Frogslayer Company Profile

Background

Overview

Frogslayer is a custom software development and business innovation consulting firm headquartered in College Station, Texas. Established in 2005, the company specializes in designing, building, and scaling software solutions that drive revenue growth and operational efficiency for mid-market companies. Frogslayer partners with leading food and entertainment brands to modernize systems, unify data, and enhance guest experiences.

Mission and Vision

Frogslayer's mission is to deliver the promise of technology by executing on time and on budget, without excuses or cutting corners. The company envisions a world where systems, data, and experiences are fully connected, enabling real-time guest engagement, streamlined operations, and predictable growth.

Industry Significance

Operating within the software development industry, Frogslayer has established itself as a significant player by focusing on the food and entertainment sectors. The company's expertise in integrating and modernizing digital systems has contributed to the success of various hospitality and entertainment brands.

Key Strategic Focus

Core Objectives

Frogslayer aims to help brands perform where it matters most—in every moment of the guest experience. The company focuses on connecting every part of the guest experience, unifying systems to streamline operations, transforming data into performance and growth, and revitalizing old systems to meet current demands.

Areas of Specialization

The company specializes in custom software development, software reengineering and modernization, cloud services, project rescue, digital product development, software project consulting, and digital consulting.

Key Technologies Utilized

Frogslayer employs a range of technologies, including cloud services like AWS, Microsoft Advertising, SQL, and GitLab, to deliver scalable and personalized digital solutions.

Primary Markets Targeted

The company's primary markets include food and entertainment brands such as family entertainment centers, movie theaters, restaurant groups, and amusement parks. Frogslayer focuses on enhancing guest engagement, streamlining operations, and improving store performance through data and AI.

Financials and Funding

Funding History

Frogslayer has been recognized for its rapid growth and financial performance. In 2019, the company was ranked 31st on the Aggie 100 list, with a compound annual growth of 62.19%. In 2024, Frogslayer reported a revenue of $6.7 million, up from $4.7 million in 2023, indicating consistent growth over the years.

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly disclosed.

Notable Investors

Information about individual investors is not publicly available.

Utilization of Capital

While specific utilization details are not disclosed, the capital is likely allocated towards expanding the team, enhancing technological capabilities, and supporting the development of new software solutions.

Pipeline Development

Key Pipeline Candidates

Frogslayer's portfolio includes a diverse range of clients across various industries, including:

Loomis Basin Equine Medical Center

The Emergency Center

Razorback Farms

BonusRight by VisionLink

Express Freight Handlers, Inc.

Tees Energy Systems Laboratory

Benchly

Momus Analytics

Best Buy

Schlumberger

K2 Integrity

AOPA

Dunkin Donuts

Lupl

National Instruments

Microsoft

Texas A&M University

Wrigley

Stages of Development

Frogslayer engages in various stages of development, including rescuing stalled software projects, modernizing legacy systems, and creating new software solutions for mid-market companies.

Target Conditions

The company focuses on addressing challenges such as outdated systems, disconnected data, and inefficient operations within the food and entertainment sectors.

Timelines for Milestones

Specific timelines for anticipated milestones are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

Frogslayer utilizes a proprietary approach to software development, emphasizing rapid execution and delivering results without cutting corners.

Significant Scientific Methods

The company employs design thinking, UX strategy and design, market analysis, requirements analysis, and specification to create user-centric software solutions.

AI-Driven Capabilities

Frogslayer leverages data and AI to enhance guest engagement and improve store performance for its clients.

Leadership Team

Executive Profiles

Ross Morel: Chief Executive Officer

A 2010 graduate of Texas A&M University with a degree in Information & Operations Management and a minor in Electrical Engineering. Ross has been leading Frogslayer since 2012, focusing on helping organizations become software-driven businesses.

Jacob Stone: Vice President, Revenue

Shaun Maier: Vice President, Operations

Shaun holds a Bachelor's in Computer Engineering from Texas A&M and has been involved in software consulting since 2006, with expertise in DevSecOps, quality assurance, and backend development.

Tim Scott: Head of Product Strategy + Design

A Computer Science graduate from Texas A&M, Tim has been a software consultant since 1998, specializing in design thinking, UX strategy, and market analysis.

Dusty Rowe: Head of Delivery

Brian Cahill: Head of IT

Brian has extensive experience in technology, including custom application development and IT management, and enjoys solving business problems through innovative solutions.

Leadership Changes

Specific details regarding recent leadership changes or appointments are not publicly disclosed.

Competitive Landscape

Market Insights and Dynamics

The custom software development industry, particularly within the food and entertainment sectors, is characterized by rapid technological advancements and a growing demand for digital transformation solutions. Companies are increasingly seeking partners to modernize systems, unify data, and enhance guest experiences.

Competitor Analysis

Frogslayer's competitors include companies such as Revelry Labs LLC, Oven Bits, Level Up Development, and DataArt. These firms offer similar services in custom software development and digital innovation, targeting various industries and client needs.

Strategic Collaborations and Partnerships

Frogslayer collaborates with various clients across multiple industries, including hospitality, entertainment, and technology sectors, to deliver tailored software solutions that meet specific business needs.

Operational Insights

Frogslayer differentiates itself through its "No Excuses" guarantee, emphasizing a commitment to delivering results without cutting corners. The company's focus on the food and entertainment sectors allows it to provide specialized solutions that enhance guest engagement and operational efficiency.

Strategic Opportunities and Future Directions

Strategic Roadmap

Frogslayer continues to focus on expanding its presence in the food and entertainment sectors, leveraging its expertise to help brands navigate digital transformation challenges. The company aims to enhance its technological capabilities and broaden its client base to drive sustained growth.

Future Business Directions

Frogslayer plans to further develop its AI-driven capabilities to offer more personalized and efficient solutions to clients. The company also seeks to explore new markets and industries where its software development expertise can add value.

Opportunities for Expansion

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