Market Research Report: Fun Town RV

Company Overview

• Name: Fun Town RV

• Mission: To provide quality RVs to families and make them more affordable, ensuring excellent customer service and transforming the RV purchase and usage experience.

• Founded by: Jarrod McGhee in 2010

• Key People: Jarrod McGhee (Founder & CEO)

• Headquarters: Cleburne, TX

• Number of Employees: Nearly 1,000

• Revenue: No information is available.

• Known For: Being the #1 towable RV dealer in the nation for multiple years, with a wide range of RVs, competitive pricing, and a focus on customer satisfaction.

Products

Fun Town RV offers various categories of RVs, including:

Travel Trailers

• Description: Suitable for all types of travelers from adventurous families to solo travelers, featuring lightweight designs and innovative floor plans.

• Key Features:

• Bunkhouse models

• Outdoor kitchens

• Lightweight and easy to tow

Fifth Wheels

• Description: Larger than travel trailers with multiple levels, providing superior comfort and style, perfect for longer stays.

• Key Features:

• Dual or Triple AC

• Residential-style kitchens and bathrooms

• King beds and spacious living areas

Toy Haulers

• Description: Primarily designed to transport ATVs, motorcycles, or other "toys" and provide additional living space once unloaded.

• Key Features:

• Converting garage space

• King beds

• Fiberglass exteriors

Motorhomes

• Description: Ranges from compact to luxury Class A and Class C options, designed for varied travel needs.

• Key Features:

• Sleeps up to 8

• Outdoor entertainment features

• Full kitchens and bathrooms

Pop-Up Campers

• Description and Features: No information is available.

Boats

• Description: Includes pontoon boats for water adventures.

• Key Features:

• Built with high-quality materials offering great boating experiences.

Recent Developments

• New Products Launched: Introduction of the Camptown Outfitters brand and the development of RVASAP, an online sales platform titled "Amazon of RVs."

• New Features Added: Focus on expanding online parts store offerings and enhancing digital sales experience.

• Partnerships: Partnerships with the Dallas Cowboys and the Chickasaw Nation for events and promotions.

• Events Hosted: Hosts the "DFW RV Party," a significant regional event showcasing a variety of RVs.

Conclusion

Fun Town RV has positioned itself as a leader in the RV sales industry across multiple states with a strong focus on customer satisfaction, expanding online shopping capabilities, and strategic partnerships. With a diverse array of RV types and innovative selling approaches, the company aims to remain competitive in the market while ensuring customer loyalty through quality and service excellence.