Frenzy Games Private Limited is an Indian non-government company incorporated on June 24, 2024, in Bangalore, Karnataka. The company is classified as a private limited entity, limited by shares, with an authorized capital of ₹1,000,000 and a paid-up capital of ₹100,000.
Leadership Team
The company is led by two directors:
- Ashish Manoj: Appointed as Director on June 24, 2024.
- Adarsh Manoj: Appointed as Director on June 24, 2024.
Key Strategic Focus
Frenzy Games aims to revolutionize the gaming experience by integrating gaming with shopping, creating a rewarding environment for players. The company offers a free-to-play casual gaming app where users can play various games and earn "Z coins," which can be used to unlock discounts on products from top brands in the Frenzy Item Shop. This model not only enhances user engagement but also provides brands with access to a highly engaged gaming audience in India.
Technological Platform and Innovation
Frenzy Games leverages a proprietary platform that seamlessly integrates gaming with e-commerce. The platform features:
- Frenzy Item Shop: A dedicated storefront where users can unlock discounts and purchase items using Z coins.
- Frenzy Rewards: A rewards integration system offering coupons, discounts, and exclusive deals as rewards for in-game achievements.
- Brand Spotlight: In-app advertisements and promotions that provide visibility and brand recognition.
- Customized Games: Development of fully customized games centered on specific products to amplify brand messages and identity.
Competitor Profile
In the rapidly growing Indian gaming market, Frenzy Games faces competition from various companies offering similar gaming and reward integration services. However, its unique approach of combining gaming with shopping sets it apart in the industry.
Strategic Collaborations and Partnerships
Frenzy Games collaborates with various brands to feature their products in the Frenzy Item Shop and integrate their coupons and discounts as in-game rewards. These partnerships enable brands to increase visibility and connect with consumers interactively.
Operational Insights
By integrating gaming with shopping, Frenzy Games creates a unique value proposition that differentiates it from traditional gaming companies. This model not only enhances user engagement but also provides brands with a platform to reach a highly engaged audience.
Strategic Opportunities and Future Directions
Frenzy Games is well-positioned to capitalize on the growing online gaming market in India. By continuously innovating and expanding its game portfolio and brand partnerships, the company aims to enhance user engagement and drive growth.
Contact Information
- Website: www.playfrenzy.in
