Overview
GBH CPAs, PC, a distinguished accounting firm headquartered in Houston, Texas, is well-regarded for its wide array of services that include audit, tax, advisory, and valuation services with a particular focus on ESOPs. The firm caters to a diverse client base spanning industries such as Oil & Gas, Mining, Real Estate, Manufacturing, Technology, Biotechnology, Pharmaceutical, Distribution, and Professional Services. GBH CPAs has been consistently acknowledged as one of the top 25 accounting firms in Houston and has earned accolades such as the Best Accounting Firm to Work For by Accounting Today.
Merger with Marcum LLP
In an effort to broaden its geographic reach, GBH CPAs merged with Marcum LLP on July 1, 2018. This strategic merger not only introduced Marcum to the South Central region of the U.S., enhancing its presence in Texas, but also fortified its capabilities in the oil and gas sector. Post-merger, Jeff Houston, a founding member and the CEO of GBH, assumed the role of Office Managing Partner at Marcum’s Houston office. Marcum LLP, a top national accounting and advisory establishment, extends a suite of services including Assurance, Taxation, and Advisory across various sectors.
Leadership
The leadership duo of David Grossman and Jeff Houston founded GBH CPAs, PC in 2007. Their aim was to deliver superior SEC audit services in Houston. Their dynamic leadership was crucial in identifying the growth opportunity with Marcum LLP, facilitating enhanced resource availability and access to a national level of expertise.
Employee and Management Insights
Prior to the merger with Marcum LLP, GBH CPAs had a team size ranging from 25 to 100 employees, showcasing their potential to manage varied client needs effectively. The merger successfully integrated four partners and 25 associates from GBH into the Marcum organization, ensuring continuity and streamlined operations.
Notable Achievements
GBH CPAs, PC has been lauded with various recognitions such as being named an All Star Firm and the Best of the Best by Inside Public Accounting, alongside featuring in the Houston Business Journal’s Fast 100 list, emphasizing its excellence and strategic progress in the accounting domain.
Competitor Profiling
Overview
Operating in a competitive landscape, GBH CPAs, PC stands out among accounting and advisory firms with a strong reputation recognized by accolades like the "Best of the Best Firms" by Inside Public Accounting. Key competitors include:
EisnerAmper
- Service Offerings: Offers audit, accounting, advisory, consulting, and tax services, serving diverse clients from startups to multinational corporations.
- Locations & Reach: Based in New York City with a global presence in the UK, Israel, India, and numerous U.S. locations.
- Professional Approach: Known for its client-focused, principled approach to services.
Citrin Cooperman
- Industry Focus: Specializes in professional services tailored for companies and high-net-worth individuals.
- Growth & Expansion: Significant growth with strong operations in the U.S., especially in financial hubs such as New York and California.
- Distinct Services: Offers comprehensive business management and family office services.
Tax Guard
- Specialization: Provides tax compliance monitoring and risk management to financial institutions.
- Unique Offering: Known for IRS-backed tax risk assessment tools offering critical insights to lenders.
- Market Position: Leader in offering tax due diligence services to financial institutions.
Weber Clark
- Regional Strength: Important player in Northwest Ohio, offering accounting & advisory services.
- Service Range: Provides audit, tax, and consulting services with a focus on middle-market enterprise growth.
Larkin & Gibbs
- Firm Size & Capabilities: Though smaller, notable for niche financial and tax planning services.
- Location: Based in Buffalo, New York, with recognized CPA service expertise and detailed stakeholder engagement.
Market Insights
The competitive market environment includes notable players with broad service portfolios and international networks such as PwC, EY, Deloitte, and BDO USA, LLP, posing substantial competition through their scale and global influence.
Positioning and Strategy
GBH CPAs, PC distinguishes itself with a considerable local footprint in Houston paired with high industry standards and awards. By understanding its competitive environment, GBH CPAs seeks to strategically position itself through personalized service offerings and unique financial solutions tailored to both large and middle-market clients. This approach aids in predicting competitive challenges and opens avenues for potential collaborative opportunities in the evolving accounting and advisory services landscape.
