Background
Freight Resolutions, LLC, headquartered in Texas, is an Out-of-Home (OOH) advertising specialist that leverages fuel tankers as mobile billboards to provide brands with innovative marketing solutions. By transforming fuel transportation vehicles into dynamic advertising platforms, Freight Resolutions offers clients extensive exposure across diverse locations and demographics. The company's mission is to revolutionize traditional advertising methods by integrating mobility and real-time analytics, thereby enhancing brand visibility and engagement.
Key Strategic Focus
Freight Resolutions focuses on delivering cost-effective and flexible advertising solutions through truckside advertising. The company specializes in customizing fuel tankers with eye-catching designs that align with each brand's identity and message. By utilizing real-time tracking and impression-based metrics, Freight Resolutions enables clients to measure the return on investment (ROI) of their campaigns effectively. This approach targets markets seeking innovative and measurable advertising strategies that stand out in a crowded digital landscape.
Technological Platform and Innovation
A cornerstone of Freight Resolutions' service is its partnership with Movia, which provides patented Beacon technology. This technology involves installing beacons on each fuel tanker, capable of detecting Wi-Fi or Bluetooth-enabled devices within a 90-foot radius. An impression is recorded each time a compatible device comes into proximity with the beacon, allowing for precise measurement of campaign reach and effectiveness. Clients receive weekly and monthly reports detailing impressions and geographic data, offering valuable insights into market penetration and audience engagement.
Leadership Team
- Zach Golman, Founder & CEO: Zach brings a wealth of experience from both the logistics and digital marketing sectors. He owns and operates one of the largest fuel transportation companies in the Dallas-Fort Worth area, providing him with unique insights into maximizing the reach of OOH campaigns. His background in data-driven digital marketing strategies informs Freight Resolutions' approach to delivering measurable advertising results.
- Kevin Gilman, Head of Sales: With over 20 years in the advertising industry, Kevin has a proven track record of driving revenue growth through innovative strategies. He has worked with a diverse range of clients, from startups to Fortune 500 companies, developing dynamic campaigns that transform fuel tankers into high-impact mobile billboards. Kevin is known for building strong client relationships and leading high-performing sales teams.
Competitor Profile
In the OOH advertising landscape, Freight Resolutions faces competition from various companies offering mobile and traditional advertising solutions. While specific direct competitors in the fuel tanker advertising niche are limited, the broader market includes:
- Freightos: A digital booking and payments platform for international freight, Freightos connects carriers and shippers, facilitating over a million annual transactions. While primarily focused on freight logistics, its technological approach to the industry presents a competitive edge.
- Freightera Logistics: A Vancouver-based online freight marketplace, Freightera enables businesses to obtain transport quotes and book shipments directly. Its emphasis on sustainability and low-emission freight options appeals to environmentally conscious clients.
- Freightquote: An online transportation broker offering comparisons of shipping rates across North America, Freightquote provides a platform for shippers to find competitive rates and book freight services.
Strategic Collaborations and Partnerships
Freight Resolutions' collaboration with Movia is pivotal, as it integrates advanced Beacon technology into their advertising services. This partnership enhances the company's ability to provide clients with real-time, data-driven insights into campaign performance, setting Freight Resolutions apart in the OOH advertising sector.
Operational Insights
By utilizing fuel tankers as advertising platforms, Freight Resolutions offers a unique value proposition in the OOH advertising market. This approach provides brands with widespread exposure and high recall value, differentiating the company from competitors relying on stationary billboards or digital ads. The integration of real-time tracking and analytics further strengthens its competitive advantage.
Strategic Opportunities and Future Directions
Freight Resolutions is poised to expand its services by increasing partnerships with fuel transportation carriers, thereby broadening its advertising reach. The company aims to enhance its technological capabilities by further developing analytics and reporting tools, offering clients deeper insights into campaign performance. Additionally, exploring new markets and industries seeking innovative advertising solutions presents significant growth opportunities.
