GABBCON Company Profile

Background

Overview

GABBCON is a consultancy operating within the marketing, advertising, and media advisory sectors. Founded in 2015, the company is headquartered in Manhattan Beach, California. GABBCON specializes in providing advisory services that include media and marketing strategies, cultural and technological consulting, and the review and selection of advertising agency partners. Additionally, the company offers training and education, develops media and marketing plans, provides executive support, and produces and distributes video and audio content.

Mission and Vision

GABBCON's mission is to help brands, agencies, celebrities, and tech leaders share insights, drive innovation, and shape the future of media and advertising. The company aims to forge mutual agreement and broker common ground between these stakeholders, facilitating collaboration and growth within the industry.

Industry Significance

Operating at the intersection of Silicon Beach, Wall Street, Madison Avenue, and Hollywood, GABBCON leverages its extensive network of industry leaders to influence and guide the evolution of media and advertising practices. The company's expertise and strategic initiatives have positioned it as a significant player in the marketing and media advisory landscape.

Key Strategic Focus

Core Objectives

GABBCON focuses on providing thought leadership and education on all aspects of audience-based buying, aiming to redefine how media and advertising strategies are developed and executed.

Areas of Specialization

The company's areas of specialization include:

Media and Marketing Strategies: Developing comprehensive plans that align with clients' objectives and market dynamics.

Cultural and Technological Consulting: Advising on cultural trends and technological advancements to inform marketing approaches.

Advertising Agency Reviews and Selection: Assisting clients in evaluating and selecting appropriate advertising agency partners.

Training and Education: Offering programs to enhance industry knowledge and skills among clients and partners.

Media Buying and Strategy: Crafting and executing media buying strategies that optimize reach and engagement.

Key Technologies Utilized

GABBCON employs advanced technologies to support its services, including:

Blockchain Technology: In collaboration with AdLedger, GABBCON has launched initiatives to educate the industry on blockchain's applications in media and advertising.

Audience-Based Buying Standards: The company has developed the Automated Broadcast Cross Device Standard (ABCD) to standardize audience-based media buying.

Primary Markets Targeted

GABBCON primarily targets:

Brands: Helping companies navigate the evolving media landscape to effectively reach their target audiences.

Agencies: Providing guidance on media buying strategies and agency partnerships.

Broadcasters and Ad-Tech Companies: Offering consulting services to adapt to technological advancements and industry changes.

Financials and Funding

Funding History

Specific details regarding GABBCON's funding history, total funds raised, and recent funding rounds are not publicly disclosed. The company operates as a privately held entity, and such financial information is not readily available.

Notable Investors

Information about individual investors or venture capital firms backing GABBCON is not publicly disclosed.

Utilization of Capital

While specific details on the utilization of capital are not available, it is likely that funds are allocated towards:

Research and Development: To innovate and develop new services and standards in media and advertising.

Technology Integration: Implementing advanced technologies like blockchain to enhance service offerings.

Event Production: Organizing global events and conferences to foster industry collaboration and thought leadership.

Pipeline Development

Key Initiatives

GABBCON is actively involved in:

AdLedger Collaboration: Partnering with AdLedger to promote blockchain education and develop standards for digital advertising.

ABCD Standard Development: Creating and promoting the Automated Broadcast Cross Device Standard to streamline audience-based media buying.

Anticipated Milestones

The company is expected to achieve:

Industry Adoption of Standards: Widespread implementation of the ABCD standard across media and advertising platforms.

Expansion of Educational Programs: Broader reach and impact of training and education initiatives within the industry.

Technological Platform and Innovation

Proprietary Technologies

GABBCON has developed:

Automated Broadcast Cross Device Standard (ABCD): A framework designed to standardize audience-based media buying across various platforms.

Significant Scientific Methods

The company employs:

Blockchain Protocols: Utilizing blockchain technology to enhance transparency and efficiency in digital advertising.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, GABBCON's focus on technological innovation suggests potential integration of AI in data analysis and strategy development.

Leadership Team

Executive Profiles

Gabe Greenberg: CEO and Co-Founder. With over 20 years of marketing experience, Gabe has been instrumental in developing the ABCD standard and leading GABBCON's strategic direction.

Tina Greenberg: COO and Co-Founder. Tina has a background in ad sales and co-founded GABBCON to address the evolving needs of the media and advertising industries.

Competitor Profile

Market Insights and Dynamics

The media and advertising industry is experiencing rapid technological advancements, with a growing emphasis on data-driven strategies and audience-based buying. Blockchain technology is emerging as a transformative force, offering enhanced transparency and efficiency in digital advertising.

Competitor Analysis

GABBCON's competitors include:

AdLedger: A non-profit organization focused on developing blockchain standards for digital advertising.

Outfront Media: Recognized for technological innovation in programmatic media buying.

Strategic Collaborations and Partnerships

GABBCON's partnership with AdLedger exemplifies its commitment to industry collaboration and standardization efforts.

Operational Insights

GABBCON differentiates itself through its focus on audience-based buying standards and blockchain education, positioning itself as a thought leader in the evolving media landscape.

Strategic Opportunities and Future Directions

Strategic Roadmap

GABBCON aims to:

Expand Industry Standards: Promote the adoption of the ABCD standard across various media platforms.

Enhance Educational Initiatives: Broaden the reach of its training programs to foster industry-wide knowledge sharing.

Leverage Technological Innovations: Integrate emerging technologies to offer cutting-edge solutions to clients.

Future Business Directions

The company is exploring:

Global Expansion: Extending its services and events to international markets.

Diversified Service Offerings: Developing new services to address emerging needs in the media and advertising sectors.

Opportunities for Expansion

GABBCON has opportunities to:

Form New Partnerships: Collaborate with additional industry leaders to enhance service offerings.

Innovate Service Delivery: Utilize advanced technologies to improve efficiency and effectiveness.

Positioning for Future Objectives

GABBCON's focus on standardization, education, and technological innovation positions it well to lead in the evolving media and advertising landscape.