Company Overview

Company Name: G-Star RAW Stores Austria
Operated By: Urban-Retail Group GmbH
Industry: Retail
Headquarters: Vienna, Austria
Founded: 2006
Company Type: Limited Liability Company (Kapitalgesellschaft)
Website: [Urban-Retail Group](http://www.urban-retail.at)

G-Star RAW Stores Austria is the franchise and license partner of the Dutch fashion company G-Star RAW C.V. Since 2006, Urban-Retail Group GmbH has been responsible for planning, developing, and operating the monobrand store concept of G-Star RAW in Austria.

Store Locations

1. Vienna: Neubaugasse 12-14, 1070 Vienna
2. Vösendorf: Shopping City Süd (SCS Strauss), 2334 Vösendorf near Vienna
3. Pasching: PlusCity Linz located at Plus-Kauf Straße, 4061 Pasching
4. Innsbruck: Kaufhaus Tyrol, Maria-Theresien Straße 31, 6020 Innsbruck
5. Salzburg: Europark, Salzburg

Key Personnel

Marc Jabornig

Title: Founder & CEO, Urban-Retail Group GmbH
LinkedIn Profile: [Marc Jabornig](https://at.linkedin.com/in/marc-jabornig-517708208)
Marc Jabornig is the Founder and CEO of Urban-Retail Group GmbH, which operates G-Star RAW stores in Austria.

Iris Unterweger

Title: Retail Area Manager
LinkedIn Profile: [Iris Unterweger](https://at.linkedin.com/in/iris-unterweger-6a46aa208)
Iris Unterweger serves as a Retail Area Manager for G-Star RAW Stores Austria, overseeing several key locations.

Alexandra Atzl

Title: Back Office Manager
LinkedIn Profile: [Alexandra Atzl](https://www.linkedin.com/pub/dir/Alexandra/Atzl?trk=public_profile_samename-see-all)
Alexandra Atzl manages the back office operations for Urban-Retail Group GmbH.

Company Philosophy & Practices

Mission: G-Star RAW stands out in the denim industry by embracing creativity, sustainability, and innovation. The company’s philosophy, "Hardcore Denim," underscores their commitment to pushing the boundaries of denim design and craftsmanship.

Sustainability Initiatives:
G-Star RAW is committed to improving its environmental and social impact. The initiatives include employing sustainable materials and methods throughout the production process and striving to set new industry standards in corporate responsibility.

Market Presence

Global Reach: G-Star RAW operates numerous retail points worldwide, with more than 4500 points of sale in 55 countries.

Notable Recognition: G-Star RAW has become a recognized name in the global denim market, significantly influencing trends and innovations in the industry.

Strategic Development

WHP Global has recently acquired G-Star RAW, aiming to revitalize and expand the brand globally post-financial setbacks. This acquisition could significantly impact G-Star RAW's market strategies and operational footprint moving forward.

Competitor Profiling

Overview

G-Star RAW, a Dutch designer clothing company specializing in denim, faces several competitors in the global market. Key competitors include Diesel, Levi's, Nudie Jeans, True Religion, and Scotch & Soda. The competitive landscape is filled with brands renowned for high-quality denim and apparel, each with distinctive market strategies and brand recognition.

Competitor Analysis

Diesel

Overview: Diesel S.p.A. is a prominent Italian retail clothing company founded in 1978 by Renzo Rosso. The company is headquartered in Breganze, Veneto, Italy.

Product Range: Offers denim clothing, footwear, accessories, and two lines called Diesel and Diesel Black Gold.

Market Presence: Diesel operates globally with a substantial market share, reporting revenues of €2.10 billion in 2015.

Recent Developments: Diesel USA filed for Chapter 11 bankruptcy in March 2019, excluding Diesel S.p.A. from the filing. Belgian designer Glenn Martens is the current artistic director, appointed in October 2020.

Levi's (Levi Strauss & Co.)

Overview: An iconic American company founded in 1853, Levi Strauss & Co. is globally recognized for its Levi's brand of denim jeans.

Product Range: Includes jeans, casual wear, and accessories for men, women, and children, marketed under brands like Levi's, Dockers, Denizen, and Signature by Levi Strauss & Co.

Financial Performance: In 2021, Levi's reported revenues of $5.764 billion and net income of $554 million.

Market Presence: Levi's operates 2,800 company-operated stores worldwide and has a strong brand presence in both retail and online markets.

Nudie Jeans

Overview: Nudie Jeans, founded in 2001 by Maria Erixon Levin in Gothenburg, Sweden, focuses on sustainability through the use of 100% organic denim.

Product Range: Casual denim apparel, including jeans, jackets, sweaters, tees, and accessories.

Unique Selling Proposition: Emphasizes repairability and longevity of products, integrating a wear-and-tear philosophy that promotes sustainability.

Market Strategy: Acts as an advocate for sustainable fashion, ensuring transparency in processes and fostering a community-focused business model.

True Religion

Overview: Established in 2002 by Jeff Lubell and Kym Gold, True Religion is an American brand known for its premium denim.

Product Range: Offers high-end denim jeans, jackets, and other clothing for men, women, and children.

Market Presence: Products are sold in major department stores and boutiques across 50 countries.

Recent Developments: Acquired by TowerBrook Capital Partners in 2013, True Religion faced financial challenges with bankruptcy filings in 2017 and 2020, but it rebounded with sales reaching $235 million in 2021.

Scotch & Soda

Overview: Founded in 1985 in Amsterdam, Scotch & Soda embodies the free-spirited heart of its home city through its designs.

Product Range: Offers eclectic and detailed collections for men, women, and children, including tops, denims, and accessories.

Corporate Strategy: Fosters individuality and creativity, blending unexpected fabrics and classic techniques. Focuses on liberal values, aiming for unity and inclusiveness.

Market Presence: With a global reach, Scotch & Soda is known for innovative, high-quality fashion that balances practicality with bold style.

Strategic Insights for G-Star RAW

To enhance G-Star RAW's competitive positioning in Austria, consider the following strategic insights:

Sustainability Focus: Intensify efforts in sustainable practices and product longevity, similar to Nudie Jeans, to attract eco-conscious consumers.

Innovative Designs: Emulate Diesel and Scotch & Soda's bold and creative marketing campaigns to drive brand engagement and appeal.

Financial Expansion: Explore strategic acquisitions and partnerships to broaden product lines and market reach, similar to Levi's extensive portfolio.

Market Penetration: Strengthen retail and online sales channels, learning from Levi's robust global presence to maximize consumer access.

Community Engagement: Foster a community-oriented brand ethos, leveraging social media and collaborative initiatives to build closer connections with customers.

By examining these competitors' strengths and strategies, G-Star RAW can devise more targeted measures to enhance its brand presence and market share in Austria.