Overview
Future Family, located in San Francisco, CA, is a pioneering platform in both the fintech and healthtech sectors, focusing on revolutionizing fertility treatments through innovative financing and care support solutions. The company works toward making fertility care both accessible and affordable through personalized and stress-free financial assistance for IVF and egg freezing plans. Its standout offering, the Orange Shield insurance product, promises a "baby or your money back" guarantee should IVF not succeed after two cycles, thereby reducing financial risks for patients.
Leadership Team
- Claire Tomkins, Ph.D. - Chief Executive Officer: Claire leverages her deep experience in the fintech industry, having been instrumental in the public offering of SolarCity, to drive Future Family's mission of making fertility treatments financially accessible.
- James Giuliani - Chief Financial Officer: With a background in finance leadership from SoFi and GreenSky, James plays a crucial role in shaping Future Family's financial strategy and managing investor relations.
- Mike Piechna - VP, Sales & Marketing: Known for spurring astronomical growth in healthtech sectors, Mike is responsible for expanding Future Family's market footprint and increasing brand recognition.
- Amanda Devlin - VP, Enterprise: Amanda brings over two decades of expertise in scaling revenue operations for large healthcare organizations, making her an asset in driving enterprise partnerships and revenue streams.
- Sheetal Gotpagar - VP, Engineering: With a history of building robust technology teams at firms like Amazon and E*Trade, Sheetal is fundamental in advancing Future Family's engineering capabilities and tech-driven solutions.
Funding and Financial Insights
Future Family has attracted significant investor interest, indicated by a substantial $25 million Series B round led by Munich Re Ventures in 2022. With a cumulative funding total of $150 million, including a $100 million credit facility, the company's financial prerogatives are well-supported. Thus far, Future Family has distributed over $200 million in credit, aiding more than 10,000 families in pursuing fertility treatments.
Key Offerings
- Fertility Financing Plans: The company offers loans designed specifically for IVF treatments and egg freezing, with competitive APRs ranging from 7.99% to 23.74%, easing the financial burden on patients.
- Orange Shield Insurance: A groundbreaking insurance solution providing financial security by refunding IVF treatments if unsuccessful after two cycles, offering nationwide coverage and minimizing financial risks for patients.
- Concierge Care Services: Future Family's services go beyond financing by offering personalized coaching and comprehensive support, ensuring patients are well-guided throughout their fertility journeys.
Strategic Vision
Future Family's strategic partnerships, including collaborations with esteemed entities like the UCSF Center for Reproductive Health, underscore its commitment to addressing the high costs and complexities of fertility treatments. By focusing on cost, complexity, and emotional support challenges, Future Family is dedicated to enabling families to realize their aspirations without undue financial pressure.
Competitor Profiling for Future Family
Future Family operates amidst a competitive landscape featuring several companies that offer fertility health solutions with unique technological and service differentiators. Key competitors include:
1. Univfy
- Location: Los Altos, California
- Focus: Enhancing IVF predictability and success through AI and machine learning, offering personalized prognostics and financial support.
- Funding: Raised $6 million in Series B in January 2022
- Leadership: Co-founded and led by Dr. Mylene Yao
- Size: 11-50 employees
2. Modern Fertility
- Location: San Francisco, CA
- Focus: Providing accessible fertility insights via home diagnostic kits for women.
- Funding: Raised $15 million in Series A round as of July 2019
- Recent Development: Acquired by Ro in 2021
- Size: 11-50 employees
3. Noula Health
- Focus: Addressing maternal healthcare gaps with virtual reproductive health services and at-home hormonal testing.
- Funding: Received a $100,000 grant from Google for Startups in 2022
- Size: 2-10 employees
4. Mira
- Focus: Empowering women through AI-powered health monitoring and hormone tracking platforms.
5. Genea
- Location: Irvine, CA
- Focus: Fusing customer-centric healthcare services with technology to improve healthcare operations, including fertility services.
- Size: 51-200 employees
In summary, understanding these competitors — Univfy, Modern Fertility, Noula Health, Mira, and Genea — equips Future Family with critical insights for positioning its offerings effectively in a dynamic market, where technological innovations and personalized solutions are increasingly valued.
