Fundraise Up Company Profile

Background

Fundraise Up is a technology company founded in 2017 by Peter Byrnes, Yuriy Smirnov, and Anton Isaykin, headquartered in Brooklyn, New York. The company specializes in providing AI-powered fundraising solutions tailored for nonprofit organizations. Its mission is to unlock the world's generosity potential by optimizing the way people give, aiming to simplify and enhance the online donation experience for both donors and nonprofits.

Key Strategic Focus

Fundraise Up's strategic focus centers on:

AI-Driven Fundraising Solutions: Utilizing predictive artificial intelligence to streamline the donation process, thereby increasing donor engagement and conversion rates.

User-Centric Design: Addressing inefficiencies in traditional online donation systems by removing donor friction and simplifying the giving experience.

Flexible Pricing Model: Implementing a transaction-based pricing structure without contracts or fixed fees, making advanced fundraising tools accessible to nonprofits of all sizes.

Global Market Expansion: Extending its reach to serve a diverse range of nonprofit organizations worldwide, including prominent entities like UNICEF USA, The Salvation Army UK, the Canadian Red Cross, and the American Heart Association.

Financials and Funding

In January 2025, Fundraise Up secured a $70 million growth capital investment led by Summit Partners, with participation from existing investor Telescope Partners. This funding is intended to:

Expand product offerings.

Accelerate global market reach.

Develop innovative, AI-powered solutions to enhance the fundraising capabilities of nonprofit organizations.

Technological Platform and Innovation

Fundraise Up distinguishes itself through several proprietary technologies and methodologies:

Predictive AI Integration: The platform employs predictive AI to analyze donor behavior, enabling personalized donation experiences that increase conversion rates.

Seamless Integration: Designed to integrate effortlessly with existing nonprofit websites, providing tools that enhance donor engagement without requiring extensive technical expertise.

Comprehensive Payment Options: Supports a wide array of modern payment methods, including credit/debit cards, digital wallets, and ACH transfers, catering to diverse donor preferences.

Data-Driven Insights: Offers robust analytics and reporting features, empowering nonprofits to make informed decisions and optimize their fundraising strategies.

Leadership Team

Peter Byrnes: Co-founder and Chief Executive Officer. Prior to Fundraise Up, Byrnes co-founded Campus on Fire, a software development firm specializing in peer-to-peer marketplaces.

Yuriy Smirnov: Co-founder. Details about his professional background are not specified in the available sources.

Anton Isaykin: Co-founder. Details about his professional background are not specified in the available sources.

Competitor Profile

Market Insights and Dynamics

The global nonprofit sector represents a substantial portion of the economy, with online giving accounting for approximately 10% of total donations. This figure is projected to grow to 30% over the next decade, driven by demographic shifts and technological advancements.

Competitor Analysis

Fundraise Up operates in a competitive landscape alongside several key players:

GoFundMe: Holds a 44.37% market share in the crowdfunding category, focusing on individual and nonprofit fundraising campaigns.

Kickstarter: Accounts for 32.93% of the market, primarily serving creative projects but also utilized by nonprofits for specific initiatives.

Patreon: With a 6.56% market share, it supports creators and organizations through subscription-based funding models.

Classy: Offers fundraising solutions for nonprofits, emphasizing peer-to-peer fundraising and event management.

Givebutter: Provides a free fundraising platform with features like donation forms, fundraising pages, and event management, supported by optional donor tips.

Strategic Collaborations and Partnerships

Fundraise Up has established significant partnerships to enhance its market position and innovation capacity:

Summit Partners: Led the $70 million growth investment, bringing expertise and resources to support Fundraise Up's expansion and product development.

Telescope Partners: Participated in the recent funding round, continuing its support for Fundraise Up's mission to advance nonprofit fundraising technology.

Operational Insights

Fundraise Up's strategic considerations include:

Differentiated Pricing Model: The transaction-based pricing structure, devoid of contracts or fixed fees, offers a cost-effective solution for nonprofits, distinguishing Fundraise Up from competitors with more rigid pricing schemes.

AI-Powered Personalization: The use of predictive AI to tailor donor experiences enhances engagement and conversion rates, providing a competitive edge in the fundraising technology sector.

Scalability and Integration: The platform's design allows for seamless integration with existing nonprofit websites and scalability to accommodate organizations of varying sizes, from mid-sized to enterprise-level nonprofits.

Strategic Opportunities and Future Directions

Fundraise Up's strategic roadmap includes:

Product Innovation: Continued development of AI-driven features to further personalize and optimize the donor experience.

Global Expansion: Leveraging recent funding to enter new markets and support a broader range of nonprofit organizations worldwide.

Enhanced Support Services: Scaling customer support and technical assistance to ensure nonprofits can maximize the platform's capabilities.

Data Analytics Enhancement: Investing in advanced analytics tools to provide deeper insights into donor behavior and fundraising performance.

Contact Information

Website: Fundraise Up

LinkedIn: Fundraise Up LinkedIn Profile

Note: Specific contact details such as address, phone number, or email are not provided in the available sources.

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