Fusion CPA: Company Profile

Background

Overview

Fusion CPA is a full-service accounting and financial advisory firm specializing in tax planning, outsourced accounting, controller services, CFO advisory, and accounting software integration. Founded in 2011 by Trevor McCandless, CPA, MTax, the firm is headquartered in San Juan, Puerto Rico, with additional offices in Atlanta, Georgia, and Park City, Utah. Fusion CPA serves a diverse clientele across the United States, offering strategic financial leadership tailored to each client's unique needs.

Mission and Vision

Fusion CPA's mission is to simplify financial management for businesses by providing comprehensive accounting and advisory services that foster growth and operational efficiency. The firm's vision is to be a trusted strategic partner, empowering clients to achieve financial clarity and success through innovative solutions and personalized service.

Primary Area of Focus

The firm's primary focus is on delivering outsourced accounting, tax planning, and business advisory services to entrepreneurs and family businesses. Fusion CPA emphasizes a holistic approach to financial planning, positioning itself as a financial integrator that helps clients reach their business goals.

Industry Significance

Since its inception, Fusion CPA has established itself as a significant player in the accounting and financial advisory industry, particularly for small to mid-sized businesses seeking comprehensive and strategic financial guidance. The firm's expertise in various industries and its commitment to leveraging technology for efficient financial management have contributed to its growing reputation and client base.

Key Strategic Focus

Core Objectives

• Comprehensive Financial Management: Providing end-to-end solutions that encompass tax planning, accounting, and business advisory services.

• Client-Centric Approach: Tailoring services to meet the unique needs of each client, ensuring personalized and effective financial strategies.

• Technological Integration: Utilizing advanced accounting software and tools to streamline financial processes and enhance data accuracy.

Specific Areas of Specialization

• Tax Strategy and Compliance: Developing long-term tax strategies to minimize liabilities and ensure compliance with federal and multi-state regulations.

• Outsourced Accounting and Bookkeeping: Offering real-time accounting services, controller oversight, and month-end close automation.

• CFO Advisory Services: Providing fractional CFO services to guide budgeting, forecasting, fundraising, and mergers and acquisitions.

• Accounting Software Integration: Expertise in integrating and supporting platforms such as NetSuite, QuickBooks, Tipalti, and Versapay.

Key Technologies Utilized

• Accounting Software: NetSuite, QuickBooks, Xero, Sage Intacct, Acumatica, Bill.com.

• Automation Tools: FloQast, Power Automate, Excel integrations.

• Data Visualization: Custom dashboards and business intelligence tools for actionable insights.

Primary Markets Targeted

Fusion CPA primarily targets small to mid-sized businesses across various industries, including eCommerce, technology, healthcare, real estate, and professional services. The firm's services are designed to scale with businesses at different growth stages, from startups to established enterprises.

Financials and Funding

Funding History

As of the latest available information, Fusion CPA has not publicly disclosed details regarding its funding history or any recent funding rounds. The firm operates as a privately held entity, focusing on organic growth and reinvestment into its services and technological infrastructure.

Total Funds Raised

Specific figures regarding the total funds raised by Fusion CPA are not publicly available.

Notable Investors

There is no publicly available information regarding notable investors in Fusion CPA.

Intended Utilization of Capital

While specific details are not disclosed, it is reasonable to infer that any capital raised would be utilized to enhance service offerings, invest in technology and infrastructure, and support the firm's expansion into new markets.

Pipeline Development

As a service-oriented firm, Fusion CPA does not have a product pipeline in the traditional sense. However, the firm continually develops and refines its service offerings to meet the evolving needs of its clients. This includes expanding expertise in emerging industries, integrating new technologies, and adapting to changes in tax laws and financial regulations.

Technological Platform and Innovation

Proprietary Technologies

Fusion CPA leverages a suite of accounting and financial management software to deliver efficient and accurate services. While the firm utilizes established platforms like NetSuite and QuickBooks, it also develops proprietary tools and integrations to enhance service delivery and client experience.

Significant Scientific Methods

The firm employs data-driven methodologies, including advanced data management and visualization tools, to transform raw financial data into actionable insights. This approach enables clients to make informed decisions based on current and relevant data.

Leadership Team

Trevor McCandless, CPA, MTax – Chief Entrepreneurial Officer

• Professional Background: With over 20 years of experience, Trevor holds a B.A. in Accounting from the University of Florida and a Masters in Taxation from Georgia State University. He specializes in law, healthcare, marketing, multi-location retail, private equity, family office, real estate, and technology companies.

• Key Contributions: As the founder and CEO, Trevor has been instrumental in shaping Fusion CPA's strategic direction and service offerings, emphasizing a holistic approach to financial planning.

Katherine Harrington, CPA, MAFM – Tax Director

• Professional Background: With over 25 years of experience, Katherine holds a B.A. in Accounting from Centenary University and a Masters in Accounting & Financial Management. She specializes in eCommerce, retail, healthcare, real estate, technology, and private equity.

• Key Contributions: Katherine leads the tax department, providing strategic tax planning and compliance services to clients across various industries.

Susan Borkowski, CPA – Director of Controller Service

• Professional Background: With over 15 years of experience, Susan holds a Bachelor of Science in Commerce, Accounting from Santa Clara University. She specializes in SAAS and manufacturing industries.

• Key Contributions: Susan oversees the controller services division, ensuring clients receive comprehensive financial management and reporting.

Steven Sumners, CPA, MAcc – Senior Tax & Accounting Manager

• Professional Background: With over 10 years of experience, Steven holds a Master of Accounting from Mercer University and a Bachelor of Business Administration from Ohio State University. He specializes in professional services, multi-location retail, real estate, and family office sectors.

• Key Contributions: Steven manages complex tax and accounting projects, delivering tailored solutions to meet client needs.

Petra Assimiti, CPA, MBA – Tax & Accounting Manager

• Professional Background: With over 16 years of experience, Petra holds a B.A. in International Business from Northwood University and an MBA with a concentration in Accounting from Georgia State University. She specializes in real estate, technology, healthcare, field service, and staffing industries.

• Key Contributions: Petra provides strategic tax and accounting services, focusing on optimizing financial operations for clients.

Market Overview and Competitor Profile

Industry Dynamics

The accounting and financial advisory industry is characterized by a wide spectrum of firms ranging from multinational networks to specialized boutique firms. Fusion CPA operates within a competitive landscape targeting small to mid-sized businesses that require comprehensive and strategic financial guidance. The company's emphasis on technology integration and personalized service establishes a distinct market position.

Primary Competitors

• Crowe Global: A multinational professional services network offering audit, tax, and consulting services.

• Grassi & Co.: An employee-owned firm specializing in advisory, tax, and accounting services across various industries.

• RSM US LLP: Part of the global RSM International network, providing audit, tax, and consulting services oriented toward middle-market businesses.

• Bennett Thrasher LLP: A certified public accounting and consulting firm providing tax, audit, advisory, and business process outsourcing services.

• Grant Thornton LLP: The ninth-largest accounting firm in the U.S., delivering audit, tax, and business advisory services.

Strategic Collaborations and Partnerships

Fusion CPA collaborates with multiple accounting software providers including NetSuite, QuickBooks, Xero, Sage Intacct, Acumatica, and Bill.com to provide integrated solutions that enhance clients' financial management capabilities.

Operational Insights

Fusion CPA employs a remote-first operational model, enabling nationwide client service with enhanced flexibility and accessibility. The firm's focus on advanced technology and tailored client service offers a competitive alternative to larger firms, avoiding the complexity that often comes with sizable organizations.