FRoSTA Tiefkühlkost GmbH - Market Research Report

Company Overview

Name

FRoSTA Tiefkühlkost GmbH

Mission

Producing high-quality frozen meals made from natural ingredients without any additives, enhancers, or artificial flavorings.

Foundation

Founded in 1962

Headquarters

Am Lunedeich 116, 27572 Bremerhaven, Germany

Number of Employees

Approximately 1800 employees

Revenue

No information is available

Known For

FRoSTA is known for its commitment to natural ingredients and sustainable production practices, adhering to its Reinheitsgebot (purity law) since 2003, ensuring all products are free from additives, artificial flavorings, and enhancers.

Products

Overview

FRoSTA offers a wide range of frozen food products, including ready meals, vegetables, and fish products. Their offerings emphasize quality, natural ingredients, and sustainability.

Product Categories

1. Ready Meals

• Red Banderole (Classic Dishes)

• Includes traditional (e.g., Chicken Fricassee) and international dishes (e.g., Bami Goreng).

• Black Banderole (Fish and Beef Dishes)

• Includes dishes like Tagliatelle with Wild Salmon and high-protein options.

• Orange Banderole (Vegetarian Pasta Dishes)

• Comprises entirely vegetarian and one vegan product.

• Pink Banderole (Asian Streetfood)

• Contains three Asian street food dishes like Nom Nom Noodles.

• Grey Banderole (Smaller Portions)

• e.g., Red Curry with Chicken and Rice.

2. Fish Products

• Blue Banderole

• Includes fish fingers, fillets, and fish with various coatings. All fish products are sourced from MSC-certified fisheries.

3. Vegan Alternatives

• Dark Green Banderole

• Vegan classics with meat alternatives (e.g., Veggie Chicken Paella).

4. Vegetables & Fruits

• Green Banderole

• Includes pure vegetables, vegetable mixes, herbs, and organic vegetables.

• Berry Red Banderole

• Frozen fruits like strawberries and mixed berries.

Key Features

• FRoSTA Reinheitsgebot

• No added flavors, colorants, or preservatives.

• 100% natural ingredients, detailed ingredient transparency (all origins listed on packaging).

Highlight Products

1. Fischstäbchen (Fish Sticks)

• Winner of Stiftung Warentest and Ökotest with "GUT" ratings.

• Made from MSC-certified Alaska Pollock.

2. Gemüse Pfanne Wok Mix

• Asian vegetable stir-fry mix with carrots, bell peppers, spinach, and Mu-Err mushrooms.

• Flavored with soy sauce, ginger, garlic, sambal, lemongrass, and chili.

3. Bio Tagliatelle Cherrytomate

• Organic pasta with cherry tomatoes.

Recent Developments

New Products Launched

Gemüse Pfanne Wok Mix

• Features a mix of Asian vegetables with a light soy-based sauce.

New Features Added

Fischstäbchen Updates

• Introduction of new varieties such as Chili Crunch and Vegan fish sticks.

Awards and Recognitions

Deutscher Nachhaltigkeitspreis 2024

• Awarded for the fourth time in the category "Meat, Fish, and Protein Processing".

Partnerships

No formal new partnerships announced.

Conclusion

FRoSTA has maintained its reputation as a leader in the frozen food industry through steadfast adherence to its Reinheitsgebot. The company's products showcase their commitment to natural ingredients and sustainability, continually innovating to meet contemporary dietary trends and environmental responsibilities.