Game2Value Company Profile

Background

Overview

Game2Value is an innovative Italian company specializing in the integration of adventure gaming and psychometrics to enhance human resources (HR) processes. Founded in 2018 and headquartered in Milan, Italy, the company offers a unique video game assessment platform designed to support businesses in recruiting and training exceptional professionals. By combining engaging gaming experiences with scientific methodologies, Game2Value aims to revolutionize traditional HR practices.

Mission and Vision

The company's mission is to create immersive video game assessments that transform HR management into an engaging and rewarding experience for both individuals and organizations. Game2Value envisions a future where every phase of the HR process serves as an opportunity to uncover the true potential of individuals beyond conventional resumes and job descriptions.

Primary Area of Focus

Game2Value focuses on enhancing HR processes through gamified assessments, enabling organizations to better understand and develop their workforce. Their platform is designed to improve recruitment, training, and cultural analysis by providing tools that assess soft skills, attitudes, and potential for growth.

Industry Significance

Operating within the HR technology sector, Game2Value addresses the growing need for innovative solutions that resonate with modern candidates and employees. By leveraging gamification and psychometrics, the company offers a fresh approach to talent management, aligning with the evolving expectations of the workforce.

Key Strategic Focus

Core Objectives

• Innovative Recruitment: Utilize gamified assessments to streamline the recruitment process, making it more engaging and effective.

• Comprehensive Training: Provide tools that support the development of soft skills and leadership qualities among employees.

• Cultural Assessment: Offer insights into organizational culture, focusing on diversity, equity, and inclusion (DE&I) metrics.

Specific Areas of Specialization

• Gamified Assessments: Develop video game-based evaluations that measure various competencies and attitudes.

• Psychometric Analysis: Apply scientific methods to interpret assessment results, ensuring reliability and validity.

• HR Process Enhancement: Integrate gamified solutions into existing HR workflows to improve efficiency and engagement.

Key Technologies Utilized

• Adventure Gaming: Design interactive gaming experiences that simulate real-world scenarios.

• Psychometric Algorithms: Employ algorithms to analyze player behavior and derive meaningful insights.

• Web-Based Platforms: Develop accessible platforms that can be utilized across various devices and systems.

Primary Markets or Conditions Targeted

• Corporate Organizations: Assist companies in enhancing their HR processes and employee development programs.

• Educational Institutions: Provide tools for assessing and developing student competencies and soft skills.

• HR Professionals: Offer innovative solutions to HR managers and consultants seeking effective assessment methods.

Financials and Funding

Funding History

As of the latest available data, Game2Value has raised a total of $290,000.

Recent Funding Rounds

• Equity Crowdfunding Campaign: In May 2023, Game2Value launched an equity crowdfunding campaign on the Mamacrowd platform, successfully raising over €262,000 by July 2023.

Notable Investors

• AZIMUT ELTIF – Venture Capital ALIcrowd II: Participated in the equity crowdfunding campaign, contributing to the company's growth and development.

Intended Utilization of Capital

The funds raised are allocated towards:

• Communication and Promotion: Enhancing marketing efforts to increase brand visibility and reach.

• Platform Development: Implementing technical updates, adding new features, and improving user interface (UI) and user experience (UX).

• Team Expansion: Hiring additional resources, including a Chief Technology Officer (CTO) and sales consultants, to support growth initiatives.

Pipeline Development

Key Pipeline Candidates

Game2Value offers several gamified assessment tools, each targeting specific competencies and organizational needs:

• Event Horizon: Assesses transversal and soft skills of candidates during the recruitment process, identifying areas for improvement to inform training programs.

• Super Heroic Manager: Evaluates planning, organization, and resource management skills, as well as leadership styles, aiding in leadership development and succession planning.

• Work Down: Monitors psychological well-being in the workplace, measuring stress levels and burnout indicators to promote a healthier work environment.

• Journey on Includivium: Focuses on diversity, equity, and inclusion, helping organizations assess and enhance their cultural metrics.

Stages of Development

All assessment tools are fully developed and operational, with continuous updates and improvements based on user feedback and scientific research.

Target Conditions

The assessments are designed to address various organizational challenges, including:

• Recruitment Efficiency: Streamlining the hiring process and improving candidate experience.

• Employee Development: Identifying training needs and fostering leadership skills.

• Organizational Culture: Enhancing DE&I initiatives and promoting a positive work environment.

Relevant Timelines for Anticipated Milestones

Game2Value continues to refine its products, with plans for future updates and the introduction of new assessment tools to meet evolving market demands.

Technological Platform and Innovation

Proprietary Technologies

• Gamified Assessment Engine: A proprietary system that integrates game mechanics with psychometric analysis to evaluate various competencies.

• Adaptive Learning Algorithms: Algorithms that adjust the difficulty and content of assessments based on user performance, ensuring a personalized experience.

Significant Scientific Methods

• Psychometric Validation: Rigorous testing and validation of assessment tools in collaboration with academic institutions to ensure reliability and validity.

• Behavioral Analytics: Analysis of user interactions within games to derive insights into attitudes, behaviors, and potential areas for development.

AI-Driven Capabilities

• Predictive Analytics: Utilizing AI to predict candidate success and potential within specific roles based on assessment data.

• Natural Language Processing (NLP): Employing NLP to analyze textual responses and interactions, providing deeper insights into candidate profiles.

Leadership Team

Gianmarco Pinto – Founder & CEO

Gianmarco holds a degree in Work and Organizational Psychology and has extensive experience in people development and change management. He previously served as the Scientific Director at Iginio Massari Srl.

Luca Mazzucchelli – Co-founder, Advisor & Scientific Advisor

Luca is a psychologist and psychotherapist who founded Italy's first psychology YouTube channel, featuring over 800 videos.

Helen Nonini – Co-founder, Advisor & Marketing Advisor

Helen is a brand advisor and strategic consultant with over 20 years of experience, supporting companies in optimizing their strategic assets.

Mario Alessandra – Co-founder, Advisor & Business Advisor

Mario has a background in Management Engineering and is the founder and CEO of Mindwork. He has organized two editions of TEDx Ortigia.

Leonardo Bruzzichesi – Co-founder, Advisor & Financial Advisor

Leonardo holds a Master's degree in Economics and serves as a business angel and board advisor for various companies and scale-ups.

Beatrice Bacci – Co-founder & Psychological Advisor

Beatrice is a psychologist and psychoanalyst specializing in relational psychoanalysis, providing psychological support to minors, young adults, and adults since 2015.

Leadership Changes

As of the latest available information, there have been no significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The HR technology sector, particularly in the realm of gamified assessments, is experiencing significant growth. The global HR Tech market was valued at $53.1 billion in 2021, with projections estimating it will reach $90 billion by 2025, reflecting a compound annual growth