Market Research Report: FreightFriend

Company Overview

Company Name

FreightFriend

Mission

The mission of FreightFriend is to enhance truckload procurement by leveraging cloud-based platforms to help shippers and brokers build deep carrier relationships and drive digital execution.

Founding and Key People

Founder & CEO: Noam Frankel

Noam Frankel has over 35 years of experience in the logistics industry. He was one of the original founders of American Backhaulers, later acquired by C.H. Robinson in 1999. He also built the truckload division at Echo Global Logistics and founded Optimal Freight, a freight brokerage acquired by TFI International in 2018.

VP of Marketing: Laura McDaniel

Laura has decades of B2B/D2C marketing experience and specializes in demand generation, thought leadership, and digital strategies for two-sided marketplaces.

Lead Software Engineer: Dimitrios Loukadakis

Dimitrios has extensive experience in developing large-scale distributed applications and was previously a Lead Software Engineer at Project44.

Director of Customer Success: Taryn Daker

Taryn has spent her career managing carriers and customers in the freight industry, with roles at C.H. Robinson, Uber, Shipwell, and FleetOps.

Headquarters

222 W Merchandise Mart Plaza #1212, Chicago, IL 60654

Number of Employees

No information is available.

Revenue

No information is available.

Company Recognition

FreightFriend is known for its advanced digital execution and relationship-building capabilities in the logistics industry. It provides intelligent freight matching and capacity sourcing through a secure, relational ecosystem.

Products

Overview

FreightFriend offers a suite of products aimed at enhancing carrier relationships, digital execution, and efficient freight management.

Capacity Guru: An intelligent routing engine that updates and ranks carriers for any shipment or lane, enabling users to identify and secure the right carrier efficiently.

Freight Guru: Technology that facilitates freight matching by synthesizing multiple sources of data and communicating ranked freight matches to carriers who can quote or book instantly.

Key Features

Carrier Relationship Management (CRM): Helps manage and build carrier relationships with capabilities for auto-communication and ranked freight matching.

Carrier Engagement: Built-in tools for smarter decision-making and relationship-building.

Mutual Friendship Marketplace: Allows only quality partner interactions and consistent capacity capturing via Mini-Bid.

Advanced Matching: A.I.-powered platform that provides ranked opportunities and reduces reliance on public load boards.

Recent Developments

New Products and Features

Mini-Bid Tool Launched: On June 20, 2022, FreightFriend expanded its tools to help secure consistent freight capacity.

Loop Feature: Provides full visibility and real-time communication between logistics partners, launched on June 28, 2021.

Freight Guru Enhancements: Released on October 1, 2020, Freight Guru improved the market's tight freight conditions through automated carrier engagement.

Partnerships

FreightWaves Partnership: Announced on January 24, 2023, to provide data to mutual customers.

Greenscreens.ai Integration: Partnership announced on April 5, 2022, integrating their systems for enhanced functionality.

New Partnerships: Evans Transportation, Ryan Transport, and Halvor Logistics formed partnerships in February 2023 to bring intelligent freight matching and automation to users and carriers.

Media and Engagements

FreightWaves F3 Future of Freight Festival: Participated in a rapid-fire demo on November 3, 2022.

Inside the Founders Studio Podcast: Featured guest Noam Frankel discussing FreightFriend's story on March 30, 2021.

Conclusion

FreightFriend continues to advance its industry standing with innovation in freight technology and significant partnerships. While financial metrics and employee data are unavailable, its strategic focus on relationship-building and intelligent logistics solutions positions it as a critical player in the market.