French | West | Vaughan (FWV) Company Market Research Report
Company Overview
Name, Mission of the Company
French | West | Vaughan (FWV)
Mission: FWV is committed to helping its clients change minds and influence behavior through the use of integrated research, public relations, public affairs, advertising, and marketing strategies.
Founded Information
Founded: 1997
Founder: Rick French, Chairman & CEO
Key People
- Rick French - Chairman & CEO
- Kristen Levine - President of FWV Fetching
- Leah Markham - Senior Vice President
Headquarters
Location: 112 E. Hargett Street, Raleigh, NC 27601
Number of Employees
Employees: Over 100 PR, advertising, and digital media experts
Revenue
Revenue: No information available
What the Company is Known For
FWV is known for its integrated marketing, public relations, advertising, and digital media services. It has a diverse portfolio and has been recognized with several national awards, including being named “Best PR Agency in the U.S.” for two consecutive years and “Agency of the Year” multiple times.
Products
Overview of Products
FWV offers a wide range of products and services that can be categorized under public relations, advertising, digital media, and social media.
Public Relations
- Description: Targeted, multi-platform messaging to create authentic connections, influence behavior, and shape perceptions.
- Key Features: Crisis management, media relations, staging public media events, shareholder meetings, and industry conference planning.
Advertising
- Description: Merges art with communication science to bring brands to life through strategic and creative advertising.
- Key Features: Strategic planning, executions that include TV, radio, digital, print, and out-of-home ads.
Digital Media
- Description: Utilizes the dynamic digital landscape to drive brand engagement through internet advertising, social media, and influencer marketing.
- Key Features: Real-time analytics, audience engagement strategies, and cross-platform digital campaigns.
Social Media
- Description: Engages users on various platforms to build communities and reinforce brand messages.
- Key Features: Content creation, influencer partnerships, and social media campaigns.
Recent Developments
Recent Developments in the Company
- September 3, 2024: FWV added Chef Robert Irvine’s FITCRUNCH® Brand to their Food & Beverage Specialty Practice.
- July 29, 2024: Hercules Tire and Rubber Company tapped FWV for public relations support.
- June 27, 2024: Named Best PR Agency in the U.S. for the second consecutive year.
- June 24, 2024: FWV was tapped by Children’s Flight of Hope for marketing support.
New Products Launched
- Pendleton Midnight: Launched Pendleton’s new 90-proof premium whisky.
- Tree Top “Together, We Grow Better” Campaign: Focused on brand awareness and had a 15% growth in brand awareness in targeted audience.
New Features Added to Existing Products
- Pendleton Whisky: Introduced new cocktail series with 11 new recipes and revamped 20 existing ones with supporting video and photography.
- Tree Top: Developed social-first videos highlighting apple harvest season to connect local growing practices to final products.
New Partnerships
- Freedom Solar Power: Selected FWV as its public relations and social media agency of record.
- Charlotte FC: FWV managed their primary kit launch to build anticipation for the inaugural match.
Conclusion
French | West | Vaughan stands as a significant player in the integrated marketing, public relations, and digital media space, with a robust portfolio that includes globally recognized brands. The company consistently demonstrates its ability to adapt and innovate within various industries, earning its accolades through strategic and creative initiatives.