Gardner-Webb University Market Research Report

Background

Gardner-Webb University (GWU), established in 1905 as Boiling Springs High School, has evolved into a private, Christian university located in Boiling Springs, North Carolina. The university's mission is to prepare graduates for leadership and service in their professional careers and personal lives. This is achieved through rigorous and innovative degree programs combined with distinctive hands-on learning opportunities, all within a supportive and diverse Christian community. GWU offers more than 80 undergraduate and graduate major fields of study across nine colleges and schools. The university is classified among "Doctoral/Professional Universities" and competes in NCAA Division I athletics as a member of the Big South Conference.

Key Strategic Focus

GWU's strategic focus centers on providing comprehensive education through a diverse range of programs. The university emphasizes core objectives such as fostering leadership, promoting service, and encouraging innovation among its students. Key areas of specialization include nursing, biology, exercise science, psychology, and business. GWU targets a broad market, attracting students from 44 states and 36 foreign countries, reflecting its commitment to diversity and global engagement.

Financials and Funding

As of the end of the 2022 fiscal year, GWU's endowment was valued at approximately $70.4 million, representing an 11.7% decline from the previous year. The university's total salary expenditure for 2022 was $68.8 million, with instructional salaries accounting for $9.91 million. In the 2022-2023 academic year, GWU enrolled 3,144 students and awarded approximately $31 million in scholarships and tuition assistance.

Pipeline Development

GWU continually develops its academic offerings to meet the evolving needs of students and the job market. The university has established articulation agreements with institutions like Spartanburg Community College and Greenville Technical College to facilitate seamless transfer pathways for students pursuing bachelor's degrees in various fields. These partnerships aim to enhance student success and expand educational opportunities.

Technological Platform and Innovation

GWU integrates various technological platforms to enhance educational delivery and operational efficiency. The university employs tools such as HubSpot for marketing automation and ActiveCampaign for customer relationship management. Additionally, GWU utilizes Adobe Creative Suite for design and Piwik for system analytics and monitoring. These technologies support the university's commitment to providing a modern and effective learning environment.

Leadership Team

As of February 24, 2025, Nate Evans serves as the Interim President of GWU. Evans has been with the university since October 2020, previously holding the position of Vice President for Advancement. His leadership focuses on advancing the university's mission and fostering growth.

Leadership Changes

On February 17, 2025, Dr. William M. Downs announced his resignation as President of GWU, effective February 18, 2025. Dr. Downs, who had served as president since 2019, accepted a new position as President at Campbell University. Following his departure, Nate Evans was appointed as Interim President on February 24, 2025.

Competitor Profile

Market Insights and Dynamics

The higher education market in North Carolina is competitive, with numerous institutions offering a variety of programs. GWU's emphasis on a Christian-based education and its diverse program offerings position it uniquely within this landscape. The university's commitment to social mobility, research, and public service has been recognized, with Washington Monthly ranking GWU among the top five private colleges in North Carolina.

Competitor Analysis

GWU's primary competitors include other private universities in North Carolina, such as Elon University, High Point University, and Campbell University. These institutions offer similar programs and target comparable student demographics. GWU differentiates itself through its strong emphasis on Christian values, personalized education, and a commitment to community service.

Strategic Collaborations and Partnerships

GWU has established several strategic partnerships to enhance educational opportunities. Notably, the university signed articulation agreements with Spartanburg Community College and Greenville Technical College, facilitating seamless transfer pathways for students pursuing bachelor's degrees. These collaborations aim to increase accessibility and support student success.

Operational Insights

GWU's strategic considerations include maintaining a competitive position within the higher education market by offering diverse and innovative programs. The university's commitment to small class sizes, with an average of 13 students per class, ensures personalized attention and a supportive learning environment. Additionally, GWU's focus on integrating technology into its operations enhances both educational delivery and administrative efficiency.

Strategic Opportunities and Future Directions

Looking ahead, GWU aims to expand its reach by increasing international student enrollment and strengthening global partnerships. The university's record enrollment of 108 international students from 45 countries in the 2022 fall semester reflects this strategic direction. GWU also plans to continue developing articulation agreements with community colleges to provide more pathways for students to achieve higher education degrees.