Profile

Market Insights and Dynamics

The market for team development and mental fitness services is experiencing growth, driven by organizations' increasing recognition of the importance of employee well-being and effective collaboration. Companies are seeking innovative solutions to enhance team performance and adaptability.

Competitor Analysis

Elevate Spin: Offers team-building programs focused on physical activities and challenges.

Assistdiabetics: Provides support services for individuals with diabetes, including educational resources and community engagement.

Mydiabetes: Offers diabetes management tools and resources, focusing on health and wellness.

Strategic Collaborations and Partnerships

Freestyle+ has established a significant collaboration with Levity Live, which owns The Improv and its national network of premium comedy venues. This partnership enhances the company's ability to deliver engaging and innovative team-building experiences.

Operational Insights

Freestyle+ differentiates itself through the integration of improvisation and musicality into team development programs, offering a unique approach that sets it apart from competitors. The company's focus on mental fitness and creative methodologies provides a distinct competitive advantage in the market.

Strategic Opportunities and Future Directions

Strategic Roadmap

Program Expansion: Developing new workshops and training modules to address diverse team development needs.

Market Penetration: Entering new geographic regions and sectors to broaden the company's impact.

Technological Advancement: Enhancing digital platforms to support virtual workshops and reach a wider audience.

Future Business Directions

Freestyle+ aims to become a leading provider of innovative team development solutions, leveraging its unique approach to mental fitness and collaboration. The company plans to expand its offerings and partnerships to support organizations in building resilient and high-performing teams.

Opportunities for Expansion