Company Profile: GapMaps
Background
Overview
GapMaps is an Australian-based company specializing in cloud-based Geographic Information System (GIS) mapping and location intelligence solutions. Founded in 2013, the company has expanded its services to over 21 countries, including Australia, India, Singapore, Malaysia, Indonesia, Saudi Arabia, and North America. GapMaps empowers organizations to make informed decisions regarding site selection, market expansion, and network planning by providing comprehensive and granular location data.
Mission and Vision
GapMaps aims to simplify complex location-based decisions by offering accessible, accurate, and actionable data. The company's vision is to be the leading provider of location intelligence, enabling businesses to optimize their physical presence and strategic initiatives globally.
Primary Area of Focus
The company focuses on delivering location intelligence solutions that assist businesses in understanding demographic patterns, consumer behavior, and competitive landscapes. This enables clients to identify optimal locations for expansion, assess market potential, and refine their network strategies.
Industry Significance
In an increasingly data-driven world, GapMaps plays a crucial role in helping businesses navigate complex market dynamics. By providing real-time, granular location data, the company supports sectors such as retail, fast food, fitness, and healthcare in making strategic decisions that drive growth and efficiency.
Key Strategic Focus
Core Objectives
- Data Accessibility: Ensure that businesses have easy access to accurate and up-to-date location data.
- Global Expansion: Extend services to new markets, providing localized insights to a diverse clientele.
- Technological Innovation: Continuously enhance platform capabilities to offer advanced analytical tools and features.
Specific Areas of Specialization
- Demographic Analysis: Providing detailed insights into population density, income levels, and consumer behavior.
- Competitive Intelligence: Mapping competitor locations and analyzing market saturation.
- Site Selection Optimization: Assisting businesses in identifying and evaluating potential sites for expansion.
Key Technologies Utilized
- GIS Mapping: Utilizing advanced mapping technologies to visualize and analyze spatial data.
- Data Integration: Combining various data sources, including mobile device data, to enhance accuracy.
- Cloud Computing: Leveraging cloud infrastructure to provide scalable and accessible solutions.
Primary Markets Targeted
- Retail: Assisting in store location planning and market analysis.
- Fast Food and Quick Service Restaurants (QSR): Optimizing site selection and expansion strategies.
- Fitness and Wellbeing: Identifying optimal locations for fitness centers and wellness facilities.
- Healthcare: Supporting healthcare providers in planning service locations and outreach.
Financials and Funding
Funding History
As of December 2025, GapMaps has not publicly disclosed any external funding or investment rounds. The company has been privately funded and has achieved consistent revenue growth since its inception.
Recent Financial Performance
- 2024 Revenue: $5.8 million, marking a 47.22% year-over-year increase from $4 million in 2023.
Intended Utilization of Capital
While specific details on capital utilization are not publicly disclosed, the company likely invests in:
- Product Development: Enhancing platform features and capabilities.
- Market Expansion: Entering new geographic regions and sectors.
- Data Acquisition: Purchasing and integrating additional data sources to improve service offerings.
Pipeline Development
Key Pipeline Candidates
GapMaps continually updates and refines its datasets to include:
- Demographic Data: Latest population estimates and projections.
- Point of Interest (POI) Data: Locations of competitors, schools, hospitals, and other relevant establishments.
- Traffic Data: Insights into traffic patterns and volumes to assess site accessibility.
Stages of Development
The company is in the continuous development phase, regularly releasing updates and new features to enhance data accuracy and platform usability.
Target Conditions
GapMaps focuses on providing data that supports:
- Market Entry Strategies: Identifying viable locations for new store openings.
- Competitive Analysis: Assessing market saturation and competitor proximity.
- Customer Behavior Analysis: Understanding consumer patterns to inform marketing and operational decisions.
Anticipated Milestones
- Global Expansion: Entering additional international markets to broaden service reach.
- Product Enhancements: Implementing advanced analytical tools and features based on user feedback.
- Strategic Partnerships: Forming alliances with industry leaders to enhance data offerings and market presence.
Technological Platform and Innovation
Proprietary Technologies
- GapMaps Live: A cloud-based platform that integrates various data sources to provide real-time location intelligence.
- GapFinder: A tool designed to identify and visualize high-potential areas for business expansion.
Significant Scientific Methods
- Data Integration: Combining demographic, economic, and geographic data to create comprehensive location profiles.
- Spatial Analysis: Utilizing GIS techniques to analyze spatial relationships and patterns.
- Predictive Modeling: Employing statistical models to forecast market trends and consumer behavior.
Leadership Team
Key Executives
- Anthony Villanti: Managing Director & Founder. Known for his entrepreneurial nature and expertise in demographics, mapping, and market impact analysis.
- Tim Shaw: Director – Market Planning. Recognized for his market and network expertise across various sectors and countries.
- Peter Holmes: Chief Operating Officer. Known for his strategic mind and knowledge across multiple industries.
- Maggie Portelli: Director Product Development and Marketing. Noted for creating meaningful connections and driving collaborative success.
- Andrew Smith: Director – Economics and Research. Known for his groundbreaking analytical techniques and ability to build data and extract insight.
- James Turnbull: Director GapAdvisory. Recognized for his analytical capability, lateral thinking, and understanding of client needs.
- Fraser Brown: Director – Customer Strategy & Success. Known for delivering strategic support and actionable insights that drive meaningful change.
- Nick Villanti: Chief Technology Officer. Known for bringing innovative ideas to life to improve customer experience.
- Anita Jennings: People & Culture. Known for people development, leading and coaching teams, and broad HR & talent management experience.
Competitor Profile
Market Insights and Dynamics
The location intelligence market is experiencing significant growth, driven by the increasing need for data-driven decision-making in site selection and market expansion. Businesses across various sectors are investing in location intelligence solutions to gain a competitive edge and optimize their operations.
Competitor Analysis
- Esri: A leading provider of GIS software and spatial analytics, offering comprehensive mapping and analysis tools.
- MapInfo (Pitney Bowes): Provides location intelligence solutions with a focus on spatial data analysis and visualization.
- Carto: Offers a location intelligence platform specializing in spatial data science and visualization.
Strategic Collaborations and Partnerships
GapMaps has formed strategic partnerships to enhance its data offerings and expand its market reach:
- Applied Geographic Solutions (AGS): Partnered to provide comprehensive demographic datasets in North America, including over 40,000 attributes covering population, demographics, neighborhood segmentation, consumer spending, crime estimates, and environmental risk available at the census block level.
- Amazon Web Services (AWS) Data Exchange: Launched premium point of interest (POI) and demographics datasets on AWS Data Exchange, enabling AWS customers to securely access and utilize GapMaps' data products for location decision-making in various markets.
Operational Insights
GapMaps continually leverages its partnerships and proprietary technologies to deliver scalable, accurate, and actionable location intelligence solutions that address client needs across multiple industries and geographies.
