GM

General Motors

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General Motors Market Research Report



Company Overview


General Motors (GM) is a leading American multinational corporation based in Detroit, Michigan. GM engages in the design, manufacture, marketing, and distribution of vehicles and vehicle parts, and also provides automotive financing services through GM Financial. The company's portfolio includes renowned brands such as Buick, Cadillac, GMC, and Chevrolet, all committed to delivering forward-thinking innovations in transportation technology and sustainability.

Website: [gm.com](https://www.gm.com/)

Core Brands:





Leadership Team



Mary T. Barra


  • Title: Chair & CEO

  • Since: January 4, 2016 (Chairman of the GM Board of Directors), CEO since an unspecified date earlier.

  • Background: Mary Barra has a robust tenure at GM where she emphasizes a vision of zero crashes, zero emissions, and zero congestion. Her background in engineering and management underscores her commitment to innovation and sustainability.

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Mark Reuss


  • Title: President

  • Background: Since joining GM in 1990, Mark Reuss has played a pivotal role in the company's global operations and the shift towards an all-electric future.

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Shilpan Amin


  • Title: Senior Vice President & President, GM International

  • Appointed: April 2022

  • Background: Overseeing operations outside North America, Shilpan Amin strengthens GM's international presence and utilizes diverse operational strategies.

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Daniel E. Berce


  • Title: Senior Vice President, President & CEO, GM Financial

  • Appointed: October 2010

  • Background: Leading GM Financial, Dan Berce ensures the financial robustness and growth of GM's financing services.

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Recent Developments



Leadership Changes (2023-2024)


  • New Appointments: Several leadership promotions aimed to bolster GM's growth strategy and development trajectory, including Ken Morris and Josh Tavel's promotion in product development under Mark Reuss's leadership.

  • Industrial Leadership: JP Clausen has been named to succeed Johnson as a pivotal industrial leader within the company.


Product Innovation


  • Electric Vehicles: GM is focusing on the EV market, investing profoundly in developing a diverse portfolio of electric vehicles and battery technologies, marking a shift towards a more sustainable automotive future.


Organizational Footprint


GM sustains a globally diverse workforce and widespread network catering to varied international markets. The company's expertise spans engineering, software development, public policy, and finance, maintaining its status at the frontier of automotive innovation.

Further Details:




General Motors' approach to innovative vehicle technology, global expansion, and commitment to sustainability underscores its prominence in the automotive sector, consistently steering towards a vision of a cleaner and congestion-free future.