GameAnalytics Company Profile

Background

Overview

Founded in 2011 by Morten Wulff, GameAnalytics is a leading analytics platform tailored for the gaming industry. The company's mission is to empower game developers and studios with data-driven insights, enabling them to monitor, refine, and enhance their games effectively. By providing comprehensive analytics services, GameAnalytics bridges the gap between indie developers and enterprise-grade platforms, ensuring that studios of all sizes have access to critical data for informed decision-making.

Industry Significance

With a network encompassing over 100,000 games played by more than 1.75 billion people, GameAnalytics has established itself as a pivotal player in the gaming analytics sector. The platform processes approximately 24 billion sessions monthly, offering developers real-time data analysis across major game engines and operating systems.

Key Strategic Focus

Core Objectives

GameAnalytics is dedicated to providing game developers with clear insights and effective tools to maximize their games' lifecycle. The company focuses on delivering analytics solutions that help developers understand player behavior, optimize game design, and enhance monetization strategies.

Areas of Specialization

Player Behavior Monitoring: Tracking player interactions to identify significant changes and measure game stickiness through reliable retention data.

Game Design Optimization: Utilizing real-time funnels and cohorts to pinpoint design issues, such as challenging levels or lengthy tutorials, to improve user experience.

Resource and Progression Tracking: Managing virtual currencies and monitoring player progression to ensure balanced gameplay.

Key Technologies Utilized

GameAnalytics supports over 30 game engines and services, including Unity, Unreal, and Roblox. The platform offers seamless integration with development and marketing tools, facilitating effortless setup and comprehensive insights.

Primary Markets Targeted

The company serves a diverse range of clients, from indie developers to large gaming studios and publishers, providing analytics solutions that cater to various scales and complexities within the gaming industry.

Financials and Funding

Funding History

2013: Raised $2.5 million in seed investment.

2014: Secured an additional $5.5 million in Series A funding.

Notable Investors

Investors include Sunstone Capital, CrunchFund, Huffington Post CEO Jimmy Maymann, and Maker Studio president René Rechmann.

Acquisition

In 2016, GameAnalytics was acquired by Mobvista, a mobile advertising and game publishing platform, enhancing its capabilities and market reach.

Technological Platform and Innovation

Proprietary Technologies

GameAnalytics offers a suite of tools designed to provide comprehensive insights into game performance:

Analytics Platform: Delivers real-time data analysis, enabling developers to monitor player behavior and game performance metrics.

MarketIQ: A market intelligence platform that offers insights into advertising and market dynamics, helping developers optimize ad campaigns and track competitor strategies.

Significant Scientific Methods

The platform employs advanced data processing techniques, including:

Real-Time Funnels and Cohorts: To analyze player progression and identify potential drop-off points.

Customizable Events: Allowing developers to track specific in-game interactions and tailor analytics to their needs.

Leadership Team

Key Executives

Morten Wulff: Founder and Chairman.

Ioana Hreninciuc: CEO.

Luke Aviet: Appointed CEO in 2014, bringing experience from his previous role as Managing Director at AOL.

Leadership Changes

In 2014, Luke Aviet succeeded Morten Wulff as CEO, with Wulff transitioning to the role of Chairman.

Competitor Profile

Market Insights and Dynamics

The gaming analytics industry is characterized by rapid growth, driven by the increasing complexity of games and the need for data-driven decision-making. Developers seek comprehensive analytics solutions to enhance player engagement and monetization.

Competitor Analysis

Key competitors include:

deltaDNA: Offers analytics and player engagement tools, focusing on real-time data and personalized player experiences.

StatsRoyale: Provides analytics specifically for the game Clash Royale, offering insights into player statistics and game performance.

IGP: Focuses on game development and publishing, offering analytics as part of their broader service suite.

These competitors provide various analytics solutions, each with unique features catering to different aspects of game development and player engagement.