Gamezop, founded in 2015 by brothers Yashash and Gaurav Agarwal, is a New Delhi-based company specializing in integrating HTML5 games into various apps and websites. This plug-and-play gaming platform enables partner platforms to offer casual gaming experiences without requiring users to download additional applications.
Business Model and Partnerships
Gamezop operates on a B2B2C model, collaborating with over 8,000 apps and websites across more than 70 countries. Notable partners include Samsung Internet, Sony News Suite, Tata Play, ixigo, Paytm, and Business Insider. By embedding Gamezop's HTML5 games, these partners have reported an average 40% increase in user engagement time. Revenue generated from in-game advertisements is shared equally between Gamezop and its partners.
Product Portfolio Expansion
Beyond its core gaming platform, Gamezop has diversified its offerings to include:
- Quizzop: A quizzing platform that partners can integrate to provide trivia content.
- Newszop: A news aggregation service delivering real-time news from trusted sources.
- Astrozop: An astrology hub offering personalized tarot readings and horoscopes.
- Criczop: A cricket portal providing live scores, match schedules, and commentary.
These products aim to enhance user engagement and open new revenue streams for partner platforms.
Financial Performance
Gamezop has demonstrated significant financial growth:
- FY20: Net revenue of ₹10 crore.
- FY21: Net revenue increased to ₹23.5 crore, with a net profit of ₹3.86 crore.
- FY22: Net revenue further rose to ₹44 crore.
The company maintains a healthy balance sheet and has not required additional funding in the short term.
Funding and Investments
In August 2020, Gamezop secured ₹32 crore ($4.3 million) in a Series A funding round led by BITKRAFT Ventures, with participation from Velo Partners and FJ Labs. This investment was intended to expand the mobile esports format and establish a presence in select overseas markets.
Market Position and Future Outlook
With a monthly active user base of over 45 million, Gamezop has established itself as a significant player in the casual gaming industry. The company's innovative integration model and diverse content offerings position it well for continued growth. Future plans include exploring new content verticals and expanding into additional geographical markets.
In summary, Gamezop's strategic partnerships, diversified product portfolio, and robust financial performance underscore its strong position in the digital content distribution market.
