Fullerton Auto Group, headquartered in Somerville, New Jersey, is a prominent automotive dealership and service center offering a diverse selection of vehicles from top brands such as Ford, Chrysler, Dodge, Jeep, RAM, Fiat, Alfa Romeo, and Maserati. The company is dedicated to providing an exceptional car-buying experience, with services that include auto loans, vehicle servicing, and parts sales. Intended clients include individuals in the greater Somerville area and throughout Somerset County who are seeking quality new or pre-owned vehicles. Customers can explore their inventory online and schedule test drives for selected models.
On June 4, 2025, Fullerton Auto Group was acquired by Performance Auto Group, marking a significant milestone in the company's history.
The company's strategic focus encompasses a comprehensive range of automotive services, including new and used vehicle sales, financing options, and maintenance services. By offering a diverse selection of vehicles from top brands, Fullerton Auto Group aims to cater to a broad customer base, ensuring a premium buying experience.
As of 2025, Fullerton Auto Group employs approximately 43 individuals and generates an estimated annual revenue of $5.8 million.
The leadership team is headed by CEO Thomas Difiore, who brings extensive experience in the automotive industry.
The automotive dealership industry is highly competitive, with several key players operating in the same market segment. Notable competitors include Fairway Ford, Homer Skelton Chrysler Dodge Jeep of Millington, North Olmsted Chrysler Jeep Dodge Ram, Midland Ford-Lincoln, and Matthews Ford. These competitors offer similar services and vehicle brands, contributing to a dynamic and competitive market landscape.
Fullerton Auto Group has established significant collaborations and partnerships with leading automotive brands, including Ford, Chrysler, Dodge, Jeep, RAM, Fiat, Alfa Romeo, and Maserati. These partnerships enable the company to offer a diverse range of vehicles and services, enhancing its market position and appeal to a broad customer base.
In the competitive automotive dealership market, Fullerton Auto Group differentiates itself through its commitment to customer satisfaction, diverse vehicle offerings, and comprehensive services. The company's strategic partnerships with multiple automotive brands and its focus on providing a premium buying experience contribute to its strong market position.
Looking ahead, Fullerton Auto Group aims to leverage its recent acquisition by Performance Auto Group to expand its market reach and enhance its service offerings. The company plans to continue its focus on customer satisfaction, diversify its vehicle inventory, and explore new opportunities for growth within the automotive industry.
For more information, visit Fullerton Auto Group's official website at www.fullerton.com.
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