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Company Research Report: Function of Beauty

Company Overview

• Name: Function of Beauty

• Mission: To create fully customized hair, body, and skincare products made from naturally-derived ingredients, ensuring optimal performance and sustainability.

• Founded: 2015

• Founders:

• Zahir Dossa (MIT engineer with a PhD in sustainability)

• Hien Nguyen Kaplan (industry chemist)

• Josh Maciejewski (MIT data scientist)

• Key People:

• Zahir Dossa, CEO

• Hien Nguyen Kaplan, Chief Product Officer

• Josh Maciejewski, COO

• Headquarters: 166 Crosby Street, 10th Floor, New York, NY 10012

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Personalized hair, body, and skincare products, leveraging a proprietary algorithm and in-house formulation.

Products

Haircare

1. SOS Custom Repair Shampoo

• Description: Customizable shampoo designed for damage repair.

• Key Features: Strengthens hair, reduces breakage, customizable formula.

2. SOS Custom Repair Conditioner

• Description: Customizable conditioner focused on repairing hair damage.

• Key Features: Enhances hair strength, reduces breakage, customizable formula.

3. SOS Custom Repair Leave-in Treatment

• Description: Customizable leave-in treatment for damaged hair.

• Key Features: Repairs and nourishes hair, customizable for different hair types.

4. SOS Custom Repair Hair Mask

• Description: Deep conditioning mask designed for customized repair of damaged hair.

• Key Features: Intensive nourishment, customizable formula.

5. Custom Shampoo

• Description: Fully customizable shampoo based on individual hair needs.

• Key Features: Custom color, fragrance, and hair goals.

6. Custom Conditioner

• Description: Customizable conditioner tailored to individual hair requirements.

• Key Features: Personalized formula, selectable fragrance and color.

7. Custom Hair Mask

• Description: Customizable deep conditioning hair mask.

• Key Features: Personalize care goals, color, and fragrance.

8. Custom Leave-in Conditioner

• Description: Customizable leave-in conditioner for various hair needs.

• Key Features: Tailored to individual hair goals, color, and scent.

9. Custom Co-Wash

• Description: Customizable cleansing conditioner.

• Key Features: Cleanses and conditions based on personal hair goals.

10. Custom Hair Serum

• Description: Tailored hair serum for individualized care.

• Key Features: Customizable goals, color, and fragrance.

Bodycare

1. Custom Body Wash

• Description: Customized body wash suited to individual skin needs.

• Key Features: Personalizable formula, color, and fragrance.

2. Custom Body Lotion

• Description: Customizable body lotion based on personal skin requirements.

• Key Features: Tailored care goals, selectable fragrance, and color.

Skincare

1. Custom Jelly Cleanser

• Description: Customizable gel cleanser for facial skincare.

• Key Features: Personalized based on skin type and goals.

2. Custom Micellar Gel Cleanser

• Description: Micellar-based customizable gel cleanser.

• Key Features: Tailored to skin needs, customizable formula.

3. Custom Cream Moisturizer

• Description: Customizable rich cream moisturizer.

• Key Features: Personalized for different skin types and goals.

4. Custom Lotion Moisturizer

• Description: Customizable lightweight lotion moisturizer.

• Key Features: Tailored to individual skin needs, customizable formula.

5. Custom Face Serum

• Description: Customizable facial serum focused on personalized skincare goals.

• Key Features: Tailored to specific skin concerns, customizable.

6. Custom Gel Moisturizer

• Description: Customizable gel-based moisturizer.

• Key Features: Personalized formula, suited for various skin types.

Recent Developments

• New Products Launched:

• SOS Custom Repair Shampoo

• SOS Custom Repair Conditioner

• SOS Custom Repair Leave-in Treatment

• SOS Custom Repair Hair Mask

• New Features Added:

• Introduction of "Function With Benefits" program offering exclusive customizations and early access to products.

• Partnerships:

• No new partnerships reported.

• Other Developments:

• Continuous efforts in sustainable and ethical production, using post-consumer recycled materials, and partnering with sustainable suppliers.

Summary

Function of Beauty specializes in custom-formulated personal care products, focusing on naturally-derived ingredients and scientifically-backed formulations. Recent product launches and innovations in customization continue to position the company as a leader in personalized beauty care.