FreshBooks Market Research Report

Company Overview

Name, Mission of the Company

Name: FreshBooks
Mission: Execute Extraordinary Experiences Everyday to Help Owners Grow.

When Was the Company Founded and by Whom

Founded in 2003 by Mike McDerment.

Key People in the Company

• Mike McDerment: Chair of the Board and Co-Founder.

Where the Company is Headquartered

Toronto, Canada

Number of Employees

500+ employees

Revenue of the Company

No information is available.

What is the Company Known For

FreshBooks is known for its cloud-based accounting software tailored specifically for service-based small business owners.

Products

Invoicing

High-Level Description: Create professional invoices in minutes, automatically add tracked time and expenses, and customize payment options.
Key Features:

• Automatic addition of tracked time and expenses.

• Tax calculation.

• Customizable payment options.

Billing and Payments

High-Level Description: Automate billing with recurring invoices, online payments, and late payment reminders.
Key Features:

• Recurring invoices.

• Online payments.

• Late payment reminders.

Expenses

High-Level Description: Track expenses with mobile receipt scanning, bank account imports, and automated expense categorization.
Key Features:

• Mobile receipt scanning.

• Bank account imports.

• Automated expense categorization.

Accounting

High-Level Description: Real-time double-entry accounting tools, powerful financial reports, and easy accountant access.
Key Features:

• Real-time financial standings.

• Double-entry accounting tools.

• Easy access for accountants.

Payroll

High-Level Description: Payroll management integrated into the accounting system.
Key Features:

• Payroll management.

Mileage Tracking

High-Level Description: Log mileage for business travel.
Key Features:

• Mileage logging.

Reporting

High-Level Description: Generate comprehensive financial reports.
Key Features:

• Financial reporting.

Clients

High-Level Description: Manage client information and billing.
Key Features:

• Client management.

Mobile

High-Level Description: Access to FreshBooks functionalities on mobile devices.
Key Features:

• iOS and Android apps.

Bookkeeping

High-Level Description: Tools to facilitate bookkeeping tasks.
Key Features:

• Bookkeeping tools.

Proposals

High-Level Description: Create and send proposals for projects.
Key Features:

• Proposal management.

Team Management

High-Level Description: Tools to collaborate and manage team workflows.
Key Features:

• Team management tools.

Estimates

High-Level Description: Create and manage estimates for projects.
Key Features:

• Estimate creation and management.

Recent Developments

What are the Recent Developments in the Company

• FreshBooks has recently opened international offices in Amsterdam, Raleigh (US), and Croatia.

• FreshBooks acquired Facturama in September 2020, a digital invoice management service.

• A new brand and logo were launched in October 2020.

What are the New Products Launched

No information is available.

What are the New Features Added to the Existing Products

• FreshBooks Payments launched, leveraging Stripe Connect’s new features.

• Integrated Payroll for U.S. Customers powered by Gusto’s technology.

Any New Partnerships

No information is available.

This detailed report encapsulates the critical information about FreshBooks derived from existing data. The focus remains strictly on the provided information, ensuring a professional and structured market research document.