Company Research Report: Futurebrands Ltd. India

Company Overview

Name, Mission of the Company

• Name: Futurebrands Ltd. India

• Mission: Futurebrands consulting helps global and Indian companies on conceptual and operational brand challenges and helps them succeed in business through insights & knowledge-based brand solutions. They aim to design and bring alive the brand world for companies to build deeper brand connections with people and grow brand value.

Founding Information

• Founded: No information available.

• Founders: No information available.

Key People in the Company

• Santosh Desai: MD & CEO

• Lipika Kumaran: Sr. Vice President, Strategy

• Tarjani Divanji: Associate Brand Strategy Director

• Ishita Dhand: Group Head, Brands

• Nainika Chauhan: Senior Brand Strategist

• Sakshee Saxena: No formal title provided

• Anirban Mukherjee: Head Strategy, Insights & Design

• Sunil Vashishth: Sr. Vice President, Strategy

• Souvik Mitra: Sr. Brand Manager

• Anuradha Dey: Executive Secretary to MD & CEO & Manager HR

Headquarters

• Futurebrands Ltd. headquarters are located at:

• New Delhi: 19, Oak Drive, DLF Farms, Chattarpur, New Delhi - 110030

• Mumbai: 30 Union Park, Second Floor, Pali Hill, Bandra (West), Mumbai - 400 050

Number of Employees

• No information available.

Revenue

• No information available.

Known For

• Futurebrands is known for their expertise in brand strategy, management, and their unique approach to understanding socio-cultural changes, which they apply to design & nurture brands effectively.

Products

Offered Products and Services

• Brand Definition: Crafting the identity and positioning for brands.

• Brand Strategy and Roadmap: Developing long-term strategies to grow brands.

• Brand Re-positioning: Adjusting and re-aligning brands to new market realities.

• Brand Creation and Management: From inception to execution and long-term management.

• Brand Partnerships: Establishing strategic alliances and collaborations.

High-Level Description and Key Features

• Brand Definition:

• Defining the core identity and positioning of a brand.

• Example: Positioning Wild Stone as a brand embracing Indian legacy rather than typical western imagery.

• Brand Strategy and Roadmap:

• Developing comprehensive future plans.

• Example: Titan’s roadmap creation to redefine its core and consumer connection.

• Brand Re-positioning:

• Adapting a brand to fit market changes and new audience groups.

• Example: Re-positioning Mahindra Reva for the Indian market.

• Brand Creation and Management:

• Starting and maintaining a new brand’s presence.

• Example: Creating Lenskart’s brand identity and strategy.

• Brand Partnerships:

• Forming beneficial collaborations.

• Example: Working with Eicher Motors and Polaris to establish a new vehicle category.

Recent Developments

Recent Projects and Developments

• Wildcraft: Brand positioning and strategy development for India’s first outdoor gear brand.

• Lenskart: Creation and strategy development for India’s first online eyewear brand.

• Biba: Strategy for becoming the largest Indian ethnic wear brand for women.

• Titan: Re-discovering the brand’s core and connection with consumers.

• Eicher Polaris: Establishing a new multi-utility vehicle category.

New Products Launched

• No specific new product launches stated, but development projects indicate substantial product strategies implemented for brands like Wild Stone, Lenskart, and Eicher Polaris.

New Features Added to Existing Products

• Lenskart:

• Developed a playful and engaging eyewear shopping experience.

• Enhanced product display for better consumer engagement.

• Wildcraft:

• Re-defined the identity and design to resonate deeply with outdoor enthusiasts.

• Biba:

• Introduced Biba by Rohit Bal to fill a gap in the formal wear portfolio.

New Partnerships

• Eicher Motors and Polaris Partnership: Forming the joint venture to create a new vehicle category “Multix”.