Company Market Research Report: Frequence Inc.

Company Overview

• Name: Frequence Inc.

• Mission of the Company: To position Frequence as the best and most complete system on the market, connecting all aspects of digital advertising—sales, operations, and reporting—from beginning to end.

• Vision: To power advertisers in the age of the digital communication revolution with an end-to-end solution that unifies workflow and eliminates obstacles.

• Founded: No information is available on the exact founding date or the individuals who founded the company.

• Key People:

• Tom Cheli: CEO

• Oliver Jacob: President

• Sarah Chamberlain: Creative Director

• Amit Dar: VP/Head of Engineering

• Steven Han: VP Operations & Strategy

• Mike Smith: VP Sales

• Matt Robles: VP Product

• Dave Tsai: VP Client Success

• Kate Tucker: Head of People

• Haridev Vengateri: VP Engineering

• Headquarters:

• Primary Office: 155 East Dana Street, Mountain View, CA 94041, USA

• India Office: Office 705, Tower 2, World Trade Center, Kharadi, Pune, 411014, India

• Number of Employees: No information is available

• Revenue of the Company: No information is available

• Known For: Frequence is renowned for its leadership in advertising sales automation and workflow software. It delivers comprehensive omnichannel ad sales enablement and workflow solutions for local media companies and agencies.

Products

Frequence offers a suite of integrated products designed to optimize the sales and advertising processes:

• SmartProposal:

• Description: Creates data-backed sales proposals seamlessly utilizing over 10 years of sales data. Helps sales teams transform into omnichannel experts with confidence in strategy.

• Key Features: Lean proposal creation process, integration with sales data, and adaptive design to various needs.

• CampaignHub:

• Description: Automates workflow with advanced error-free execution and comprehensive dashboards.

• Key Features: Streamlined operations, team efficiency enhancements, and native system integration.

• AdCenter, TradeAI, Builder, Signals:

• Description: These are complementary components offering various features that support media sales, ad operations, and analytics.

• Key Features: Flexible architecture, data platform integrations, API compatibility, custom audience targeting, and advanced reporting capabilities.

• Builder, TradeAI Technology:

• Description: Leverages AI for enhanced media buying efficiency and inter-company operations.

• Key Features: Real-time bidding architecture, big data initiatives, machine learning features.

Recent Developments

• New Products and Features:

• April 16, 2024: Launched automation tools to increase sales for publishers through a multi-channel sales fulfillment and reporting platform.

• February 6, 2024: Introduced political advertising features tailored for 2024 campaigns.

• October 31, 2023: Implemented Triton integration for audio advertising within omnichannel campaigns.

• Expansion and Partnerships:

• June 11, 2024: Acquisition by Madhive to enhance services for enterprise and agency clients localized to media markets.

• Frequence Launches Operations in Canada: A strategic market expansion.

• Partnership with Lineup Systems: Integrated media sales, operations, and billing processes across platforms.

• Awards and Recognition:

• MarTech Breakthrough Award (August 15, 2024): Best Sales Proposal Software.

• Fortune Best Workplaces in Advertising & Marketing (2022-2024): Recognition for company culture and workplace excellence.

• Strategic Initiatives:

• Promotion of Omnichannel Campaign Strategies: A focus on political campaigns and local advertisement efficiencies.

• Implementing Advanced Metrics for CTV: Precise targeting for enhanced campaign outcomes.

Conclusion

Frequence Inc. is a dynamic leader in advertising sales automation, notably marked by its advanced ad tech tools and omnichannel platforms. With recent acquisitions and expansions, Frequence continues to enhance its omnichannel capabilities, aiming for greater scalability and optimization in digital advertising landscapes. The company remains committed to technical innovation and integrated media solutions to empower advertisers in the digital age.