Future Today Strategy Group (FTSG) Company Profile

Background

Future Today Strategy Group (FTSG), formerly known as the Future Today Institute, is a consulting firm specializing in strategic foresight. Founded in 2006, FTSG assists organizations in envisioning and preparing for future scenarios by integrating foresight with actionable strategies. The firm's mission is to empower leaders, organizations, and governments to navigate uncertainty and make informed decisions that lead to growth and sustainable progress.

Key Strategic Focus

FTSG's strategic focus lies in combining rigorous foresight methodologies with practical strategic frameworks. The firm employs a proprietary methodology developed by Founder & CEO Amy Webb, which involves systematic analysis of current landscapes, identification of emerging trends, and development of plausible future scenarios. This approach enables clients to anticipate shifts and proactively address challenges across various industries, including consumer packaged goods, energy, entertainment, financial services, healthcare, hospitality, life sciences, manufacturing, retail, space, supply chain, telecommunications, and transportation.

Financials and Funding

As of July 2025, FTSG generates an annual revenue of approximately $15 million. The firm operates with a team of around 51 employees across North America and Europe.

Technological Platform and Innovation

FTSG distinguishes itself through its proprietary foresight methodology, which involves:

Signals & Trends Identification: Systematic analysis of the present landscape to detect early signals of change and distinguish genuine trends from temporary phenomena.

Uncertainties Analysis: Examination of factors that could fundamentally reshape the future, moving beyond conventional assumptions.

Scenario Development: Creation of detailed, data-backed narratives that illustrate potential futures, enabling organizations to make informed decisions.

Strategic Action Planning: Collaboration with clients to assess implications, identify opportunities and risks, and outline decisions and resources needed to move toward a preferred future.

This evidence-based approach ensures that FTSG's strategies are grounded in reality and tailored to each client's unique context.

Leadership Team

Amy Webb: Founder and CEO. Amy is an American futurist and author with a background in journalism, having worked with The Wall Street Journal and Newsweek. She is also an adjunct assistant professor at New York University's Stern School of Business and a nonresident senior fellow at the Atlantic Council.

Melanie Subin: Managing Director. Melanie leads FTSG's consulting division and day-to-day operations, steering Fortune 500 clients toward future-ready strategies.

Nick Bartlett: Foresight Director, Insurance Lead. Nick specializes in trend sensing, framework design, corporate innovation, and strategic management within the financial services and insurance sectors.

Mark Bryan: Senior Foresight Manager, Built Environment Lead. Mark focuses on how psychology, culture, and human behavior can shape the future of the built environment industry.

Sam Jordan: Senior Foresight Manager, Technology & Computing Lead. Sam leads research on the future of human-AI interaction, digital ecosystems, and computational infrastructure.

Competitor Profile

Market Insights and Dynamics

The strategic foresight and consulting industry is experiencing growth as organizations seek to navigate an increasingly volatile and uncertain business climate. Companies specializing in foresight and strategic planning are in demand to help businesses anticipate and prepare for future challenges and opportunities.

Competitor Analysis

FTSG operates in a competitive landscape alongside firms such as:

Group SJR: A consulting firm with revenues between $10 million and $50 million.

Edelman: A global communications firm with revenues exceeding $1 billion.

Golin: A public relations firm with revenues between $100 million and $1 billion.

WPP: A multinational communications, advertising, public relations, technology, and commerce holding company with revenues exceeding $1 billion.

PwC: A global professional services network with revenues exceeding $1 billion.

Interbrand: A brand consultancy firm with revenues between $100 million and $1 billion.

Prophet: A growth and transformation consulting firm with revenues between $100 million and $1 billion.

MDC Partners: A marketing and communications network with revenues exceeding $1 billion.

IDEO: A design and consulting firm with revenues between $100 million and $1 billion.

Ketchum: A public relations firm with revenues between $100 million and $1 billion.

Dentsu Aegis Network: A multinational media and digital marketing communications company with revenues exceeding $1 billion.

These competitors offer a range of services in strategic consulting, communications, and design, catering to various industries and client needs.

Strategic Collaborations and Partnerships

FTSG has partnered with organizations such as the NCTA Education Foundation to explore transformative technologies, demonstrating its commitment to collaborative innovation and industry advancement.

Operational Insights

FTSG's distinct competitive advantage lies in its integration of foresight and strategy, enabling clients to not only envision possible futures but actively shape them through disciplined strategic choices. The firm's data-driven approach identifies where to play and how to win in the future while building organizational resilience against unforeseen disruptions.

Strategic Opportunities and Future Directions

FTSG's recent rebranding reflects a renewed commitment to bridging the gap between future-focused thinking and practical strategy implementation. The firm aims to continue empowering organizations to make better decisions about the future by combining rigorous foresight methodologies with actionable strategic frameworks.